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Advances in Services Marketing and Management, 4, 2-35.

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commitment and trust as a strategy for the smaller Hong Kong corporate banking sector.
The International Journal of Bank Marketing, 21(6,7), 347-358.
- Anonymous. (2000). Relationship Marketing of services: Analysis of service quality and
service encounters through relational norms A dyadic approach between bank account
manager and SMEs. (Dauphine marketing strategy prospective, 1-17, (www.dauphine.fr).

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