AMITYBUSINESSSCHOOL

GUIDELINES FOR SUMMER INTERNSHIP

MBAs CLASS OF 2013

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TABLE OF CONTENTS
Registration Summer Internship Guides Interaction with Industry Guide Interaction with Faculty Guide Orientation Program Summer Internship Assignments and Open Ended Projects Attendance Assessment and Grading Operation of various Components Feedback to Students on Continuous Evaluation Final Grading Student Grievance Appendices Appendix A. Format and Guidelines for Internship Report Appendix A 1. Format for Title Page Appendix A 2. Format for Declaration Appendix A 3. Format for Faculty Guide Certificate Appendix A 4. Format for Table of Contents Appendix B. Format for Synopsis Appendix C. Format for Weekly Progress Reports and Project Diary Appendix D. Format for Industry Guide Evaluation Appendix E. Format for Faculty Guide Evaluation Appendix F. Format for Corporate Resource Centre Evaluation Appendix G. Format for Pre Submission Viva Voce Evaluation Appendix H. Format for Final Viva Voce Board Evaluation Appendix I. Format for Registering Student Grievance Important Dates 9 22 23 24 25 26 28 30 32 36 37 40 41 42 3 3 3 4 4 4 4 5 8 8 8 8

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REGISTRATION
As a part of MBA course curriculum, every student has to register with the Corporate Resource Centre for summer internship. Registration takes place at the institute after the End-Term examinations of the second semester. The students are advised to register themselves on Amizone as per the required deadlines. The information has to be furnished in the prescribed Performa given on Amizone. The students, who will proceed for summer internship without having registered will be declared fail in summer internship. Also such students will not be allowed to register for Semester III.

SUMMER INTERNSHIP GUIDES

During the entire summer internship, students are required to work with two guides, Industry Guide and the Faculty Guide. The faculty guides shall be allotted by a panel appointed by Head & DG, ABS. Students are advised to arrange a meeting wherein the faculty guide and industry guide can interact and help the students to deliver good results.

INTERACTION WITH INDUSTRY GUIDE

The faculty guide will interact with the industry guide periodically. In the beginning, this interaction helps the faculty guide to chalk out an effective orientation program and later the whole internship program. These meetings will also enable the industry guide to know about the progress of the projects and assignments. The students should invite the industry experts for Seminars, group discussion and other activities or events held in ABS from time to time. At the end of the internship, the faculty guide will seek the industry guides critical comments on reports submitted by the student with a view to receive the much-needed feedback on the students work. The students should interact with the professional experts in the organization periodically. These interactions help the students in letting the experts know about their progress in the assignment and also to get the directions and instructions for further study. In these meetings, the students may clarify their doubts and discuss their assignments for better understanding and working. When the assignments are in progress, the role of the experts is that of a consultant. Normally the students are required to approach professional experts with prior appointment and after discussing with the faculty, so that they go well prepared and derive maximum benefit from the experts. Every effort should be made to ensure that professional experts do not have to worry about routine details concerning the educational and administrative organization of the internship program.

INTERACTION WITH FACULTY GUIDE

The regular periodic interaction between the faculty guide and the students is necessary. This interaction helps in continuous monitoring and guidance of the students in their project and assignment work.

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In these meeting, the faculty guide will advise the students about their performance and progress in the project and assignment task undertaken by them. Student must ask the faculty guide about his/her strong as well as weak points and the ways to improve upon the weak points.

ORIENTATION PROGRAM
The orientation program is aimed at know-your-organization school. It is suggested that in a period of 2 to 3 days, the student should become familiar with the organization structure, processes involved, historical developments, and future expansion programs of the organization etc. They should visit various departments, shop floors, attend orientation lectures by the organizational experts, and refer to various annual reports and manuals. The student should become familiar with the organization in all respects. The faculty guide may conduct a test and as well as ask the student to submit an interim report to discuss the learning in the orientation programme.

SUMMER INTERNSHIP ASSIGNMENTS AND OPEN ENDED PROJECTS

After the completion of the orientation program, depending on the students interest and the opportunities available in the organization, a student may choose a particular department or activity or function or an on-going project within the organization. This may later be converted into a project or assignment. The strength of the internship program and the latent abilities of the students can be effectively harnessed into these projects or assignments. The faculty guide will play an effective role in chalking out this particular aspect of the internship program in consultation with the industry guide. If the opportunities are not available for the students to participate in the projects or assignments, they may be asked by the faculty guide to make an in-depth study of the organization on a specific aspect of the management. In order to keep track of the progress made at various internship organizations, the faculty guide will keep collecting various types of information from the students at different points of time.

ATTENDANCE
The students are required to follow the timings of the organization and attend to their work daily except on holidays that are applicable to the organization. They should observe all the rules and regulations, which are applicable to the employees / Summer Interns of the organization. Students should remember at all times that they are representing Amity Business School and conduct themselves in a dignified and professional manner.

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ASSESSMENT AND GRADING Assessment Scheme

There are three components of assessment; Continuous Evaluation, Industry Guide Evaluation and Final Evaluation. The assessment scheme used will assist in judging the students on various characteristics, such as; Knowledge of concepts, application of principles, intellectual ability, creativity and originality, professional judgment and decision making ability, interdisciplinary approach, skills for data handling, documentation, initiative, self-reliance, self-expression, co-operation, leadership, industry specific knowledge, sense of responsibility, and social orientation.

Weightage of Assessment Components

Component A. Continuous Evaluation (30 marks) 1. By faculty guide 2. By CRC 15 Marks 15 Marks Weightage

B. Industry Guide Evaluation and Feedback (35 marks) 1. Industry Guide Evaluation 2. Feedback a. Evaluation by faculty guide on project dairy b. Evaluation by CRC on feedback during GLS

15 Marks 10 Marks 10 Marks

C. Final Evaluation (35 marks)

1. Project Report evaluation by faculty guide 2. Viva & Presentation to viva voce board

20 Marks 15 Marks

Total

100 Marks

However, if a faculty guide wishes to deviate from the suggested evaluation scheme given above due to any special reasons, the faculty guide may do so with the prior approval of the Head & Director General.

