Consumer Response

This survey is conducted for the purpose of finding out the feasibility of the DTH services in Dehradun market by the student of ICM Dehradun. Whatever information we get, will be kept confidential and used for research purpose only. Note: - please tick ( ) the option, which you find appropriate.

Section (A) Name: Age:Contact No. :Address:NO of Family Members:Section (B) Q1-Do you have cable connection or DTH Setup box connection? Cable Q2- What is the rental you pay for your services? Less then 150 150-200 200-250 250-300 300+ DTH

Q3- How many channels you get in the package? Less then 50 50-100 100-150 150+

Q4-Which DTH service you are using? DD Direct + Reliance Big TV Tata Sky DTH Sun Direct Videocon D2H

Airtel Digital TV

Q5- Whom suggests you for that? Friends Family members Retailer Company person

Q6- Which thing you attracts you most in your DTH? Low activation charge Advertisement Low monthly Rental A/V Quality Channel package

Q5- Which kind of channels you watches most? Regional Sports News Movie Entertainment

Q6- Scale your service provider w.r.t their performance.

1-Highly Satisfied 2-Satisfied 3-Ok 4- Less Satisfied 5-Not Satisfied

Attributes Audio/Video Quality Monthly Recharge value Activation Services Value added Services Channel package Over all

DD Direct +

Tata Sky

DTH

Sun Direct

Big TV

Airtel Digital TV

Videocon D2h

Q7- What are the problems faced by you regarding your DTH service? Poor after sales services Non-response to complaint No signal Inconvenient payment system Q8- If you face any problem in your DTH service to whom will you approach? Customer care Retailers Users of same DTH Friends Q9- How do you feel about the customer care centre provided by your DTH service? Satisfied Good Need to be improved Not satisfied Q10- How long will be taken by the customer care to respond to your complaints? On the day itself Less than a week More than a week No response Q11- Are you satisfied with your DTH service?

Yes No If no, which DTH service do you prefer? And why? __________________________________________________________________ __________________________________________________________________ Q12- Any other suggestion? __________________________________________________________________