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Target audience Profile

This is Ben Ekokobe. He is a very athletic boy and enjoys running for a vast period of time. His favourite sports are rugby, javelin cricket, and karate/ shaolin kung fu. He can do multiple back flips at a time and is a very flexible guy. He does his kung fu everyday of the week and enjoys it very much. He enjoys buying shoes a lot and wouldnt mind spending 30 40 pounds on a shoe made for his hobbies.

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