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Walgreens Pharmacy
Walgreens Pharmacy
COMPANY OVERVIEW
Walgreens is the largest drugstore chain in the United States of America. The company operates in 8,210 locations across all 50 states Headquarters Deerfield, Illinois, U.S. Its a Public limited company listed in NYSE. Alan McNally(Chairman) Gregory Wasson (President & CEO) The number of employees are 247,000 Revenue : US$ 72.184 billion (FY 2011) Operating income :US$ 4.365 billion (FY 2011) Net income: US$ 2.714 billion (FY 2011) Total assets : US$ 27.454 billion (FY 2011) Total equity : US$ 14.847 billion (FY 2011) Website: walgreens.com
Target group
GEOGRAPHIC'S : CENTRAL MUMBAI AND PARTS OF SOUTH AND WESTERN MUMBAI DEMOGRAPHICS: 18-65 YRS, FEMALES, EARNING A COMBINED ANNUAL FAMILY INCOME OF RS.5,00,000 OR GREATER PSYCHOGRAPHICS: REPEAT BUYERS, HEALTH CONSCIOUS, CUSTOMERS WHO ARE EXCITED ABOUT ACCEPTING AND USING INNOVATIVE IDEAS AND PRODUCTS. BEHAVIORS: IMPULSIVE, POWERFUL AS THEY CAN FORM THE REFERRAL NETWORK
USPs
REFILLS: REFILLS WILL BE PROVIDED TO THE CUSTOMERS WHO RAN OUT OF THEIR EXISTING MEDICINES AT A LOWER PRICE THAN THE WHOLE BOTTLE. 24*7 DAY AND NIGHT DRUG STORE.
DIRECT TIE-UP WITH BIG PHARMACEUTICAL COMPANIES, HENCE NO WHOLESALERS N DISTRIBUTORS INVOLVED WHICH RESULT IN MEDICINES AT CHEAPEST RATE.
STANDARD MEMBERSHIP TO ALL CUSTOMERS: 5% DISCOUNT AND REWARD POINTS, FREE HOME DELIVERY PREMIER MEMBERSHIP FOR RS 1500 ANNUALLY: HEALTH INSURANCE UP TO 2 LAKHS FOR THE INDIVIDUAL PLUS BENEFITS OF STANDARD MSC. GOLD MEMBERSHIP FOR RS 5000 ANNUALLY: HEALTH INSURANCE AND FREE HEALTH CHECK UP ONCE IN A YEAR FOR 2 PLUS BENEFITS OF GOLD MSC. PHYSICIANS AVAILABLE AT DRUG STORE. NO CONSULTING CHARGES. RETURN OF UNSEALED MEDICINE IF EXPIRED. USE OUR MOBILE APPS TO REFILL YOUR MEDICATION BY A PRESCRIPTION BAR CODE SCAN. FREE BASEMENT PARKING.