Knowledgeable marketing professional with ten years of agency and client-side experience driving

key business objeotives for blue-ohip oonsumer paokaged goods and tnanoial servioes oompanies,
and nearly 20 colleges/universities. Proven ability to work successfully with internal and external
partners and key stakeholders. Key areas of experienoe inolude: relationship management,
sponsorship strategy and aotivation, brand management, experiential/event marketing, retail
marketing, promotional marketing, sponsorship valuation, oontraot renewal/negotiation, budget
management, and trademark lioensing.
Allstate Insurance Company, Marketing Manager (3.11 - 10.11)
Managed highly-visible oollege football sponsorship portfolio that inoluded 71 sohools, 21 bowl
games, Allstate 3ugar Bowl & Allstate BC3 National Championship, 3LC & Big 1en Conferenoes,
and the Amerioan lootball Coaohes Assooiation
3pearheaded planning and exeoution of multi-faoeted sponsorship marketing program leveraging
sponsorship assets through the following elements of the marketing mix: Advertising, Media, Looal
3ales Aotivation, Lvent Marketing, Promotion, lnternal 3ales lnoentive, and Publio Relations
3upported development and implementation of integrated marketing oommunioations strategies/
plans, with emphasis on media suoh as 1v, print, radio, online, sooial, and 00 advertising vehioles
laoilitated development of oreative that effeotively leveraged purohased media and desired messaging
Assisted in managing Allstate's produotion prooess inoluding management of produotion budget
Cultivated partnership relationships with sports/entertainment properties and agenoy aooount
exeoutives, planners, and media buyers
Measured and analyzed sponsorship programs
Managed multimillion dollar sponsorship leveraging budget
GMR Marketing | MillerCoors, Account Supervisor (12.06 - 3.11)
Promoted from Account Manager to Account Supervisor (9.09)
Led allianoe aotivation planning and exeoution for premium light brands (Miller Lite & Coors Light)
worked olosely with MillerCoors Brand, Retail Marketing, and 3ports & Lntertainment teams and
managed work connected to trimester programs involving sports and entertainment or event tie-ins
Urove agenoy oollaboration with other olient partners (promotional, retail, media, publio relations) to
ensure 360-degree activation
Ueveloped, planned, and exeouted national brand-led programs/events (e.g., Miller Lite 3uper Party)
3upported 0MR & MillerCoors teld marketing teams with management of all sports and entertainment
alliance activation to ensure implementation of national brand-driven directives
Developed alliance activation guides and drove long-term thinking on activation best practice sharing
to help 0MR & MillerCoors teld marketing teams aohieve key business objeotives
Managed alliance team approvals of creative elements featuring the use of alliance logos and marks
Provided strategio thinking, insights, and researoh on various properties to support formulation of
alliance strategies
Conduoted oompetitive analysis to provide olient insights into oompetition's strategy and to identify
opportunity areas
3upported MillerCoors 3ports & Lntertainment group in the sponsorship evaluation, negotiation, and
contract stewardship process
Cultivated relationships with partners and key stakeholders inoluding MillerCoors, distributors,
agenoies, allianoes, and vendors
Collegiate Licensing Company (CLC), University Services Representative (6.02 - 12.06)
Promoted from University Services Coordinator to University Services Representative (6.04)
Developed programs designed to generate incremental revenue to support scholarships and
other on-campus programs
Developed and executed branding and marketing strategies for collegiate properties designed to
market to target audiences
Leveraged sohools into retail and promotional marketing programs to inorease brand exposure and
generate incremental revenue
elped sohools in major markets (Boston, Miami, New ork, Philadelphia) oompete for retail
shelf-space and brand exposure
EXPERIENCE
PROFESSIONAL
SUMMARY
Aaron D. Robinson 606 SW Irvinedale Drive | Ankeny, IA 50023 | 404.401.2093 | arobinson21@yahoo.com
Provided trademark enforcement services to maintain the integrity of collegiate brands and
protect them from infringement
1raoked information on merohandise sales and analyzed royalty and fashion trends to identify
opportunity areas
Worked with schools to establish and achieve annual program objectives typically focused on
proteoting, promoting, and protting from the use of their trademarks
Uelivered presentations on various lioensing and marketing topios to university oftoials, lioensees,
and industry professionals
Cultivated relationships with university olients and looal lioensees and retailers
Developed and implemented strategies to maximize hot market opportunities such as postseason
appearanoes, national ohampionships, and new brand identity launohes
laoilitated the renewal of agenoy agreements
National Collegiate Athletic Association (NCAA), Governance (6.01 - 6.02)
Assisted 0overnanoe staff in supporting the NCAA governanoe struoture oonsisting of multiple
oommittees oomprised of representatives from various NCAA member institutions
Assisted with preparation and follow-up for meetings inoluding the presidential groups and
Management Counoils
1raoked the progress of Assooiation-wide issues and polioies through eaoh division's
governance structure
Urafted minutes for the Uivision l Management Counoil Administrative Committee
Coordinated the Uivision ll Convention eduoational workshops
Coordinated the quarterly newsletter for the Uivision lll membership
Planned and administered the 2002 NCAA Conferenoe lntern 3eminar & Leadership Conferenoe
Ohio University Orientation Programs, Graduate Assistant (9.99 - 7.00)
Reoruited, seleoted, trained, and managed the new student orientation staff
Assisted with the development and management of the 2000 orientation program
Cleveland Browns Organization, Marketing/Gameday Intern (8.99 - 12.99)
Assisted with the exeoution of sponsor promotions and oultivated sponsor-olient relationships
Assisted with gameday operations aotivities inoluding teld wall banner displays, giveaway group
ooordination, entertainment exeoution, and in-game promotion oontestant seleotion
National Association of Collegiate Directors of Athletics (NACDA), Intern (6.99 - 9.99)
3upported projeots inoluding the 3ears Uireotors Cup, Kiokoff and Pigskin Classios,
and NACUA Convention
Iowa State University Department of Athletics, Volunteer Compliance Intern (1.99 - 5.99)
Uooumented player-ooaoh oontaot hours and verited student-athlete eligibility
lewa 5tate Unlverslty beartment ef Athletlcs, 1lcket Ufce (11.98 - 3.99)
3old tiokets for athletio events and served as initial oontaot for oustomer servioe
Iowa State University Orientation Programs, Student Advisor (9.97 - 7.98)
Reoruited, seleoted, trained, and managed an orientation staff of 25 student ambassadors
Assisted with development and management of the 1998 orientation program

Iowa State University Department of Residence Life, Resident Assistant (8.96 - 5.98)
lmplemented aoademio initiatives to aid student suooess and developed programming and
aotivities to meet residents' needs
Conduoted weekly hall oabinet meetings and responded to emergenoy situations
Ohio University
Masters of Business Administration (11.01)
Masters of 3ports Administration & laoility Management (11.01)
Iowa State University
Baohelors of 3oienoe in Lxeroise & 3ports 3oienoe (8.99)
EDUCATION