PROJECT REVIEW ON RELIANCE FRESH LIMITED (SALES MANAGEMENT)

SUBMITTED TO: DR.ABHILASHA MAM SUBMITTED BY: YOUNIS ZAHID YASH SHARMA JYOTI BHARADWAJ ROHAN MANISH RAJPUT

Project review of sales management

(Reliance fresh =apka fresh apke padosh me) COMPANY NAME RELIANCE FRESH LIMITED,MILLINNIUM PLAZA GOVIND PURI GWALIOR ,PINCODE:474011

Products of the companyThe company offers fresh fruits and vegetables, staples, groceries, fresh juice bars, FMCG products and dairy products and non-vegetarian items. Reliance Fresh directly buys stock from the farmers to cut down on the wastage.

RELIANCE RETAIL VISION AND MISSION

VISION To be the most admired and successful organized Retail company in India that materially enhances the quality of life of every Indian MISSION Leapfrog the way an Indian consumer shops
Objectives-

Main Objective:

To evaluate customer satisfaction at value format store (Reliance Fresh) Secondary Objective: To get a sense of how well the company is serving customers. To identify problem areas To quickly reveal customer service problems that needs to be addressed To find potential opportunities for serving the clients that may be missing To monitor specific activities in the stores and to see if compliance to standard operating practices is being adhered to. To utilize customer feedback and provide the company with the tools that is Customized to measure and meet the specific customer perceptions and need

Sales processThe vegetables are collected in villages from farmers directly. They are submitted to Collection Centres (CC) like govindpuri , morar , jayendraganj etc. Payment and quality checks are done in collection centres.

From Collection centres they are transferred to Distribution Centres via Reliance own logistical units. If the capacity is not fulfilled by the collection centre then National sourcing is used. This leads us to the next and final step in the process, i.e. the local Reliance Fresh stores. The order for new vegetables has to be placed one day before. Till evening the stock is in distribution centers . At night it is transshipped to the local store. So there is a delay of one day from farm to the stores. Daily rates are monitored. The farmers are paid less than the prevailing rates in mandi. If the requirement is not met through farmers then the additional goods are brought directly from mandi at a 3-4% cheaper rate from the usual mandi rate.