Continuous Evaluation by Faculty Guide

The continuous evaluation by the faculty guide will depend upon the synopsis (see Appendix B), weekly progress report (see Appendix C).

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Continuous Evaluation by Corporate Resource Centre

The continuous evaluation by CRC will depend upon synopsis, pre placement offer (PPO) received by the student after the summer internship and confirmation of industry guide/industry mentor to attend Global Leadership Summit (see Appendix F). In the synopsis the student is required to submit validated information of the industry guide and HR Personnel. If a student gets PPO form the company where he did summer internship, it shows his/her hard work, dedication and quality of work while working for the company. Students are advised to invite their industry guides to attend Global Leadership Summit to be held on 15 September 2012 for which invitation letter will be given to students to invite the industry guides. However if an industry guide is not from NCR, the student may invite industry mentor for the same. A CRC member will be allotted to every student to facilitate this process and to verify and validate the information given by the student in the synopsis.

Industry Guide Evaluation and Feedback

Every industry guide will be requested by the faculty guide to evaluate the student as objectively as possible, comparing him/her with other students of comparable academic level, personnel with similar experience and job assignments, or professional standards for the position. The industry guide will also be requested to offer his/her observations on the students potential and performance along with information on the kinds of work he/she did and the experiences he/she encountered during internship (see Appendix D). Project Diary (See Appendix C): The faculty guide will mark the students on the feedback received by the industry. Other then mails and telephonic calls to the Industry guide, the project diary shall be the tool for the faculty guide to have regular feedback from the student about his industry performance. The project diary maintained by a student also provides a wonderful opportunity for the faculty guide to study and evaluate the students ability to collect and apply information and analysis techniques. Writing a diary has to be periodical, preferable a daily affair. It is an attempt to cultivate the habit of documentation and to encourage him/her to search for details. It may include the students own thought processes and reasoning. The faculty guide will check and sign the diary periodically. The project diary is an important parameter in deciding the continuous evaluation marks. Evaluation by CRC on Industry feedback will depend upon the students performance during GLS and the feedback received by the industry personnel, who will attend GLS (Appendix F).

Project Report to be submitted to the Organization

Generally the organizations where the student is working ask for submission a project report, after the assignment given by the industry guide is over. The students are advised to follow the guidelines of the organization for submission of the report.

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It is important to bear in mind that even though the project report is submitted only at the end of any given assignment, in reality, it is the culmination of the continuous efforts in the form of interim report(s), students participation in seminars and group discussions which are evenly distributed over the entire period of the assignment. Therefore, the various components of the project report should be evaluated on a continuous basis. Continuous interaction between the faculty guide and the student would provide a powerful channel to the faculty guide to clearly distinguish between the competencies of different students.

Final Evaluation
The final evaluation of the student will depend upon the project report submitted by the student at Amity Business School. It is mandatory for every student to submit summer internship project report at Amity Business School under the guidance of the faculty guide allotted to him/her.

Project Report to Be Submitted at Amity Business School

It is the students responsibility to prepare the project report in accordance with the instructions given in the in this manual (See Appendix A to A4). The scholarly work done by the student prior to the final preparation of the project report is outside the domain of this manual. It is assumed that once the project work is complete, a final draft is examined and approved by the faculty guide and the candidate is ready to prepare a document for final submission to the academic department for viva voce. The dates for submission and viva voce will be announced separately. Students are advised to strictly follow the format and guidelines for internship project report (See Appendix A to A4).

Project Report Evaluation by Faculty Guide

The faculty guide will submit the marks of final evaluation in the format for faculty guide evaluation. The format will contain marks for continuous evaluation and final evaluation both (see Appendix E).

Viva and Presentation to Viva Voce Board

Every student has to face two boards viz. Pre-Submission Board and Final Viva Voce Board. The Pre Submission board will judge the suitability of the report for final submission. The pre submission board may like to give some suggestions for the improvement of the report; however the final decision to implement those improvements solely lies with the faculty guide (see Appendix G). The final viva voce board will see the presentation and will conduct viva voce of the student. The board will submit the marks in format for final viva voce board evaluation (see Appendix H).

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OPERATION OF VARIOUS COMPONENTS

The faculty guide, keeping in mind, the continuity of evaluation of the summer internship, will schedule various components. The faculty guide shall remain the first point of contact for project related queries and the industry related queries will be taken up by CRC for the students from Amity Business School during the entire summer internship.

FEEDBACK TO STUDENT ON CONTINUOUS EVALUATION

The aim of these evaluation components is not only to evaluate students for various attributes as mentioned earlier but also to impart education and train them to improve upon their deficiencies in those areas. In order to achieve this objective, the marks obtained will be advised to the student by the academic department, within 2 to 3 days of the evaluation of a component.

FINAL GRADING
At the end of internship program, all the marks obtained by a student on various evaluation components described above will be added. It will give the total marks earned by the student out of 100 marks. It is to be borne in mind that the entire responsibility of evaluation and grading rests with the faculty guides & CRC only. The summer internship has a weightage of 9 credit units.

STUDENT GRIEVANCE
In case a student has some grievance during any stage of summer internship, he/she can write to Head and DG, Amity Business School in prescribed format for registering student grievance (see Appendix I).

