DEPARTMENT OF BUSINESS MANAGEMENT DR. HARI SINGH GOUR CENTRAL UNIVERSITY SAGAR (M.P.

A PROJECT REPORT ON

HONDA

BBA IIND (HONS)

UNDER THE GUIDANCE OF

MISS MAYURI JAIN

SUBMITTED BY

LAXMI PRASAD YADAV

INTRODUCTION
The Honda story is the stofy of one man, Soichiro Honda, and his unparalled achievement of bringing motor cycles to the masses. Soichiro Honda was a dreamer. He dreamed of a better way of marking pistor rings, founded a small company.

REACHESH METHODOLOGY
Research methodlogy is a careful investigation or inquiry and especially for search for new fact in any branch of knowledge is called a reasearch methodlogy Primary Data Secondary Data
Newspaper Magazines Jouranals Books Various Publications

OBJECTIVE OF THE SEARCH

To analysze the customer satisfaction To Analyze the customer Preference To analyze after sales services of bikes To suggest various factors to improve sales.

SUGGESTION
Honda should introduce some more models having engine power Honda Should think fuel efficeincy in case of uppper segmen bikes. More service centers should be opened. The price should be economics

LIMITATIONS
The sample was collected using conivance sampling techniques. As such result may got give an exact representation of the population. Shortage to time is also reason for incomprehensiveness

CONCLUSION
Honda is considered to be most fuel efficient bike on Indian Roads. Service and spare part are available throughtout india in local markets also. While buying a motorcycle, economcy is the main consideratin in from of maintenance cost fuel efficency.