Scenario 1: A young medical oncologist has started his practice. He has a shown positive attitude towards the Abraxane.

But he is a little hesitant about using it mainly because of the price premium on Abraxane. He communicates to the PS that most of his patients are from poor economic background which make it difficult for them to afford Abraxane. He has requested for patients assistance more than what sales team can provide. How should the team tackle such a problem?

Scenario 2: A senior oncologist is a good prescriber for Biomab in the approved indication (LASCCHN). On persuasion from our field team, he has started Biomab in 5 patients for NSCLC. But he is not happy with the results that he got with Biomab in this indication. 3 of the 5 patients showed disease progression and 2 showed up with severe rashes. The doctor is very angry with the field team and accuses them of giving wrong information regarding the product. He has threatened to stop prescribing Biomab altogether. How can team convince back the doctor?

Scenario 3: A young upcoming oncologist is convinced about both our products- Biomab and Abraxane. But he currently has a low prescribing potential especially to the indication we are promoting. How can he be engaged in more activities by which he can become potential prescribers for our brand?