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Appendix A. Guidelines and Format for Internship Report

The language in which all Project Reports are to be written will be English. This manual also assumes that every Project Report will demonstrate effective communication skills. It is the responsibility of the student that the Project Report demonstrates clarity, correctness, and organization. Characteristics that a Project Report will demonstrate are: The establishment of a historical context for the presentation of an innovative and creative approach to the problem analysis and solution. A clear understanding of the problem area as revealed by analysis and synthesis of a broad literature base. A well-defined research design. Clarity in composition and careful documentation. Students should consult the most recent edition of the Publication Manual of the American Psychological Association for complete style information (reference format, table and figure layout, special language, numbers, abbreviations, etc.).
PRINT REQUIREMENTS

1. Text must be set in 12-point Times New Roman. 2. All Project Reports must be clean and carefully produced; pages that are crooked or that have grey edges, streaks, or spots are not acceptable. 3. All type must be sharp, clear, and unbroken. Visible differences in quality or contrast of print resulting from a faulty or worn out printer are unacceptable. 4. The summer Internship report needs to be submitted in hard cover binding. They may follow the Guidelines given in respect of font size, colour scheme, sequence in the report, declaration certificates duly signed by the faculty guide, acknowledgement, contents and preparation of references etc. 5. Students will prepare 2 hard copies and 2 soft copies of the summer internship report as per the colour code given below:

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6. Students will submit one hard copy along with a soft-copy in a CD to the concerned faculty guide. One duly signed copy by the concerned faculty guide (along with a softcopy in a CD) would be carried by the students for the Final Viva-Voce board. 7. Colour code of hard bound summer internship report is as under: MBA Class of 2013 MBA (HR) Class of 2013 MBA (M&S) Class of 2013 MBA (ENT) Class of 2013 MBA (RM) Class of 2013
PAPER REQUIREMENTS The original report may be printed on regular A4 sheet. MARGINS 1. The text of the document must be justified. 2. The left and right margin will be set at 1.25. The top and bottom margin will be set at 1. 3. A subheading at the bottom of a page will be followed by at least two full lines of type. If space does not permit two lines plus a 1 margin, the subheading will begin on the next page. Similarly, a new paragraph toward the bottom of a page will run for at least two lines or be started on the next page. The final few words of a paragraph will not be continued on the next page. At least two full lines of type are required to continue a paragraph on the next page. PAGINATION 1. Each page must be numbered, with the exception of the Title Page, which counts as page i but does not show a number. 2. The preliminary pagesincluding the Copyright Page, Faculty Guide Approval Page, Acknowledgement, Table of Contents, List of Tables, List of Figures and Abstractwill be numbered with lower-case Roman numerals (ii, iii, iv, etc.) centred 0.83 from the bottom edge of the page. The first page that will show a page number is page ii. 3. All remaining pagesincluding text, illustrations, appendices, and referencescarry consecutive numerals (1, 2, 3, etc.). The page number will be placed in the upper right-hand corner of the page, right aligned, 0.83 from the top edge and 1 from the right edge.

Maroon Colour Green Colour Brown Colour Blue Colour Black Colour

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SPACING 1. The text of the document will follow line spacing of 1.5. 2. Exceptions are made for the following material, which will be single-spaced: Table and figure captions Tabular material as necessary Appendix material as appropriate CENTRING Centred material is to be centred between the left and right margins. INDENTATION The first line of all paragraphs of running text will be indented 0.5. REFERENCES 1. Citation forms must be consistent with the most recent edition of the Publication Manual of the American Psychological Association (APA). 2. All Project Reports will have a References section. TABLES AND FIGURES Definitions 1. The word Table is used for tabular data in the body of the Project Report and in the appendices. 2. The word Figure designates all other illustrative material used in the body and in the appendices, including, for example, graphs, charts, drawings, images, and diagrams. Preparation 1. All figures and tables, including numbers and captions, will fit within a 6 by 9 area in order to comply with margin regulations.

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2. Where material for figures and tables is too large to fit within margin requirements, it may be reduced either by xerography or by means available to the word processing programs (reduction of point size in fonts). Care must be taken that the final reduction is clear and legible. 3. Page numbers, table titles, and figure captions must be the same size as the rest of the text (not reduced). Placement 1. Tables and figures that must be positioned horizontally (landscaped) will face the outer edge of the page, with the widest margin at the binding edge. 2. Tables and figures less than one half-page in length will be included on the same page with the text whenever possible, separated from the text above or below by double spacing. If they exceed a half-page in length, they will be placed on a separate page. Two or more small tables or figures may be placed on a single page. 3. Table numbers and titles will be consistent with APA format. 4. Figure numbers and captions will be consistent with APA format. 5. The placement of the table or figure does not affect the position of the page number. Numbering 1. Tables and figures appearing in the body of the report must be referred to in the text, and will follow as closely as possible the first reference to them. 2. Tables and figures are numbered in separate series. Each table and figure, including any in the appendices, has a number in its own series. Each series is numbered consecutively in Arabic numerals within chapters (e.g., Figure 10.1, Figure 10.2, and Figure 10.3). 3. Each table and figure will be separately numbered. Figures will be complete on one page. 4. If a table continues to the following page, the top line should read Table 10.1 (continued). The title is not repeated. Column headings should be repeated.

