Marketing Research on,

By,

Manzoor A Nasabi Kalyanraj

Overview of LIC of India

Life Insurance Corporation of India (LIC) was founded on 1 September 1956 with the merger of 243 insurance companies and provident societies. Life Insurance Corporation of India (LIC) is the largest state-owned insurance group in India, and also the country's largest investor. It is fully owned by the Government of India. It also funds close to 24.6% of the Indian Government's expenses. It has assets estimated of 13.25 trillion (US$291.5 billion).

Facts about LIC

Headquartered in Mumbai, financial and commercial capital of India, the Life Insurance Corporation of India currently has: 8 zonal Offices and 113 divisional offices located in different parts of India, around 3500 servicing offices including 2048 branches, 54 Customer Zones, 25 Metro Area Service Hubs and a number of Satellite Offices located in different cities and towns of India a network of 13,37,064 individual agents, 242 Corporate Agents, 79 Referral Agents, 98 Brokers and 42 Banks (as on 31.3.2011) for soliciting life insurance business from the public.
The slogan of LIC is "Yogakshemam Vahamyaham" - Your welfare is our responsibility.

About Products
Insurance Plans
Endowment Plans Jeevan Anand Endowment Plus Jeevan Mitra (Triple Cover Endowment Plan) Bima Account -I [w.e.f. 2nd Feb 2011] Bima Account II [w.e.f 2nd Feb 2011] Jeevan Anand Jeevan Surabhi

Jeevan Akshay VI Jeevan Saral Jeevan Surbhi Jeevan Surbhi 25 Year Jeevan Tarang New Bima Gold New Bima Gold table 179 Wealth Plus samridhi plus plan details

Endowment plus LIC

Childrens Plans Komal Jeevan Child Career Plan Child Future Plan Marriage Endowment or Educational Annuity Plan

Special Plans
Jeevan Saral New Bhima Gold Bhima Nivesh 2005 Samridhi Plus (w.e.f. 21Feb-2011)

Whole Life Plans Jeevan Anand Jeevan Tarang The whole Life Policy

Pension Plans Pension Plus Jeevan Akshay VI Immediate Pension Plan New Jeevan Suraksha- I

Money Back Plans

Jeevan Surabhi -Table 106 (15 Years) Jeevan Surabhi -Table 107 (20 Years) Jeevan Surabhi -Table 108 (25 Years) New Bhima Gold

Plan For Handicapped Dependents Jeevan Aadhar Jeevan Vishwas

Research Topic
Analysis on Investment in Insurance with special reference to
Business.