FCM Media Innovation: Final Year Project Proposal 1 Name Student ID Brand Product Category Information The Natural

ral Source supplies natural products from New Zealand to Malaysia. care about fair trade, healthy living in the communities and the impact in the environment. Change living habits to live healthier and happier lives. : Tan Yean Yean : 1071119881 : The Natural Sources : Pharmaceutical

Market situation desperately looking for a change in Malaysian communities to improve the awareness of healthy living and a balance lifestyle. Encourage Malaysian use natural and organic medical applies or cosmetics.

Issue and Problems Expensive (compare to competitors). Consumers cant define the strong point of the brand. The branding is not strong enough to relate to its market positioning.

Ideas/Concepts Re-branding and re-design the packaging. Giving out samples for customers. Educate the true ways of using pharmacist

Citations/References: http://www.thenaturalsource.com.my/index.html http://www.juzle.com/beauty-and-make-up/cosmetics-tips-make-up/446the-benefits-of-using-natural-cosmetics