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Success and Failure of M&A
Success and Failure of M&A
Hero cycle
Established in 1956 at Ludhiana. Production capacity has increased from the initial 15 bicycles per day to 18500 bicycles per day. In 1986 entered the Guinness Books of World Records as the largest bicycle manufacturer in the world. has diversified into newer segments like Information Technology, IT Enabled Services and Financial Services.
About Honda
HMC initial plans called for both two-wheeler market and the electric generator market. HMC first chose Kinetic Engineering Ltd. And formed Kinetic Honda Motors Ltd. But this JV would work in field of Scooters Manufacturing. HMC came to Hero Group as the Last compromise choice for its motorcycle venture.
Its engineering capability Relevance and salience of HERO brand. Distribution network. Commitment to Quality. Know-how and experience in handling large volume production and distribution. Tight focus on financial and raw material processes. Cordial Industrial Relations.
REASONS FOR SUCCESS The deep penetration network of hero largely benefited the sales. Absence of major competitors in initial years. Sound and proven technical capabilities of Honda and the reliability of Hero Increased market for motorcycles: Better Fuel efficiency. Change in peoples perception. Decrease in price difference with scooters
Apart from the above mentioned reasons, given below are some more reasons which result in failed mergers: Lack of Communication Lack of Direct Involvement by Human Resources Lack of Training Loss of Key People and Talented Employees Loss of Customers Corporate Cultural Clash Power Politics Inadequate Planning