Case Study: A Critical Analysis on General Motors Corporations

In fulfillment of ENG 208 (English for Business) Prepared By Chimenem Azunwena chuku Aminu Ishaq And Long John Rhoda

Introduction
General Motors Corporation, also known as GM, is a multinational corporation headquartered in the United States that has been one of the world's most dominant automakers since 1931. It has a large global presence, has long held a large share of the worldwide automobile market

Identification of the problems

The company lost $8.6 billion in 2005 alone The company is even under investigation by the SEC for accounting sins The company is burdened by health costs of its workers Rising gasoline prices have reduced demand for highly profitable SUVs and trucks, upon which GM has increasingly relied

Reasons for GM Corporation Problems

Loss in market shares The company's marketing strategies (no new methods introduced) Public taste Change in marketplace

Proposed solutions and Evaluations to GM problems

GM should try to focus more on the home market. They should improve on their products development. The price of some product should be reviewed. The structure of the company should be more transparent. Develop stronger relationship with suppliers and partners.

Recommendations
In the short-term, General Motors should make a full assessment of its current partnerships, alliances, and supplier relationships The company should expect more loyalty from its suppliers and work to develop stronger, longer-lasting relationships from its business partners

Conclusion
We believe that if the leadership of General Motors is willing to learn from its mistakes, while retaining its enthusiasm it will be wellpositioned to reap new opportunities and open new markets in the Asian region and the world in general, which will allow it to build and defend its position as a global leader in the automotive industry in the future.