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    Rural MKTNG

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    reenadmello
    Rural marketing involves the flow of goods and services between urban and rural areas. It has emerged as important in India due to the large size of the rural market and its role in economic development and increasing farmers' incomes. Key factors that affect rural marketing include specialization of the market, urbanization, transportation and communication infrastructure, agricultural technology changes, and government and cooperative efforts. When developing marketing mixes for rural products, companies must consider product adaptation and innovation, pricing, promotion strategies, and distribution decisions. However, rural marketing also faces challenges like underdeveloped infrastructure and markets, low incomes, language barriers, and seasonal demand.

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    Rural MKTNG

    Uploaded by

    reenadmello
    51 views10 pages
    Rural marketing involves the flow of goods and services between urban and rural areas. It has emerged as important in India due to the large size of the rural market and its role in economic development and increasing farmers' incomes. Key factors that affect rural marketing include specialization of the market, urbanization, transportation and communication infrastructure, agricultural technology changes, and government and cooperative efforts. When developing marketing mixes for rural products, companies must consider product adaptation and innovation, pricing, promotion strategies, and distribution decisions. However, rural marketing also faces challenges like underdeveloped infrastructure and markets, low incomes, language barriers, and seasonal demand.

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    Rural Mktng

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    Rural marketing involves the flow of goods and services between urban and rural areas. It has emerged as important in India due to the large size of the rural market and its role in economic development and increasing farmers' incomes. Key factors that affect rural marketing include specialization of the market, urbanization, transportation and communication infrastructure, agricultural technology changes, and government and cooperative efforts. When developing marketing mixes for rural products, companies must consider product adaptation and innovation, pricing, promotion strategies, and distribution decisions. However, rural marketing also faces challenges like underdeveloped infrastructure and markets, low incomes, language barriers, and seasonal demand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    51 views10 pages

    Rural MKTNG

    Uploaded by

    reenadmello
    Rural marketing involves the flow of goods and services between urban and rural areas. It has emerged as important in India due to the large size of the rural market and its role in economic development and increasing farmers' incomes. Key factors that affect rural marketing include specialization of the market, urbanization, transportation and communication infrastructure, agricultural technology changes, and government and cooperative efforts. When developing marketing mixes for rural products, companies must consider product adaptation and innovation, pricing, promotion strategies, and distribution decisions. However, rural marketing also faces challenges like underdeveloped infrastructure and markets, low incomes, language barriers, and seasonal demand.

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    Rural marketing

    RURAL

    MARKETING

    MEANING EMERGENCE OF RURAL MARKETING IN INDIA IMPORTANCE FACTORS MARKETING MIX FOR RURAL MKTNG SEGMENTATION PROBLEMS

    Meaning
    Marketing It

    in Rural Area..

    is concerned with the flow of goods and services from urban to rural and vice versa

    Emergence of Rural Market in INDIA

    Importance of Rural Mktng ..


    1)

    Size of the MKT. 2) Helpful for food processing Industries. 3) Helpful in Economic Development 4) Increase in Farmers Income. 5) Optimum utilisation of Resources. 6) Employment. 7) Increases standard of Living. 8) Contribution to National Income. 9) Development of Villages.

    Factors Affecting Rural Marketing.


    1) Specialisation Of The Mkt 2) Urbanization. 3)development Of Transportation & Communication. 4)technological Change In Agriculture. 5) Co Operative Marketing & Govt Efforts.

    Marketing mix for the rural product:


    1)

    Product Decision A) Extension B) Adaptation C) Innovation 2) Pricing Decision 3) Promotion Decision 4) Distribution Decisions

    RURAL MARKETING SEGMENTATION

    Problems In Rural Marketing


    1)

    Underdeveloped People & Market 2) Lack Of Proper Physical Communication Facilities 3) Media For Rural Communication 4) Many Languages & Dialects. 5) Low Per Capita Income. 6) Logistic, Storage, Handling, Transport. 7) Product Positioning. 8) Low Level Of Literacy. 9) Seasonal Demand.

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