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    Jasmeet Kaur
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    The document discusses how the UK economy has changed dramatically from a booming economy to a near-catastrophic one over the past nine months. Specifically, it outlines how macroeconomic factors like interest rates, exchange rates, inflation rates, and consumer expectations have all shifted significantly since the 2008 collapse of Lehman Brothers. These changes have affected consumer spending habits and the clothing retail industry.

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    The document discusses how the UK economy has changed dramatically from a booming economy to a near-catastrophic one over the past nine months. Specifically, it outlines how macroeconomic factors like interest rates, exchange rates, inflation rates, and consumer expectations have all shifted significantly since the 2008 collapse of Lehman Brothers. These changes have affected consumer spending habits and the clothing retail industry.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    18 views1 page

    Marketing Assignemtn

    Uploaded by

    Jasmeet Kaur
    The document discusses how the UK economy has changed dramatically from a booming economy to a near-catastrophic one over the past nine months. Specifically, it outlines how macroeconomic factors like interest rates, exchange rates, inflation rates, and consumer expectations have all shifted significantly since the 2008 collapse of Lehman Brothers. These changes have affected consumer spending habits and the clothing retail industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    Jasmeet Gabha - 12324938 tutor Don Chisholm

    Marketing in everyday life 2MKT401

    Seminar

    Comparing and contrasting marketing activity -Clothing retailing


    Over the previous nine months the UK has malformed from booming, overheated economy to an, almost, catastrophic economy. In a rapidly developing environment, up-to-date market and consumer data is more decisive than ever. Changes in macro-economic variables, such as those explained in the PEST diagram of external variables, which influence consumer purchasing habits/patterns (political, economic, social, technology) have an effect on consumer spending over a period of time. The consequences of those particular changes can take time to come in to effect and show through. However it has now become noticeable that consumers expectations, attitudes and beliefs have altered considerably in the previous months. After the 2008 bankruptcy of Lehman Brothers (a financial services firm), major calamities have struck UK financial services sector. There have been dramatic consequences for the UK economy as governments and markets have responded to unfolding events. Some of drastic changes include:
    interest rates from 5% to 0.5% (Oct. 08 to Mar 09) the sterling/dollar exchange rate from $2 to the pound to $1.45 (Jun. 08 to Feb 09) the sterling/euro exchange rate from 1.25 euros to the pound to a low of 1.01 euros (most of 08 to Jan. 09) the retail price index (RPI) from 5% to 0.1% (Sept. 08 to Jan 09) the consumer price index (CPI) from over 5% to 3% (Sept. 08 to Jan 09 less dramatic than RPI primarily as it excludes mortgage interest payments and housing depreciation).

    References: http://academic.mintel.com/sinatra/oxygen_academic//display/&id=446625 (Accessed 04/03/2010, 23:01pm)

    18th February 2010

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