Measuring of life style Develop an aio inventory(activities,inventory,opinions) It has two type-generalized inventory.

product specific Theories of personalityTrait theory- it is primarily quantitative in nature and focus on the measurement of certain specific characteristic Freudian theory Id- Freud believed that the id is based on our pleasure principle. In other words, the id wants whatever
feels good at the time, with no consideration for the reality of the situation. When a child is hungry, the id wants food, and therefore the child cries

Super ego- it os the representative of the traditional value . the super ego is conceptual as the normal arm of the personality

Ego- it is individual conscious control. It will act as internal force to control and re-direct. The
ego is based on the reality principle. The ego understands that other people have needs and desires and that sometimes being impulsive or selfish can hurt us in the long run. Its the ego's job to meet the needs of the id, while taking into consideration the reality of the situation. Schiffiman and kanauk referred personality traitsConsumer innovation Dogmatism Social character Need for uniqueness Variety-novelty seeking

Motivegive directions to human behavior. It is innovative state that energizes activity or moves
behavior towards the goal.it is need ,want drives they work towards achieving the goal. MotivatingActivity engaged into by an individual by which channelize the strong motive in a direction that is satisfactory Need arousal-----Psychological Cognitive Environmental Emotional Theory of need///////---Maslows hierarchy of needs Mc clelland , aldefer erg, vroom expectency

Hierarchy of need theoryPhysiological needs Safety and security Social need Esteem needs or ego Self actualisation