Dissemination

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CMAI-Partners Planning Meeting Feb2-5,2011, Mahabalipuram

R.Jayachandran Social Development Management Consultant, Chennai

What is Dissemination? It is about communicating information relating to the Project Who is the audience? Stakeholders of the Project

Partners

Funders

Commu nity

Govt

Community

CBOs

NGOs

Govt. Health Institutions

NHRM Forums

State Machineries

Partners

Funders

Accountability
Transparency

Collection of Information

Storing and retrieval of information

Analyzing information

Inferences and interpretation of information

Dissemination of information

Quantity

Quality

Awareness of the Project Cut short Learning Curve Improve Knowledge Base

Attract, retain and renew support base

Make informed and better decisions for future

Seek Collaborati on Share experiential Knowledge

Validate Something

Results
Process (Methods, Approaches) Promising Practices Challenges

Lessons
Potential/Context for Replication

Timely

Honesty

Consistency

Communicating Expectations

Ensuring Standardization

Improving project implementation/ Course Correction

Within the Organization

Outside the Organization

Goal: Goals and Objectives of the Dissemination effort Audience/Stakeholders: Who? What? Medium: What is the most effective way of reaching each stakeholder?

Execution: Who is responsible for what? And in what stage?

Reports

Newsletters

Articles in Professional Journals

Media Releases

Workshop Presentations

Publications Collaborative Platforms(Website, community Web, On line learning platform)

Interactive Platforms (Chat, blog, forum, social networks)

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