TRACK: B2B Marketing and Sales Management (MONDAY Dec 27th, 17.15-19.

00 HRS) TRACK: Retail Marketing and Management-I (MONDAY Dec 27th, 17.15-19.00 HRS) TRACK: Retail Marketing and Management-II (MONDAY Dec 27th, 17.15-19.00 HRS) TRACK: Consumer Behaviour-I (MONDAY Dec 27th, 17.15-19.00 HRS) TRACK: Consumer and Industrial Branding-I (TUESDAY Dec 28th, 11.00 12.45 HRS) TRACK: Consumer and Industrial Branding-II (TUESDAY Dec 28th, 11.00 12.45 HRS) TRACK: Consumer Behaviour-II (TUESDAY Dec 28th, 11.00 12.45 HRS)

Session Ref: M101

Productivity Of Sales Force: An Empirical Analysis by Mehir Baidya and Bipasha Maity

Salespersons Karma Orientation: A Conceptual Framework and Research Propositions by Ramendra Singh and Rakesh Singh

Sales Activity Management (SAM): A Practical Approach by Ashraf Imam and Mohd. Ashraf Ali.

An Optimal Salesforce Compensation Strategy: Rebalancing Fixed and Variable Pay According To Organizational Life Cycle by Pankaj M Madhani

Salespersons Customer Orientation and Sales Performance Relationship: Moderating Influence Of Salespersons Self-Leadership Strategies and Emotional Intelligence by Rakesh K Singh and P Venugopal

B2B Purchase Decision Making Process-An Exploratory Study Of A Decision Making Process In A Financial Institution by Devashish Das Gupta and Hariharan D.

Session Ref: M102

Antecedents and Consequences Of Customer Satisfaction In Food and Grocery Retailing - An Empirical Analysis by Cherukuri Jayasankaraprasad and Prodhuturi Venkata Vijaykumar

An Analysis Of Issues and Possible Remedies In The Adoption Of RFID In Retail Supply Chains Of India by Sumeet Gupta and Sanjib Pal

Customer Relationship Marketing In Indian Steel Industry by Kaushik Bhattacharya and Biplab Datta

Uncovering and Understanding The Factors Contributing To The Softlifting Behavior Of Indian Consumers by M J Xavier and Arun Thamizhvanan

Strategic Perspective Of Indian Retail: A DEA Orientation by Biswajit Chakraborty and Protik Basu

Session Ref: M103

Retail Shoppers Perspectives and Relationship Marketing by Surjit Kumar Kar and Swayamprava Nanda

Retailscape: An Exploration Of The Relevant Dimensions and Their Impact On Consumers Behavioral Intentions by Swati Soni and Makarand Upadhyaya Exploratory Study of Mobile Number Portability and Consumer Switching Intention in Indian Mobile Market by Rajeev Kumra, Madhavan Parthasarthy and Nimai Swain

Apparel Quality Assessment by Customers In Value and Lifestyle Retail by Himanshu Misra and Uzma Sahab Khan

A Study On Shopping Behavior In Organized Retail Vs. Traditional Retail Formats With Focus On Food, Grocery and Household Items In Mumbai by Anjali Chopra and Jyoti Rana

A Study On Shopping Behavior In Organized Retail Vs. Traditional Retail Formats With Focus On Food, Grocery and Household Items In Mumbai by Anjali Chopra and Jyoti Rana The Effect Of Pleasure and Arousal On Satisfaction and WordOf-Mouth Communication: An Empirical Study Of Indian Banking Sector by Gopal Das

FDI In Multi Brand Retail: An Opinion Study Of Consumers In NCR Region by Kartik Dave and Harvinder Singh

Session Ref: M104

Instore Ambience: Factors Influencing The Customer by Devashish Das Gupta

An Empirical Study on Consumer Behaviour of Indian Non Internet Shoppers: Emerging Issues and Challenges by Neha Dixit and Saroj K. Datta Country Of Origin Effects Based Branding Strategy For Acquired Global Brand by Ritesh Tiwari and P Sashikala Celebrity Endorsememt: Its Causes and Effectiveness by Sagarika Bhattacharya and Anupam Das

Materialism And Proneness To Retail Credit Amongst Urban Consumers: Evidences From India by Soumya Sarkar and Prashant Mishra Sales Promotion and Sources Of Consumer Based Brand Equity On Shopping Goods by Siby Zacharias, James Manalel and Siby James

