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    Expanding The Reach of CU and Strengthening Its Mission: Insights

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    sumsumcheng
    The document discusses expanding the reach and mission of CU (Consumer Union). It outlines CU's mission to provide an impartial, safe marketplace for consumers and empower them through education. It discusses CU's strategies of unbiased testing without advertising and focus on education, especially for youth and underserved groups. The document also notes challenges like new entrants and substitutes, as well as recommendations to focus testing on boosting quality and efficiency, identify consumers' needs through surveys, provide up-to-date information online, and reach a more diverse audience.

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    Expanding The Reach of CU and Strengthening Its Mission: Insights

    Uploaded by

    sumsumcheng
    6 views8 pages
    The document discusses expanding the reach and mission of CU (Consumer Union). It outlines CU's mission to provide an impartial, safe marketplace for consumers and empower them through education. It discusses CU's strategies of unbiased testing without advertising and focus on education, especially for youth and underserved groups. The document also notes challenges like new entrants and substitutes, as well as recommendations to focus testing on boosting quality and efficiency, identify consumers' needs through surveys, provide up-to-date information online, and reach a more diverse audience.

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    120131 Consumer Union

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    The document discusses expanding the reach and mission of CU (Consumer Union). It outlines CU's mission to provide an impartial, safe marketplace for consumers and empower them through education. It discusses CU's strategies of unbiased testing without advertising and focus on education, especially for youth and underserved groups. The document also notes challenges like new entrants and substitutes, as well as recommendations to focus testing on boosting quality and efficiency, identify consumers' needs through surveys, provide up-to-date information online, and reach a more diverse audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    6 views8 pages

    Expanding The Reach of CU and Strengthening Its Mission: Insights

    Uploaded by

    sumsumcheng
    The document discusses expanding the reach and mission of CU (Consumer Union). It outlines CU's mission to provide an impartial, safe marketplace for consumers and empower them through education. It discusses CU's strategies of unbiased testing without advertising and focus on education, especially for youth and underserved groups. The document also notes challenges like new entrants and substitutes, as well as recommendations to focus testing on boosting quality and efficiency, identify consumers' needs through surveys, provide up-to-date information online, and reach a more diverse audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    Click to edit Master subtitle style

    Expanding the reach of CU and strengthening its mission: Insights

    5/17/12

    Agenda

    Mission

    Strategies Activity

    set

    Challenges Recommendations

    5/17/12

    Mission

    To work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves To properly inform the public To maintain its independence and impartiality No outside advertising and no free samples

    5/17/12

    Strategies

    No ad policy; to carry out highly objective & sophisticated tests and provide reliable & bias-less sources for consumers Keen on consumer education; emphasis on youth & undeserved consumers

    5/17/12

    Activity System of CU

    Testing products for results

    5/17/12

    How the arrival of Internet affects the Five Forces?


    5 FORCES Threat of New Entrants Threat of Substitutes The Power of Suppliers The Power of Buyers Rivalry among Existing Competitors BEFORE LOW NO LOW LOW NO AFTER HIGH HIGH HIGH HIGH HIGH
    5/17/12

    Challenges

    Recommendatio ns
    on specific testing segments to boost quality & efficiency consumers needs & wants (e.g. surveys, polls) the information on website by5/17/12 higher

    New entrants, substitutes & competitors consumers

    Focus

    Retain

    Identify Provide

    most up-todate information a larger diversity of people (cultures, age, etc.)

    Reach

    Simplify

    Consultants: Ellis Kim Filomena Tucci Man Sum Cheng Master subtitle style Naman Kathuria Nutsa Buachidze Paloma Cruz

    Click to edit

    5/17/12

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