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  • Oberoi and Itc Welcom Hiteshwar GRP No.12

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    DяHiteshwar Jindal
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    This document discusses and compares two major hotel brands in India: ITC Hotels and Oberoi Hotels. It provides brief histories and profiles of each brand, including the number of hotels, destinations, and brands they operate. It then introduces the Customer-Based Brand Equity (CBBE) model and applies it to analyze the two brands in terms of their identity, meaning, response, and resonance. Finally, it presents the brand identity prism frameworks for Oberoi Group and ITC Welcome hotels to highlight their distinguishing characteristics.

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    Oberoi and Itc Welcom Hiteshwar Grp No.12

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    This document discusses and compares two major hotel brands in India: ITC Hotels and Oberoi Hotels. It provides brief histories and profiles of each brand, including the number of hotels, destinations, and brands they operate. It then introduces the Customer-Based Brand Equity (CBBE) model and applies it to analyze the two brands in terms of their identity, meaning, response, and resonance. Finally, it presents the brand identity prism frameworks for Oberoi Group and ITC Welcome hotels to highlight their distinguishing characteristics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    181 views9 pages

    Oberoi and Itc Welcom Hiteshwar GRP No.12

    Uploaded by

    DяHiteshwar Jindal
    This document discusses and compares two major hotel brands in India: ITC Hotels and Oberoi Hotels. It provides brief histories and profiles of each brand, including the number of hotels, destinations, and brands they operate. It then introduces the Customer-Based Brand Equity (CBBE) model and applies it to analyze the two brands in terms of their identity, meaning, response, and resonance. Finally, it presents the brand identity prism frameworks for Oberoi Group and ITC Welcome hotels to highlight their distinguishing characteristics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    &

    Made By: Hiteshwar Jindal Megha Gupta Salman Ali Utkarsh Verma Rachit Jain (hiteshwar.jindal@gmail.com) (meghagupta.mcm@gmail.com) (salmanali@live.in) (uverma1@ymail.com) (rachit_ais@yahoo.com) 9999258672 9810238510 8860150750 9540009222 9911911118

    ITC Hotels
    Entered hotel business on October 18, 1975 100 hotels across 75 destinations 4 Brands of Hotels
    ITC Luxury Hotels Welcome Hotel/Sheraton Fortune Hotels Welcome Heritage Hotels

    Oberoi Hotels
    Found In 1934 30 Hotels 3 hotels in Top 10 Hotels in the world Two Brands:
    Oberoi Hotels & Resorts Trident Hotels
    3

    CBBE Model
    4. Relationships
    (What about you & me?) Resonance

    3.Response
    (What about you?) Judgments

    Feelings

    2. Meaning
    (What are you?) Performance Imagery

    1. Identity
    (Who are you?)

    Salience

    CBBE Model
    Loyal Guests Loyal Guests Resonance Amongst World Leaders Judgments Domestic leader Perfection, Finesse Performance Environment friendly Luxury Hotels Salience Imagery Feelings

    OBEROI ITC Welcome

    Elegance, WOW Trust, Belongingness Corporates Families, Vacations

    Luxury Hotels

    Brand identity prism

    Brand identity prism Oberoi Group


    Unique, Finest

    Sophisticated & Superlative

    Consistent, Committed

    Providing Top Quality Service

    Progressive

    Trend Setter 7

    Brand identity prism ITC Welcome


    Reliable

    Simplistic

    Personal

    Traditional

    Trust

    Confident 8

    Thank you

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