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    Amal Mushtaq
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    This document contains the responses to an 11-question marketing research questionnaire about Coca-Cola. The respondent is male, between 25-35 years old, works as a worker, and earns between 20,000-30,000 Pakistani rupees per month. For all questions, the respondent selected "Strongly Agree" to statements about Coca-Cola's products, marketing campaigns, target markets, distribution network, and use of franchising in Pakistan.

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    This document contains the responses to an 11-question marketing research questionnaire about Coca-Cola. The respondent is male, between 25-35 years old, works as a worker, and earns between 20,000-30,000 Pakistani rupees per month. For all questions, the respondent selected "Strongly Agree" to statements about Coca-Cola's products, marketing campaigns, target markets, distribution network, and use of franchising in Pakistan.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    22 views2 pages

    Research Questionnaire

    Uploaded by

    Amal Mushtaq
    This document contains the responses to an 11-question marketing research questionnaire about Coca-Cola. The respondent is male, between 25-35 years old, works as a worker, and earns between 20,000-30,000 Pakistani rupees per month. For all questions, the respondent selected "Strongly Agree" to statements about Coca-Cola's products, marketing campaigns, target markets, distribution network, and use of franchising in Pakistan.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    RESEARCH QUESTIONNAIRE PERSONAL DETAILS Gender: Age Group: Occupation: Monthly Income: Male Below 25 Business Below 20,000

    30,000 - 50,000 Q No. 1: Coke is manufacturing 750 ml bottles in Pakistan. Strongly Agree Q No. 2: The mission of coke is To inspire the moments of optimism and happiness. Strongly Agree Q No. 3: Coke is mostly used promotional tools in Ramadan. Strongly Agree Q No. 4: Coke provides more variety of its products than its competitors. Strongly Agree Q No. 5 The quality and taste of Coke products is better than its competitors. Strongly Agree Agree Uncertain Disagree
    1 Marketing Research Questionnaire

    Female Between 25-35 Worker Between 35-45 Self-employed 20,000 - 30,000 Above 50,000 Above 45 Other_____

    Agree

    Uncertain Disagree

    Strongly Disagree

    Agree

    Uncertain Disagree

    Strongly Disagree

    Agree

    Uncertain Disagree

    Strongly Disagree

    Agree

    Uncertain Disagree

    Strongly Disagree

    Strongly Disagree

    Q No. 6: Coca cola provide with different promotional campaigns in super markets and stores. Strongly Agree Q No. 7: The coca cola is targeting youth segment of market. Strongly Agree Q No. 8: The competitors of coke always try to defeat it through price war. Strongly Agree Q No. 9: Coca Cola brand is more likely to influence the young generation. Strongly Agree Q No. 10: Coca Cola has strong distribution network in order to meet customer demand. Strongly Agree Q No. 11: Coca Cola has franchising in Pakistan. Strongly Agree Agree Uncertain Disagree Strongly Disagree Agree Uncertain Disagree Strongly Disagree Agree Uncertain Disagree Strongly Disagree Agree Uncertain Disagree Strongly Disagree Agree Uncertain Disagree Strongly Disagree Agree Uncertain Disagree Strongly Disagree

    2 Marketing Research Questionnaire

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