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  • Customer Perceived Value (CPV)

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    Dipak Chauhan
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    The document discusses several topics related to customer perceived value and consumer behavior. It defines customer perceived value as the value a product provides that is perceived by customers based on the difference between what the customer receives and what they pay. It provides the example of Nike and Michael Jordan creating special Air Jordan shoes. It also discusses customer relationship management as carefully managing customer information to maximize loyalty. Finally, it outlines several factors that influence consumer behavior such as cultural, social, and personal factors.

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    The document discusses several topics related to customer perceived value and consumer behavior. It defines customer perceived value as the value a product provides that is perceived by customers based on the difference between what the customer receives and what they pay. It provides the example of Nike and Michael Jordan creating special Air Jordan shoes. It also discusses customer relationship management as carefully managing customer information to maximize loyalty. Finally, it outlines several factors that influence consumer behavior such as cultural, social, and personal factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views5 pages

    Customer Perceived Value (CPV)

    Uploaded by

    Dipak Chauhan
    The document discusses several topics related to customer perceived value and consumer behavior. It defines customer perceived value as the value a product provides that is perceived by customers based on the difference between what the customer receives and what they pay. It provides the example of Nike and Michael Jordan creating special Air Jordan shoes. It also discusses customer relationship management as carefully managing customer information to maximize loyalty. Finally, it outlines several factors that influence consumer behavior such as cultural, social, and personal factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Customer Perceived Value(CPV)

    Value Which A Product Will Give Which Is Perceived By The Customers.


    On The Difference Between What Customer Gets & What He /She Gives For Different Possible Choices. Ex: Nike- Michael Jordan

    -Michael Jordan and created a special line of shoes called the Air Jordan
    - it actually help you run faster, jump higher, and do the impossible?

    CUSTOMER RELATIONSHIP MANAGEMENT (CRM)


    Process of carefully managing detailed information about individual customers and all customers touch points to maximize customer loyalty.

    Ex: lee
    Gives many designs with promotional offers Ask for feedback form Give the seasonal offers or discount Used to wish its customers on his birthday or anniversary.

    Value delivery of Levi's:


    1) DU POINT(FIBERS) 2) MILIKEN(FABRICS) 3) LEVIS( APPERALS)

    4) SEARS( RETAILS)
    5) CUSTOMERS

    FACTORS AFFECTING CONSUMER BEHAVIORS


    Cultural factors
    Culture subculture social class

    Social factors
    reference group family social role Status Personal factors age, stage in life cycle, occupation, and economic circumstances, personality and self concept,

    Gender-Related Segments Lifestyle Segmentation Behavior-Related Segments Geographic Segments Demographic segmentation

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