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Titles and Captions 1. Tables will be identified by the word Table and be numbered consecutively using Arabic numerals. Double space after the table number and type the table title in italics. Capitalize all major words of the table title, including prepositions of four or more letters (e.g., use With and Between and of and to). See the APA manual for sample table titles. 2. Figures will be identified by the word Figure and be numbered consecutively using Arabic numerals. The word Figure and its corresponding number are typed in italics. Captions for figures are continued on the same line as the figure number. The captions are not italicized. Figure captions are placed below the figure and must follow APA style for capitalization: capitalize only the first word of the caption, any proper noun or adjective, and the first word after a colon. 3. These titles/captions will appear in the preliminary pages in the List of Tables or List of Figures Citations When referring to a table or figure in the text, the full word and number will be used (e.g., Table 10 or Figure 6). The table or figure reference must precede the table or figure itself. ARRANGEMENT OF CONTENTS Every Project Report has three parts: the preliminary pages, the text, and the reference material. Each part has several sections, which are normally arranged in the order they are discussed below. Elements of the Project Report will be arranged in the following manner: 1. Preliminary Pages a. Title page b. Declaration c. Faculty Guide Approval page d. Acknowledgement(s) e. Table of Contents f. List of Tables g. List of Figures h. Abstract

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2. Text (usually divided into chapters and sections) 3. Reference Material a. References b. Appendix PRELIMINARY PAGES Title Page

1. All information on the title page is centered (see Appendix A 1). 2. Students are advised to use Appendix A 1 for title page by replacing the content in the page with his/her information. 3. The title of the summer internship will appear in capital letters. This heading is centered Words will be used in place of formulas and symbols in the title. The inverted pyramid form is followed for the title when the title consists of more than one line. 4. The authors name will be spelled out in full and must match the name on university records; no middle initials are permitted. 5. Do not number the Title Page. The Title Page counts as i but the number does not appear. 6. Please remove the words Appendix A1. Format for Title Page while using the format. A MS Word copy of the format will be uploaded on Amizone separately.
Declaration

1. The declaration page will appear on all the project reports immediately following the title page with the following text centered in the middle of the page: 2. The declaration page is numbered with small Roman numerals centered from the bottom edge of the page. 3. Students are advised to use Appendix A 2 for declaration by replacing the content in the page with his/her information.

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Faculty Guide Certificate

1. The faculty guide certificate page will appear on all the project reports immediately following the declaration page with the following text centered in the middle of the page: 2. The faculty guide certificate page is numbered with small Roman numerals centered from the bottom edge of the page. 3. Students are advised to use Appendix A 3 for faculty guide certificate by replacing the content in the page with his/her information. ACKNOWLEDGEMENT(S) 1. The heading ACKNOWLEDGEMENT or ACKNOWLEDGEMENTS will appear in capital letters. This heading is centered and dropped by a double space from the top margin; double space below it to the text. 2. Acknowledgement pages are numbered with small Roman numerals centered from the bottom edge of the page.

TABLE OF CONTENTS
1. The heading TABLE OF CONTENTS will appear in capital letters. This heading is centered and dropped by a double space from the top margin; double space below it to the text. The actual listing (text) begins at the left margin. 2. The titles of chapters are listed in the Table of Contents, as well as those of all subdivisions. 3. Indentation in the Table of Contents reflects the level of each division. 4. Wording, spelling, capitalization, and punctuation in the Table of Contents must be identical to that of the actual titles in the body of the Project Report. 5. Table of Contents pages are numbered with small Roman numerals centered from the bottom edge of the page.

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6. All material following the Table of Contents is listed, with the exception of lists of tables and figures which are listed separately. Material that precedes the Table of Contents (e.g., Title Page, Approval Page, etc.) is not listed.

LIST OF TABLES
1. The heading LIST OF TABLES will appear in capital letters. This heading is centered and dropped by a double space from the top margin; double space below it to the text. The listing of tables (text) begins at the left margin. 2. Wording, spelling, capitalization, and punctuation in the List of Tables will be identical to that of the titles that appear on the tables in the text. 3. The List of Tables pages are numbered with small Roman numerals centered from the bottom edge of the page and continues the numbering from the last page of the Table of Contents.

LIST OF FIGURES
1. The heading LIST OF FIGURES will appear in capital letters. This heading is centered and dropped by a double space from the top margin; double space below it to the text. The listing of figures (text) begins at the left margin. 2. Wording, spelling, capitalization, and punctuation in the List of Figures will be identical to that of the captions that appear on the figures in the text. 3. The List of Figures pages are numbered with small Roman numerals centered from the bottom edge of the page and continues the numbering from the last page of the List of Tables. ABSTRACT 1. An abstract of no more than 350 words in length must appear. 2. The abstract will consist of the Project Report title followed by the text.

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3. The abstract will state briefly the problem discussed in the Project Report, describe the research procedures or methodology, and summarize major findings and conclusions. Language should be kept as clear and concise as possible. 4. The abstract will not include footnotes, citations, illustrative materials, or tables. 5. The candidates full name as on the title page appears in the right-hand corner of the first page as the first line of text. 6. The title of the Project Report will appear in capital letters. This heading is centered and dropped by a double space from the top margin. The word Abstract appears a double space below the title of the Project Report. The text of the abstract begins at the left margin one triple space below the word Abstract. 7. Abstract pages are numbered with small Roman numerals centered from the bottom edge of the page.

TEXT
Chapters and Divisions 1. Each chapter starts on a new page, with the chapter number and title in capital letters. This title is centered; double space below it to the text. See example below. CHAPTER 1: INTRODUCTION 2. Level 1 section headings are centered and written in title case (lower and uppercase letters), separated by double spaces from the text above and the text below. See example below. Purpose of the Study 3. Level 2 headings are centered, italicized, written in title case, and are separated by double spaces from the surrounding text. See example below.

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History 4. Level 3 headings appear at the left margin, not indented, are italicized and written in title case, and are separated by double spaces from the surrounding text. See example below. Participants 5. Level 4 headings appear at the beginning of a paragraph and are lowercase, indented, italicized, and end with a period. The text starts in the same line as the heading itself. See example below. Sleep-deprived group. Text . . . . 6. The first line of all paragraphs of running text will be indented 0.5. 7. The division headings and subheadings are not numbered. 8. The following are normally the chapter titles and section headings of the Project Report: Chapter 1: Introduction Purpose of the Study Context of the Study Significance of the Study Theoretical Framework Definitions Summary Chapter 2: Review of the Literature Chapter 3: Research Methods and Procedures Purpose of the Study Research Design Research Questions Participants

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Data Collection Instruments used Pilot Study Procedures Data Analysis Limitations Chapter 4: Data Analysis and Findings Review of Methodology Results of Research Questions Summary of the Findings Chapter 5: Conclusions and Recommendation Summary of Findings Discussion of Research Question Recommendations Limitations Implications for Practice Implications for Future Research 9. If the previously published material by the student is included in the body of the document, it must be presented in a manner consistent with the remainder of the text (i.e., identical typeface, margins, and consistent numbering of tables, figures, and footnotes). Reference citations should be integrated with those for the rest of the document. 10. If the previously published material is placed in the appendix, its size will be adjusted to ensure that the margins are sufficient to support microfilming. Appended previously published material will retain the originally published numbers for tables, figures, footnotes, and bibliographic entries.