Session Ref: T101

The Effect Of Corporate Branding Dimensions On Consumers Product Evaluation A Cross Cultural Analysis by Priyanka P V Sport Sponsorship - An Upcoming Brand Enhancement Tool. by Siba Prasad Rath and Biswajit Das

Mythological Branding by Gaurav Gupta A Critical Study Of The Use Of Celebrity Endorsements For Branding Consumer Products: With Special Reference To Branded Jeans Market In Pune City. by C M Chitale and Malihe Esmaeili A Conceptual Framework For Consumer Adoption Behaviour Of Self-Service Technology In A Retail Store: The Moderating Role Of Retailers Servicescape by Rajib Roy Marketability Of Made In SAARC An Explorative Study On Nominal and Extended Decision Making Situations by M Sayeed Alam and Kohinoor Biswas Factors Affecting Green Purchasing Behavior In Growing Economies: Study Of Metro-Consumers in India by Artee Aggrawal , Richa Chaudhary and Rajendra Nargundkar Estimation Of Residual Equity In Hierarchical Branding Structures: A Nonparametric Approach With Aggregate Data by Sudhir Voleti, Pulak Ghosh and Paul Nelson Marketing Mix Elements Affecting Select Dimensions Of Brand Equity by Tanmay Chattopadhyay and Shradha Sivani Effect Of Advertising Expenditure and Quality Of Service On Stock Returns: An Empirical Investigation Of Indian Telecom Service Industry by S Panduranga Vittal and D Sriram Canvassing Creativity and Innovations In Print Media: An Empirical Study In Delhi/NCR by Anagha Shukre and Abhinav Tripathi CRM Practices At Organizational Level In Banking Sector - An Empirical Study by Dalbir Singh and Tika Ram

Brand Death: A Myth Or Reality by Rajdeep Bakshi

Can Private Brands and National Brands Buyers Be Identified? An Empirical Examination From A Demographic Perspective by Gopal Das Credibility Dictates Brand Equity: An Exploratory Study Of Indian Newspapers by Madhupa Bakshi

Session Ref: T102

The Internationalization Process Of Brands by Kumar Rakesh Ranjan

Internal Branding As A Source Of Competitive Advantage: Developing A Strategic Framework by Anurag Kansal

Session Ref: T103

Factors Shaping The Effectiveness Of AYUSH In Rural India Under NRHM: An Exploratory Study by Srabanti Mukherjee On Metaphors Of Gourmet: Some Thoughts On Culinary Experience To Rethink Consumption Desire Assemblage by Nilanjana Sinha, Himadri Roychowdhuri and Neelotpaul Banerjee Factors Motivating Consumers Buying Behavior Towards Bottled Water: A Study On Public University Students In Kolkata by Md. Wahidul Habib An Analysis With Future Trend Of Artificial Neural Network Techniques Applied In Market Segmentation by Manojit Chattopadhyay, Pranab K Dan and Sitanath Majumdar Customizing Multiplexes Concept For The Semi-Urban and Rural India: Planning and Execution Of A Multiplex Project In Tier IV City- A Real Case Study by Sachin Lele , Vinayak Patil and Mahavir Gatare Effective Design Of Communication Messages For Better Positioning Of Brands: Can MEMETICS Be A Way? by Malini Majumdar Innovation For Exploring The Potentiality Of Bottom Of Pyramid by Madhurima Deb Relationship Handling - A Comparison Of Organized With The Unorganized Retail Sector by Pranay Verma

Changing Perception and Buying Behaviour Of Women Consumer In Urban India by Sriparna Guha

Clarifying The Impact Of Products and Services On Quality Of Life An Explorative Study by Anna Niedermeier, Anton Meyer and Silke Bartsch

Energy Labels: A Young Indian Consumers Perspective by Ritesh Tiwari

Consumer Behaviour Towards Broadband Services by S Saraswathi

TRACK: Consumer Behaviour-III (TUESDAY Dec 28th, 11.00 12.45 HRS) TRACK: Consumer Behaviour-IV (TUESDAY Dec 28th, 11.00 12.45 HRS) TRACK: Quantitative Marketing and Cross functional Issues in Marketing (TUESDAY Dec 28th, 17.30 19.00 HRS) TRACK: Marketing Mix (TUESDAY Dec 28th, 17.30 19.00 HRS) TRACK: Marketing Mix (TUESDAY Dec 28th, 17.30 19.00 HRS) TRACK: New Product Development and Innovation (TUESDAY Dec 28th, 17.30 19.00 HRS) TRACK: Relationship Marketing (TUESDAY Dec 28th, 17.30 19.00 HRS)

