Scribd Logo
Upload

Welcome to Scribd!

  • 35 views

    Ali, Mujaba, BILAL

    Uploaded by

    Bilal Jahangir
    The document describes a new product called the Tri-Spec, which is a combination sunglasses, MP3 player, Bluetooth, and headphones. The Tri-Spec is priced at Rs. 9,000. It is targeted towards youth, students, office workers, and people who exercise. The target market is 70% of the population, including upper and upper middle class individuals ages 15-23 and above 23. Promotion of the Tri-Spec will occur through television, newspaper, magazine, and billboard advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Ali, Mujaba, BILAL

    Uploaded by

    Bilal Jahangir
    35 views21 pages
    The document describes a new product called the Tri-Spec, which is a combination sunglasses, MP3 player, Bluetooth, and headphones. The Tri-Spec is priced at Rs. 9,000. It is targeted towards youth, students, office workers, and people who exercise. The target market is 70% of the population, including upper and upper middle class individuals ages 15-23 and above 23. Promotion of the Tri-Spec will occur through television, newspaper, magazine, and billboard advertisements.

    Original Description:

    Original Title

    3. Ali ,Mujaba , BILAL

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document describes a new product called the Tri-Spec, which is a combination sunglasses, MP3 player, Bluetooth, and headphones. The Tri-Spec is priced at Rs. 9,000. It is targeted towards youth, students, office workers, and people who exercise. The target market is 70% of the population, including upper and upper middle class individuals ages 15-23 and above 23. Promotion of the Tri-Spec will occur through television, newspaper, magazine, and billboard advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    35 views21 pages

    Ali, Mujaba, BILAL

    Uploaded by

    Bilal Jahangir
    The document describes a new product called the Tri-Spec, which is a combination sunglasses, MP3 player, Bluetooth, and headphones. The Tri-Spec is priced at Rs. 9,000. It is targeted towards youth, students, office workers, and people who exercise. The target market is 70% of the population, including upper and upper middle class individuals ages 15-23 and above 23. Promotion of the Tri-Spec will occur through television, newspaper, magazine, and billboard advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 21

    Fundamental of Marketing BBA-4(A)

    * Mujtaba Ali 5648 * Ali Hassan * Zeeshan Ali 5614

    * Suleman Azhar 5660 * Bilal Memon 5560 * Rida khan

    Tri-Specs

    Our product is Sunglasses with MP3 player, Bluetooth, volume controller and headphones attached.

    Product Price: Rs:9000/-

    Product Name: Tri-Spec. Tri means 3 as our product has 3 qualities; sunglasses, Mp3 with Bluetooth and headphone attached. And Spec means sunglasses. Product Slogan: Where the high Technology meets high Fashion.

    In the market there are several types of sunglasses with different styles of frame, but our product (sunglasses) is unique from all of them, it contains Mp3 with Bluetooth, volume controller and headphones attached which was never introduced before in the market. We made some modifications (mp3, volume controller and headphones attached) in the existing product (sunglasses) and launched into the market with the name of Tri-Spec.

    The volume controls are located conveniently on one side of the frame, and the MP3 controls are on the other side. The headphone is located at the end of the (stick) frame. This product is beneficial for the people who drive the car, bikes, those who goes for jog, walk and off course for those who cannot handle more gadgets like their sun glasses, mp3 and headphone etc. It is the best product for those because it is 3 in 1 and easy to carry in their daily routine.

    GENDER: We will target both male and female genders, EDUCATION: Literate people can use and handle our product, AGE: Colleges and universities going students (15 to 23 years; youth) and office going workers (23 to above years; adults) and those who go for jogging and exercise (18 to 23 youth) will be our target. Social Classes:

    Upper Upper Class Upper Middle Class

    Gender

    35% Male Female 65%

    Education

    15%

    Literate people Illiterate

    85%

    Age

    45% 55%

    Youth (15-23 years) Office going (Adults above 23)

    Income

    30% 35% 80 thousand 60 thousand 40 thousand

    35%

    Target Market

    Population Target Market 70%

    Social Classes

    15% Upper upper class 45% Upper middle class Middle class 40%

    Area vise

    30% Karachi, Islamabad, Lahore Interior and Northern areas 70%

    We will promote our product from the following:


    Tele-vision Commercials (Tensports and ESPN) Newspaper Adds (Dawn) Magazine Adds (Spider) Billboard Adds (FTC and Shahrah-e-Faisal).

    Thank You!

    You might also like