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REFERENCE MATERIAL References 1. Any books, articles, websites or other published sources (retrievable data) that have been used (cited in the text) either in direct quotation or by reference, must be listed in the References. Personal interviews/raw data (not retrievable) do not appear in the reference list. 2. The heading REFERENCES will appear on the first page of the References itself centered and dropped by a double space from the top margin. The actual listing of sources begins at the left margin one double space below the word REFERENCES. 3. The first line of the citation starts at the left margin and the second and subsequent lines of that citation are indented 0.5. 4. The American Psychological Association Publication Manual should be used to format the references. 5. The References continue the page numbering sequence that began with chapter 1. Appendices 1. Appendices contain supplementary or illustrative material or explanatory data too lengthy to be included in the text or not immediately essential to the readers understanding of the text. 2. Each appendix will be listed with its title in the Table of Contents (e.g., APPENDIX A. TITLE OF THE APPENDIX). 3. If there is only one appendix, the heading APPENDIX will be used. If more than one appendix is needed, the appendices may be divided into APPENDIX A, APPENDIX B, etc. Each appendix must begin at the top of a new page. The heading for each appendix is centered and dropped by a double space from the top margin followed by the title of the appendix, centered and separated by double spaces from the surrounding text. The title is written in capital letters. 4. The appendices continue the page numbering sequence that began with chapter 1.

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Appendix A 1. Format for Title Page

Summer Internship Project Report on

THE DIMENSIONS OF REVERSE LOGISTICS: A STUDY OF THE INDIAN ORGANISED RETAIL ENVIRONMENT By Rohit Razdan A0101907142

MBA M&S Class of 2013

Under the Supervision of Dr. C. P. Singh Assistant Professor Department of Marketing In Partial Fulfilment of the Requirements for the Degree of Master of Business Administration Marketing & Sales
at

AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2012

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Appendix A2. Format for Declaration

DECLARATION

Title of Project Report

I declare

(a)That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged

(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.

Date :

Pradeep Kumar A0101907142 MBA M&S Class of 2013

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Appendix A3. Format for Faculty Guide Certificate

CERTIFICATE

I Dr. C. P. Singh hereby certify that Rohit Razdan student of Masters of Business Administration M&S at Amity Business School, Amity University Uttar Pradesh has completed the Project Report on The Dimensions of Reverse Logistics: A Study of the Indian Organized Retail Environment, under my guidance.

Dr. C. P. Singh Assistant Professor Department of Marketing

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Appendix A4. Format for Table of Contents

TABLE OF CONTENTS
INTRODUCTION ................................................................................................... 1 CHAPTER ............................................................................................................... 3 ANOTHER CHAPTER ........................................................................................... 5 A section of the second chapter ..................................................................... 6 Another section ............................................................................................. 8 Subsection of the section.................................................................... 10 Another subsection ............................................................................ 10 Subdivision of the third level................................................... 11 Further subdivision.................................................................. 12 ANOTHER CHAPTER.......................................................................................... 15 SUMMARY AND CONCLUSION............................................................... 18 APPENDIX A. TITLE OF THE FIRST APPENDIX ............................... 20 APPENDIX B. ANOTHER APPENDIX............................................................... 21 REFERENCES....................................................................................................... 23

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Appendix B. Format for Synopsis

Synopsis of Summer Internship Project-2012

Students are required to provide the following information to the Faculty Guide and Corporate Resource Centre at the time of registration or within a week of joining their Summer Internship in the industry.

Students Name: . Enrolment No. : Progamme . Companys Name and Address:. . Industry Guides Name: .. Designation:.. Date of Birth (Optional)... (DD/MM/YY):

Contact Details: . Ph. (O) . (R)

Mobile: Fax: .. E-mail:

Name of HR / Recruitment Head . Date of Birth (Optional) .(DD/MM/YY): Contact Details: . Ph. (O) . (R)

Mobile: Fax: . E-mail:

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PROJECT INFORMATION
i) Project Duration: (..Weeks) a) Date of Summer Internship commencement (_ _/_ _/2012) b) Date of Summer Internship competition (_ _/_ _/ 2012) ii) Project Title ________________________________________________________________________________________ ________________________________________________________________________________________ iii) Project Objective(s) ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ iv) Methodology to be adopted ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ v) Summary of the project(to be certified by the industry guide) ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________

Signature (Student)

Signature (Industry Guide)

Signature (Faculty Guide)

Date of submission:.

Note: attach company profile and visiting cards of industry guide.

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Appendix C. Format for Weekly Progress Report and Project Diary

SUMMER INTERNSHIP 2012: WEEKLY PROGRESS REPORT For the Week Commencing .

WPR 1 of 8 Program: ..........................

Enrolment No. :. Name: .....................................................

Company Name Faculty Guides Name Industry Guides Name

: : :

.. .

Project Title: Targets for the week: Achievements for the week: Future work plans:
.

