Wal Mart

Sold cheap, passed on the profits to customers Pricing strategy offered competitive advantage and helped gain customers loyalty Instituted rewards Employees held in high esteem, given foremost importance
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Came into limelight by offering

Purchase decision dictated by operating cost and need to value a dollar Implemented word of mouth publicity as integral part of marketing strategy Initiated parking lot parties to connect with the customer fraternity Execution of pricing strategy in sync with vision and values of the 5/14/12 company

Initiated profit sharing programs Effective inventory control ,automated distribution centers Fun filled work culture/ introduced fun at work Pioneer in IT, logistics and product tracking system (tech savvy)
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Walton used to refer to his employees as ASSOCIATES which shows his solidarity and kinship He initiated profit sharing scheme for all employees and allowed employees to purchase Wal Mart stocks at discounts. Wal Mart company is known for sharing its sales information with its suppliers After 1991 Wal Mart focused on 5/14/12 expanding into foreign markets.

Critics have also blamed Wal Mart for introducing long working hours without overtime pay, gender discrimination He has been subjected to law suits on a large scale Also faced protests from small time residents who see Wal Mart as a threat to small local retailers.

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