Session Ref: T104

Compulsive Buying Behavior In Consumers A Literature Review by Sukhwinder Kaur

Impact Of Media Habits and Advertising On Rural Consumer Behaviour by Sunitha Ratnakaram and Venkama Raju Chakravaram

Exploring Consumer Behavior Along The PLC Through The Lens Of Diffusion Of Innovation by Rajat Sharma and Rajesh Chandwani

Indian Consumer Segmentation Based On Food Safety Attitudes: An Empirical Study by Sanjay Kumar and Vinod Kumar Bishnoi

Session Ref: T105

Virtual Banking and Consumer Behavior: Revisiting Technology Acceptance Model by Ankit Kesharwani and Shailendra Singh Bisht Sales and Marketing - Challenges In Information Management and Analytics In Todays Global Organizations by Prakash Chandra Sah Innovativeness In Rural Communications: A Case Study From Eastern India by Sushmit Mitra and Subhadip Roy

Determinants Of Consumer Acceptance Of M-Commerce by Anjali Malik and Vandana Srivastava An Effective Strategy For Corporate Stress Management by D. Rajkumar, Chinnaswamy Amarnath, K.Samsul Hug, Vengatesh Murugaswamy and E.S. Santhosh Kumar Advertising Strategies Adopted by Small Scale Enterprises In Uttarakhand by Gajendra Singh and Charu Singhal

Nationalist Consumption and Identity In Forced Consumption by Nirali Shah

Session Ref: T201

Spiritual Marketing by Kaushik Bhattacharya and Biplab Datta

Disaster Management and Mitigation by D. Rajkumar, E.S.Santhosh Kumar, L.D.Shree Viswa Shamanthan, N.J.Prathosh Gautham and Chinnaswamy Amarnath A Study On Effectiveness Of Sales Promotion In FMCG Retail Stores, Study With Reference To Coimbatore by V. Jeevanantham , M. Sathish and K.J.Naveen Pricing Mobile Prepaid Top-Ups For Uncertain Demand by Krishanu Rakshit

Session Ref: T202

Unwrapping Packaging: Does It Pay, and How! The Role Of Aesthetically Appealing Packaging In Product Valuation by Tanuka Ghoshal , Peter Boatwright and Jonathan Cagan Promotion Strategy and Marketing Performance: Analysing The Role Of Media as a Promotion Tool by Apoorva Agarwal, Mekhala Maiti and Namita Chaudhary Green Banking- A CSR Initiative by Banks In India by Suresh Chandra Bihari Perceived Benefits Of Customer Loyalty Program: Validating The Scale In The Indian Context by Venugopal Rao and Sunny Bose

Session Ref: T203

Influencing Consumer Perception Towards Green Adoption: An IMC Perspective by Anurag Kansal

Why Do Cold Drinks Cost So High In Cinema Halls? by V Krishna Mohan and Bhaskar

Session Ref: T204

A Novel Approach To New Product Development by Adethya Sudarsanan and Anand Chandrasekeran

Does Green Marketing Work In India? by Gulnar Sharma and Meghashri Dalvi

Product Adaptation In Indian Rural Markets by G Sridhar and Debiprasad Mishra

Session Ref: T205

Importance Of CRM In Customer Retention by R Radhika

Relationship Marketing In Non-Profit Retailing by Ardhendu Shekhar Singh

CRM In Indian Retailing by Swati Singh and Sapna Rakesh

TRACK: Social Marketing and Public Policy Issues (WEDNESDAY Dec 29th, 10.45 12.30 HRS)

Session Ref: W101

Can Non-Violence Be Promoted To Stop Terrorism? by Paromita Goswami

Marketing That Does Not Sell: The Challenges That Can Kill Marketing by Nilanjana Sinha, Himadri Roychowdhuri and Amitava Ghosh

Understanding Effect Of Public Policy Measures On Marketing Collaboration In Industrial Clusters by Jeevan J Arakal and Dinesh Sharma