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Project Diary
(To be filled on daily basis) (To be sent to faculty guide on weekly basis)

Days / Time Monday

Tuesday

Wednesday

Thursday

Friday

Signature of Industry Guide / Project Lead

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Appendix D. Format for Industry Guide Evaluation

Amity Business School Amity University Uttar Pradesh, Noida Corporate Resource Centre
Summer Intern Evaluation Form for Industry Guide
Please send this feedback Form latest by July 16, 2012
Name of the Intern: _________________________ Enrolment No.__________________________ Roll No.:__________________________________ Programme: ____________________________ Name & Designation of Industry Guide_________________________________________________ Date of Commencement: _____________ Date of Completion: ___________________________ Project Title: _____________________________________________________________________ Companys Name and Contact Details _________________________________________________ ________________________________________________________________________________ Select one evaluation level for each area by marking a "" under the level that represents the intern's performance. Part 1: Personal Qualities Yes (1) Ability of Multitasking Persistence to complete tasks Reliable and dependable Attention to accuracy and detail Ability to cope up with stress Total Marks Obtained in Part 1 = .. Part 2: Professional Abilities Yes (1) Good communication and Presentation Skills Analytical skills Ability to work in a team Ability to create possible solutions to problems Professionalism / Punctuality No (0) No (0)

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Total Marks Obtained in Part 2 = .. Part 3: Overall Satisfaction of Industry Guide On a scale of 1 to 5, with 1 being Very Dissatisfied to 5 being Very Satisfied, please circle the number that best expresses the extent of your overall satisfaction level about the performance of the student.

Total Marks obtained in Part 1 + Part 2 + Part 3 = . /15 Additional Comments

Would you like to recruit him / her as a part of your team/ Organization (Why) ___________________________________________________________________________ Please guide on the critical areas for his / her further development.
________________________________________________________________________________________

Please give us your valuable suggestions as to how we can improve the interaction between the institute and the industry and how can we make it more fruitful?
______________________________________________________________________________ ________________ ______________________________________________________________________________ ________________

Date: __________

Signature of the Industry Guide

Companys Stamp: ____________

(Please attach your visiting card)

Please feel free to communicate on the address given below at any point of time during the summer internship

Dr. Sanjay Srivastava

Head & Director General Amity Business School, Amity University Uttar Pradesh, Sector-125, P. Box No. 503, Noida-201303, UP, India Fax: 0120-2431877 / 243 2650 E-mail:dg@abs.amity.edu

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Appendix E. Format for Faculty Guide Evaluation

Amity Business School Summer Internship 2012

Faculty Guide Evaluation Marking Sheet

Student Name Enrolment No. Programme : .. : . : .. Roll No.:. Year : .

Summer Internship Report Title: . Part A: Continuous Evaluation (15 Marks) Synopsis Weekly Progress Report Total marks obtained in part A : .... / 5 Marks : ..../10 Marks = . /15 Marks

Part B: Project Report Evaluation by faculty guide (20 Marks) The project report evaluation by faculty guide has three parameters of the work which are differently weighted as follows Area One Area Two Area Three : : : Task definition and Methodology Literature Review and Conceptual Framework - . /6 Marks - . /7 Marks /7 Marks

Data Collection, Analysis, Findings and Conclusions

Total marks obtained in part B = . /20 Marks Part C: Feedback from Industry (10 Marks) Evaluation of Industry Feedback by faculty guide on project dairy = . / 10 Marks
Total marks obtained in evaluation by faculty guide = Part A + Part B + Part C = . / 45 Marks

Date : Name and Signature of CRC Facilitator Name and Signature of Faculty Guide

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Area One : Task Definition and Methodology 6 Marks

Subject valid and relevant; Clear statement of the research problem / question and associated objectives with a comprehensive and persuasive rationale; Appropriate selection of, justification for, the methodology adopted, indicating a full understanding of its values and limitation. Subject valid and relevant; Clear statement of the research problem / question and associated objectives with an rationale; Appropriate selection of, justification for, the methodology adopted, indicating a understanding of its values and limitation. Subject valid and relevant; Statement of the research problem/question reasonably clear, but some shortcomings in clarity of purpose and associated objectives; Rationale included, but somewhat lacking in clarity and relevance: Appropriate selection of, and some justification for, the methodology adopted, with evidence of an understanding of its value and limitations. Subject has some validity and relevance; Unclear statement of the research problem/question, and associated objectives; Rationale present but of marginal relevance; Poor selection of, and justification for, the methodology adopted, with no clear evidence of an understanding of its value and limitations. Subject is largely invalid with little or no relevance; No identifiable statement of the research problem/question, and associated objectives; No rationale, or one which is inappropriate/irrelevant; No clear application of any distinct and appropriate methodology, with no evidence of any real understanding of the methodological foundation of the work. Mark between 5 and 6

appropriate

Mark between 4 and 4.9

sound

Mark between 3 and 3.9

Mark between 2 and 2.9

Mark between 0 and 1.9

Marks Proposed ../6

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Area 2 : Literature Review and Conceptual Framework 7 Marks

Evidence of a comprehensive knowledge and full critical review of the literature relevant to the study; Development of a coherent and fully justified conceptual framework to underpin the research undertaken. Mark between 6 and 7

Evidence of a sound knowledge and critical review of the of the literature relevant to the study; Development of a clear, appropriate and justified conceptual framework to base the research upon.

Mark between 5 and 5.9

Evidence of a satisfactory knowledge and limited critical review of the relevant literature, but with obvious gaps and omissions; Development of an appropriate conceptual framework, but which is not clearly stated and /or complete and justified.

Mark between 3 and 4.9

Evidence of only a limited knowledge of the literature, with little or no critical comment; Some evidence of an attempt to develop a conceptual framework, but which is characterised by confused thinking, gaps and omissions, and not justified.

Mark between 2 and 2.9

No convincing evidence of an understanding of an understanding of the literature, with a very limited selection of relevant sources and no critical comment; No development of an appropriate conceptual framework for the research.

