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    Multi Channel Retailing

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    Multi-channel retailing refers to selling retail goods over the internet, usually business-to-consumer transactions. Online retailing is classified into three categories: pure-play online retailers, click-and-brick retailers, and brick-and-click retailers. Some of the merits of online retailing include minimal investment, customer interaction, effective price discrimination, and global reach. However, some demertis are security issues, difficulties retaining customers, the inability to experience certain products physically, and limited internet access for some users.

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    Multi Channel Retailing

    Uploaded by

    Universityprojects
    9 views6 pages
    Multi-channel retailing refers to selling retail goods over the internet, usually business-to-consumer transactions. Online retailing is classified into three categories: pure-play online retailers, click-and-brick retailers, and brick-and-click retailers. Some of the merits of online retailing include minimal investment, customer interaction, effective price discrimination, and global reach. However, some demertis are security issues, difficulties retaining customers, the inability to experience certain products physically, and limited internet access for some users.

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    Multi-channel retailing refers to selling retail goods over the internet, usually business-to-consumer transactions. Online retailing is classified into three categories: pure-play online retailers, click-and-brick retailers, and brick-and-click retailers. Some of the merits of online retailing include minimal investment, customer interaction, effective price discrimination, and global reach. However, some demertis are security issues, difficulties retaining customers, the inability to experience certain products physically, and limited internet access for some users.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    9 views6 pages

    Multi Channel Retailing

    Uploaded by

    Universityprojects
    Multi-channel retailing refers to selling retail goods over the internet, usually business-to-consumer transactions. Online retailing is classified into three categories: pure-play online retailers, click-and-brick retailers, and brick-and-click retailers. Some of the merits of online retailing include minimal investment, customer interaction, effective price discrimination, and global reach. However, some demertis are security issues, difficulties retaining customers, the inability to experience certain products physically, and limited internet access for some users.

    Copyright:

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    MULTI CHANNEL RETAILING

    Click to edit Master subtitle style

    Moses Oniel David Reg # 0911152 BBA 4-A 5/25/12

    What is MCR ?

    Multi Channel Retailing refers to the selling of retail goods electronically over the Internet. usually refers to the business-toconsumer (B2C) transactions.

    E-tailing

    5/25/12

    CATAGORIES OF ONLINE RETAILING

    Online retailing is classified into three main categories: Click Click and Brick Brick and Mortar

    i. ii. iii.

    5/25/12

    EARLY ADOPTION

    1.

    When ? Where ? How ?

    1.

    1.

    5/25/12

    MERITS
    1. 2. 3. 4. 5. 6. 7. 8. 9.

    Minimal investment. Comfortable and easy to use. Customer interaction. Mass Media. Search option. User friendly. Effective price discrimination. Customized product placement. Global reach.
    5/25/12

    DEMERITS
    1. 2. 3. 4. 5. 6. 7. 8.

    Security issues. Customer retention. Unsuitable for certain product categories. Shopping is still a touch-feel-hear experience. Complicated medium. Navigation hiccups. Website design flaws. Limited access to the Internet.
    5/25/12

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