Marketing Of Social Change and Stakeholders Involved;Track10-Social Marketing and Public Policy Issues by Pradip Kumar Deb

The Role Of Motivation As A Moderator Of The Job Demand BurnoutPerformance Relationship: A Study Of Community Catalysers In Implementing Social Marketing Programmes In India by Rajeev Verma and Jyoti Verma Aligning and integrating customer orientation concept across the value chain partners of an organization by Vivekanand B Khanapuri , Prashasti Shukla and Saranjit Gupta Patterns in Internet Banner Advertising and its Likely Impact on Consumers by Plavini Punyatoya and Ashish Sadh The Effect of Tangibles, Employees and Process on Customer Opinion in Banking Services: Mediating Role of Customer Experience by Shirshendu Ganguli and Sunny Bose

Sustainable Development Through Green Marketing in the Automobile Industry by Rajesh Nair and Gaurav Tyagi

TRACK: Strategic Marketing (WEDNESDAY Dec 29th, 10.45 12.30 HRS) TRACK: Internet/Online Marketing (WEDNESDAY Dec 29th, 10.45 12.30 HRS) TRACK: Issues in Services Marketing-I (WEDNESDAY Dec 29th, 10.45 12.30 HRS) TRACK: Issues in Services Marketing-II (WEDNESDAY Dec 29th, 10.45 12.30 HRS)

Session Ref: W102

Analyzing Procurement Practices in Academic Institutions for Developing Effective Marketing Strategy A case of Paint Manufacturing Company by Rahul V Shah , Vivekanand B Khanapuri and Sachin K Kamble Is Marketing through Social Networking Sites Effective? by Anagha Shukre

G- Readiness level of SEZ Indore (Automobile Industry) by Surbhi Jain and Veerag Wasnik

Glocalization Strategies of Multinational Food Giants by Rajan Gupta and Saibal K Pal

Market development of Salutary Products in Indian market: Case of Automotive Lubricants in India. by Manish Choudhary and Aditi Rani

From Stars to Dogs: A Study of Why Successful Brands Fail To Survive by Richa Vyas and Sanjiv D Vaidya

Session Ref: W103

Product Placement In Blogs and Its Effect On Source Credibility: An Empirical Investigation by Amalesh Sharma and Sourav Bikash Borah Determinants Of Effective Service Delivery : A Study On Selected Public, Private and Foreign Banks by Biranchi Narayan Swar, Prasant Kumar Sahoo and Prasanta Kumar Padhy The effects of competition on the perceived ethical problems of agents and its consequences in Indian Life Insurance Sector by Goutam Kundu and Asok Kumar Banerjee

Social Networking sites in India: Facebook vs. Orkut by Gunjan Malhotra, Aditya Maheshwari and Abin G. Raju

SOCIAL MEDIA FOR MARKETING: A STUDY OF NGOs IN INDIA by Preethi Parameswaran, Prakash Pillai R. and Anjana Vikraman

A study on the cultural influences on the relationships between website characteristics, online trust and purchase intention by Satyabhushan Dash Identification of performance indicators affecting customer satisfaction levels of the urban customer base within the Indian Insurance Sector. by Swapna Datta and B B Rayate Service Value Dimensions, Satisfaction and Loyalty: An Empirical Investigation in Indian Business School Education by Rik Paul , Makam S Balagi and Siddhartha Dasgupta

Session Ref: W104

Exploring Students View of Service Quality Provided by Management Institutes in Jammu : by using Crtitical incidence Techniques by Hari Govind Mishra

Measuring Service Quality at Bank ATMs: An Empirical Study by Mohammed Naved Khan and Mohd Adil

Consumers perception regarding service quality in aviation sector in Agartala by Raveesh Krishnankutty and Mamoni Kalita

Session Ref: W105

Exploring the measures defining online retail perceived service quality in India by Rajat Sharma and A C Kiran Kumar

Service Quality, Customer Satisfaction and Behavioural Intention: An Empirical Study in Indian Mobile Telecommunication Industry by Shirshendu Ganguli , Sanjit Kumar Roy and Rik Paul

Service Quality and Performance In The Public Healthcare Sector by Hardeep Chahal and Neetu Kumari

The Importance Performance Analysis of Customer Perceptions of Internet Banking Service Quality in India by Kamal K Gupta