Mark between 0 and 1.9

Marks Proposed ../7

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Area 3 : Data Collection, Analysis, Findings and Conclusions 7 Marks

Entirely appropriate selection and implementation of data collection methods which is fully justified and recognises the limitations of the methods adopted; Clear and extensive evidence of a high level of analysis using appropriate techniques; Clear presentation of fully justified findings and logical conclusions, based upon the research evidence, which demonstrate the ability to critically evaluate the research results. Appropriate selection and implementation of data collection methods which is justified and provides evidence of a recognition of the main limitations of the methods adopted; Clear evidence of a high level of analysis using appropriate techniques; Clear presentation of justified findings and logical conclusions, predominantly based on research evidence, which contains evidence of the ability to critically evaluate the research results. Mainly appropriate selection and implementation of data collection methods with evidence of justification and some recognition of the limitations of the methods adopted; Evidence of a satisfactory level of analysis using appropriate techniques; Clear presentation of findings and conclusions, related to the research evidence, with reasonable evidence of appropriate justification for, critical comment on, and logical development in these areas. Generally an inappropriate selection and implementation of data collection methods, with little evidence of an appreciation of the limitations of the methods adopted; Evidence of appropriate analysis, but which is limited and/ or logically inconsistent; Presentation of findings and conclusions which are not entirely based on the research evidence, and which may be unsupported by either the evidence or logical reasoning, or both; Little or no evidence of the ability to critically evaluate the work undertaken. An inappropriate selection and implementation (or absence) of data collection methods, with no evidence of an appreciation of the use of such methods; Little or no evidence of appropriate analysis and/or extensive logical inconsistency; Presentation of some findings and conclusions, but which are inaccurate, incomplete, and /or illogical. Boards Further Comments (if any) Marks Proposed ../7 Mark between 2 and 2.9 Mark between 6 and 7

Mark between 5 and 5.9

Mark between 3 and 4.9

Mark between 0 and 1.9

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Appendix F. Format for Corporate Resource Centre Evaluation

Amity Business School

Summer Internship 2012

Corporate Resource Centre Evaluation Sheet

Student Name Enrolment No. Programme : . : : Roll No. Year : : ..

Summer Internship Report Title:

Part A: Continuous Evaluation (10 Marks) 1: Information in Synopsis / Registration Is the information given by student in synopsis authentic and validated: Yes / No. (5 Marks) Timely registration by the student on Amizone: Total marks obtained in Part 1 = .. / 10 2: PPO Did the student get PPO in the company where he/she is working : Total marks obtained in Part 2 = .. / 5 Yes / No (5 Marks) Yes / No. (5 Marks)

Part B: Feedback from Industry Guide

(10 Marks)

Continuous evaluation by CRC on feedback during GLS = /10 Marks

Continuous Evaluation by Corporate Resource Centre Part A +Part B = .. / (25 Marks)

Date :

Name and Signature of CRC Facilitator

**Note: the above components will be evaluated only, if the industry guide evaluation form is received by the CRC department on time.

Appendix G. Format for Pre Submission Viva Voce Board Evaluation

Amity Business School Pre Submission Viva Voce Recommendation Sheet

Student Name : Enrolment No. : Roll No. : Programme Year : . Viva time : Started - .hrs. Finished - hrs. Viva date : .. Title: 1 General Comments by board If any Introduction Review of Literature Methods / Approach Results/ Outcomes Discussion/ Summary/Conclusions Writing Quality Proposal by the Board Recommended for Submission : To be submitted after the proposed improvement(s) : Board Member 1: Board Member 2: 2 3 4 5 :

Proposed improvement(s) noted: Signature of the student: ..

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1 1 Introduction Failed to convey project in context of literature. No rationale. Purpose was unfocused and unclear.

2 Vaguely conveyed project in context of literature. Weak rationale. Purpose was poorly focused and not sufficiently clear.

3 Project moderately conveyed in context of literature. Moderately clear rationale. Purpose was somewhat focused and clear.

4 Conveyed project within context of literature. Moderately-strong rationale. Purpose was clear and focused.

5 Clearly conveyed project within context of literature. Strong rationale. Purpose was clear and focused

Score

Review of Literature

Failed to review literature relevant to the study. No synthesis, critique or rationale. Lacks description of research samples, methodologies, & findings.

Inadequate review of literature relevant to the study. Poorly organized. Weak rationale for choice of theoretical perspectives/ empirical studies. Insufficient description of research samples, methodologies, & findings.

Comprehensive review of literature relevant to the study. Moderately well organized. Some mention of the relatedness of scholarship. Moderately clear rationale for choice of theoretical perspectives/ empirical studies. Somewhat focused description of research samples, methodologies, & findings.

Review of the literature is fairly well organized, acknowledging the relatedness of the research and scholarship. The rationales for including/excluding various theoretical perspectives/empirical studies are apparent. Includes description of research samples and methodologies.

Comprehensive review of literature relevant to the study. Well organized, with nuanced critique regarding the relatedness of the research and scholarship reviewed. Includes specific criteria for inclusion/ exclusion of various theoretical perspectives/ empirical studies. Clearly describes research samples, methodologies, & findings.

Methods / Approach

Little or no description of (if applicable): subjects, design/approach, methods/procedures, and statistical analyses.

Inadequate description of (if applicable): subjects, design/approach, methods/procedures, and statistical analyses.

Moderate or excessive description of (if applicable): subjects, design/approach, methods/procedures, and statistical analyses.

Most detail included/slightly excessive detail in description of (if applicable): subjects, design/ approach, methods/procedures, and statistical analyses.

Appropriate detail in description of (if applicable): subjects, design/approach, methods/procedures, and statistical analyses.

