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    Awareness of People & Dealers About Godrej GP Batteries

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    Arpit Tripathi
    The document discusses a survey of dealer awareness, preferences, sales, and demand regarding Godrej GP batteries in India. It finds that 92% of respondents were unaware of Godrej GP batteries, which have very low preference (3%) and sales (4%) among dealers. The main reason dealers do not keep GP batteries is a lack of awareness (72%). Most customers (90%) do not demand GP batteries. For dealers to consider GP batteries, the most important factor is price to consumers (45%).

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    Awareness of People & Dealers About Godrej GP Batteries

    Uploaded by

    Arpit Tripathi
    27 views7 pages
    The document discusses a survey of dealer awareness, preferences, sales, and demand regarding Godrej GP batteries in India. It finds that 92% of respondents were unaware of Godrej GP batteries, which have very low preference (3%) and sales (4%) among dealers. The main reason dealers do not keep GP batteries is a lack of awareness (72%). Most customers (90%) do not demand GP batteries. For dealers to consider GP batteries, the most important factor is price to consumers (45%).

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    The document discusses a survey of dealer awareness, preferences, sales, and demand regarding Godrej GP batteries in India. It finds that 92% of respondents were unaware of Godrej GP batteries, which have very low preference (3%) and sales (4%) among dealers. The main reason dealers do not keep GP batteries is a lack of awareness (72%). Most customers (90%) do not demand GP batteries. For dealers to consider GP batteries, the most important factor is price to consumers (45%).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    27 views7 pages

    Awareness of People & Dealers About Godrej GP Batteries

    Uploaded by

    Arpit Tripathi
    The document discusses a survey of dealer awareness, preferences, sales, and demand regarding Godrej GP batteries in India. It finds that 92% of respondents were unaware of Godrej GP batteries, which have very low preference (3%) and sales (4%) among dealers. The main reason dealers do not keep GP batteries is a lack of awareness (72%). Most customers (90%) do not demand GP batteries. For dealers to consider GP batteries, the most important factor is price to consumers (45%).

    Copyright:

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    of 7

    AWARENESS OF PEOPLE & DEALERS ABOUT GODREJ GP BATTERIES

    Awareness
    8%

    Not Aware Aware

    92%

    INTERPRETATION: 92% of the respondents were unaware of


    the Godrej GP batteries. Only below than 10% of people were aware of it.

    PREFERANCE OF DEALERS IN KEEPING BATTERIES BRAND

    Preferance
    3% 12% Eveready 38% 20% Nippo Panasonic Godrej GP others

    27%

    INTERPRETATION:

    From the above chart, it shows that maximum Eveready (38%) is preferred by the dealers. While Panasonic (20%), Nippo(27%),

    others including duracell, fujifilm ,kodak (12%). The preference of Godrej GP batteries is very low i.e (3%).

    BRAND THAT HAS MAXIMUM SALES

    Sales
    4% 7% Eveready 38% 21% Nippo Panasonic Godrej GP Others

    30%

    INTERPRETATION:

    From the above it is clear that Brand Eveready has maximum sales (38%), Nippo (30%), Panasonic (21%), Others (7%), whereas Godrej GP has only 4% sales

    REASONS OF NOT KEEPING GP BATTERIES


    Reasons
    3% 9% Less Awareness 13% Poor counter service Less margin 3% Product quality Product availabilty 72%

    INTERPRETATION: From the above chart it is clearly shown that less awareness
    (72%) is the main reason of not keeping GP batteries, the dealers are not aware of the presence of the brand in the market, while the other reasons are Less margin (13%), poor counter service (3%), product quality (3%), and product availability (9%).

    CUSTOMERS DEMAND FOR GP BATTERIES

    Demand
    10%

    No Yes

    90%

    INTERPRETATION: The above chart clearly shows that 90% of the customers dont demand Godrej GP batteries, while there is a 10% demand in the market.

    CONSIDERATIONS FOR KEEPING GODREJ GP BATTERIES

    Considerations

    19%

    Price to the end consumers Quality 45% Support by company Trade schemes Brand Name Replacement policy

    14%

    10% 7% 5%

    INTERPRETATION: From the above chart, it is clear that 45% of the dealers prefer price to the end consumers in order to keep GP batteries, while quality (5%), Support by the company (7%), Trade schemes (10%), Brand name (14%), Replacement policy (19%) are some other considerations

    TYPES OF BATTERIES IN TREND

    Alkaline

    Zinc Chloride

    Rechargeble

    INTERPRETATION: From the chart above, it reveals that Zinc Chloride batteries have 49%, Alkaline 29% and Rechargeable 22% market percentage

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