SUMMER INTERNSHIP PROGRAM - Initial Information Report

Name: Avinash Singh Enrollment No: 11BSP0209 Mobile No.: (+91) 9883005383 E-mail Id: avinash.krsingh@hotmail.com _____________________________________________________________________________________ I. Project Details: Competitor analysis of HCL me laptop with respect to other brand Area of the project: 1. 2. 3. 4. 5. Market Research Competitors analysis Market positioning Ways of tapping the untapped market Customer satisfaction survey

II. Organizational Details: Name of the Organization: HCL info system Address of the Organization: 407 , verma center, boring road crossing , patna 800001 Telephone Numbers: E-mail: info@thehindu.co.in Main activity of the Organization: sales and distribution Name & Designation of Head of the Organization: Mr. Manish Raj Regional Sales Manager Work Timings: 10am 5 pm (six days a week from Monday to Saturday, Sunday being a holiday) Amount of Stipend Expected per month: nil

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III. Company Guide: Name: Mr. Ashish Kumar Designation: Territory Manager Telephone Numbers: -9934 36 2110, 9334 40 2521 E-mail: ashish.km@hcl.com IV. Project Implementation and Schedule: Schedule 8 weeks Activity done as by till date :

Week Week 1 (10 April to 14 April ) Week 2 ( 16 April to 21 April ) Week 3rd (23th April to 28th April ) Week 4 (30 April to 5 May ) Week 5th (7th May to 12th May ) Week 6th (14th may to Till Now )
th th th nd th th st th th

Activity Market analysis of Patna market Product knowledge and product New product launch (hcl laptop cleaner) and setting knop at road Customer interaction at multi store outlet Customer interaction at multi store outlet Questioner filling by retailer as well as customers

Faculty Guide Name:

S.N.MUKHERJEE

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