Page 38 of 41 4 Results / Outcomes Absence of pertinent results. Table/figures are absent or inappropriate, not labelled, and no legend. Few pertinent results. Table/figures are inappropriate or incomplete, poorly labelled, and inadequate legend. Some pertinent results not reported; results presented in clear and concise manner. Table/figures generally labelled appropriately and included legend. Discussion is too brief/excessive, needs to be more concise of major findings /outcomes. Several inaccuracies and omissions. Conclusions/summary generally based on findings/outcomes. Most pertinent results reported and in fairly clear and concise manner. Table/figures labelled appropriately and included legend. All pertinent results reported and in clear and concise manner. Table/figures are labelled appropriately and included legend.

Discussion/ Summary/ Conclusions

Little or no discussion of project findings/outcomes. Displayed poor grasp of understanding. Conclusion/summary not supported by findings/outcomes.

Major topics or concepts inaccurately described. Considerable relevant discussion missing. Conclusions/summary not entirely supported by findings/outcomes.

Discussion sufficient and with few errors, though not particularly engaging or thoughtprovoking. Greater foundation needed from past work in area. Conclusions/summary based on outcomes and appropriate, but included no recommendations.

Brief and concise discussion of major findings/outcomes. Was superior, accurate, engaging, and thoughtprovoking. Conclusions/summaries and recommendations appropriate and clearly based on outcomes.

Writing Quality

The dissertation lacks clarity and precision. Sentences are poorly constructed and confusing. Word choice, grammar, punctuation, and spelling reflects poor grasp of basic writing conventions. Narrative absent. Incorrect use of APA.

The dissertation is unclear throughout. Frequent errors in word choice, grammar, punctuation, and spelling. The narrative discussion lacks focus and coherence. Frequent errors in use of APA conventions.

The dissertation is moderately clear. Several errors in word choice, grammar, punctuation, and spelling. The narrative lacks focus. Uneven application of edition APA conventions.

The dissertation is written with clarity and precision. Writing is understandable. Word choice, grammar, punctuation, and spelling are adequate. The narrative is logical and coherent. Mostly correct use of edition APA.

The dissertation is written with great clarity and precision. Each sentence is understandable. Word choice, grammar, punctuation, and spelling are excellent. The narrative is logical and coherent. Correct use of APA.

Appendix H. Format for Final Viva Voce Board Evaluation

Amity Business School

Summer Internship 2012

Final Viva Voce Board Evaluation Marking Sheet

Student Name: .... . Roll No. :. Programme : .. . Year Date of Viva Voce: Viva time : Started - .hrs. Finished - hrs. Enrolment No. :

Project Report Title: .

Presentation and Communication 15 Marks

Relied little on notes, and expressed ideas fluently in own words; Genuinely interested and enthusiastic; Exceptional voice mannerisms, body language, and communication skills; Exceptional quality of slides/presentation materials and greatly enhanced presentation/performance after pre submission viva-voce. Relied little on notes; Displayed interest and enthusiasm; Good voice mannerisms, body language, and communication skills Good quality of slides/presentation materials and Enhanced presentation/performance after pre submission viva-voce. Read Small parts of material; Displayed interest and enthusiasm; Occasionally struggled to find words generally appropriate voice mannerisms, body language, and communication skills; Moderate quality of slides/presentation materials and little enhanced presentation/performance after pre submission viva-voce. Relied extensively on notes; Presenter unenthused, and monotonous; Sometimes inappropriate voice mannerisms, body language, and communication skills and poor Enhanced presentation/performance after pre submission viva-voce. Presenter unsettled, uninterested, and unenthused; Presentation was read; Inappropriate voice mannerisms, body language, and poor communication skills; Poor quality of slides/presentation materials and did not enhance presentation/ performance after pre submission viva-voce Boards Further Comments (if any) Mark between 0 and 2.9 Mark between 3 and 5.9 Mark between 6 and 8.9 Mark between 9 and 11.9 Mark between 12 and 15

Marks Proposed ../15

Board Member 1: Board Member

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Appendix I: Format for Registering Student Grievance

To The Head & Additional Director General Amity Business School I wish to register a grievance for Summer Internship - 2012.

The reason of my grievance is: (The student should set out clearly the nature and extent of the problem and include any relevant details)

I have taken the following informal steps to resolve the problem or grievance before invoking the formal grievance procedure:

I believe that my grievance could be resolved in the following way:

Undertaking: I hereby certify that statements made in my Grievance and the data enclosed are true and complete to the best of my belief and knowledge. If at any time any part of the Grievance or the data is found to be false, I will be liable for any disciplinary action that the institute may deem fit. Signed Date

Name: Programme:. Enrolment No:.......... Roll No: Name of the Faculty Guide: Name of the CRC Facilitator:

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Important Dates
Last date of online registration on Amizone Last date of Submission of Synopsis in duplicate (one to faculty guide and one in CRC) Weekly Progress Reports Project Diary Submission of Continuous evaluation marks by faculty guide (synopsis, Part A, 5 Marks) Submission of Continuous evaluation marks by CRC (Part A 1, 10 Marks) Submission of Continuous evaluation marks by faculty guide ( Part A, WPR, 10 Marks) Registration of SI draft reports in examination deptt. Last dates to receive the Industry Guide Feedback Submission of Continuous evaluation marks by CRC (Part A 2, 5 Marks) Submission of Evaluation of Industry Feedback by faculty guide on project dairy (Part C, 10 Marks) Pre submission Viva Voce Submission of Project Report Evaluation Marks by faculty guides (Part B, 20 Marks) Registration of SI final reports in examination department Final Viva Voce Global Leadership Summit Submission of evaluation on Industry Feedback during GLS by CRC May 7, 2012 May 14, 2012 Every Monday Every Monday May 16, 2012 May 28, 2012 July 11, 2012 July 12, 2012 July 16, 2012 July 16, 2012

July 16, 2012 July 19, 2012 July 23, 2012 July 24, 2012 July 26, 2012 September 15, 2012 September 24, 2012