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    This document discusses store environment theories and definitions. It summarizes theories from Baker (2002) and J. Paul Peter and Herry C. Olson (2000) that define the store environment as the physical and social characteristics that influence consumer experiences and purchasing decisions. The document then provides a conceptual definition synthesizing these sources that describes store environment as designing and developing a comfortable purchasing environment according to a store's characteristics to create a good store atmosphere that leaves positive impressions on consumers.

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    This document discusses store environment theories and definitions. It summarizes theories from Baker (2002) and J. Paul Peter and Herry C. Olson (2000) that define the store environment as the physical and social characteristics that influence consumer experiences and purchasing decisions. The document then provides a conceptual definition synthesizing these sources that describes store environment as designing and developing a comfortable purchasing environment according to a store's characteristics to create a good store atmosphere that leaves positive impressions on consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    56 views7 pages

    Strore Environment 2 - 2

    Uploaded by

    ParydaNaiseSiregar
    This document discusses store environment theories and definitions. It summarizes theories from Baker (2002) and J. Paul Peter and Herry C. Olson (2000) that define the store environment as the physical and social characteristics that influence consumer experiences and purchasing decisions. The document then provides a conceptual definition synthesizing these sources that describes store environment as designing and developing a comfortable purchasing environment according to a store's characteristics to create a good store atmosphere that leaves positive impressions on consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    STORE ENVIRONMENT

    RISET PEMASARAN
    Anggota Kelompok :

    1. HENDRA SAPUTRA 2. AYU WULANDANI 3. PARYDA 4. PUTRINDA

    PENDIDIKAN TATA NIAGA NON REGULER 09

    UNIVERSITAS NEGERI JAKARTA 2012

    TEORI TEORI TENTANG STORE ENVIRONMENT


    Menurut Baker, 2002
    16 Mei 1963 The inportance of store environment in enhancing the shopping experiences of consumers has long been appreciated. One recent comprehensive study on the influence of store environment was conducted by baker et al (2002). Journal Of Shooping Center Research

    Menurut J. Paul Peter, Herry C. Olson 2000.

    Building Future Leaders

    The invironment refer to all the physical and social characteristics of a consumer external world including physical object (product and stores) special relationship (location of stores and product in stores) and social behaviorof the people (who to around and what they are doing. Journal Pengaruh Lingkungan Toko Dan Jumlah Pengunjung Toko Terhadap Jumlah Pembeli

    STORE ENVIRONMENT

    Definisi konseptual Sintesis


    16 Mei 1963

    Building Future Leaders

    Berdasarkan beberapa definisi diatas dapat disimpulkan bahwa lingkungan toko merupakan kegiatan merancang dan mendesain lingkungan pembelian yang nyaman sesuai dengan karakteristik toko tersebut yang akan menciptakan lingkungan toko yang baik serta menimbulkan kesan yang menarik dan menyenangkan bagi konsumen sehingga mempengaruhi keputusan pembelian mereka saat berada ditoko.

    IKIP JAKARTA

    STORE ENVIRONMENT

    Menggunakan teori ini sebagai landasan dalam menentukan dimensi dan indicator 1963 16 Mei
    J. Paul Peter, Herry C. Olson 2000.

    IKIP JAKARTA

    The invironment refer to all the physical and social characteristics of a consumer external world including physical object (product and stores) special relationship (location of stores and product in stores) and social behaviorof the people (who to around and what they are doing.

    Building Future Leaders

    DIMENSI ENVIRONMENT STORE 1. Lingkungan Sosial


    16 Mei 1963

    IKIP JAKARTA
    Indicator

    a. Pengetahuan dan perasaan konsumen tentang produk

    Building Future Leaders

    b. Pengetahuan dan perasaan konsumen tentang toko

    c. Prilaku konsumsi konsumen

    DIMENSI ENVIRONMENT STORE 2. Lingkungan Fisik Toko


    16 Mei 1963

    IKIP JAKARTA
    Indicator

    a. Lokasi Toko

    Building Future Leaders

    b. Layout toko

    c. Musik

    TERIMA KASIH 16 Mei 1963 ATAS PERHATIANNYA


    IKIP JAKARTA The End
    Building Future Leaders

    WASSALAM

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