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  • The Power To Entice

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    Diksha Neha
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    1. The document discusses marketing strategies for beauty products, including fairness creams. 2. It analyzes customer segmentation based on age groups and their purchasing preferences. Younger consumers prefer shopping malls while older consumers spend more. 3. The document outlines the company's budget allocation, with largest portions going to materials, labor, and promotion. It also discusses the marketing mix of print media, radio, internet and point of purchase strategies.

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    1. The document discusses marketing strategies for beauty products, including fairness creams. 2. It analyzes customer segmentation based on age groups and their purchasing preferences. Younger consumers prefer shopping malls while older consumers spend more. 3. The document outlines the company's budget allocation, with largest portions going to materials, labor, and promotion. It also discusses the marketing mix of print media, radio, internet and point of purchase strategies.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    13 views21 pages

    The Power To Entice

    Uploaded by

    Diksha Neha
    1. The document discusses marketing strategies for beauty products, including fairness creams. 2. It analyzes customer segmentation based on age groups and their purchasing preferences. Younger consumers prefer shopping malls while older consumers spend more. 3. The document outlines the company's budget allocation, with largest portions going to materials, labor, and promotion. It also discusses the marketing mix of print media, radio, internet and point of purchase strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 21

    The power to entice

    VISION: To Be The Premium Company Of Providing Natural Herbal Products

    MISSION: To encompass the Cosmetic Market by Delivering Quality Products

    fairness 1 1 1 1 1

    sunlight moisturizing protection wrinkle 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

    pimple 1

    Cause Of Using Fairness Cream

    1 1

    80%

    1
    70%

    1 1 1

    1 1 1 1 1 1

    60% 50%

    1 1

    1 1 1

    40% 30% 20%

    1 1 1

    1 1 1 1 1 1 1 1 75%

    1 1 1 1 1 1 53%

    10% 0%

    %age

    1 44%

    1 22%

    1 22%

    Product category
    Higher category OLAY (Supreme) VLCC LOREAL REVLON Mild category (Nornal) HUL GARNIER 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 4 2 2 3 12 3 3 4 1 1 NIVEA HIMALAYA EMAMI FAIREVER

    1 1

    PRODUCT CATEGORY
    14

    12

    10

    0 1 2

    SUPREME
    3 4 5 6 7 8

    NORMAL
    9 10 11

    CONCLUSION: Usage Frequency Of Normal Category Product Is Much Higher Than Supreme Product

    RELATIONSHIP BETWEEN AGE GROUP & EXPENDITURE

    AGE GROUP MONTHLY EXPENDITURE


    AGE GROUP

    16-20

    21-25

    26-30

    30 above

    TOTAL

    <100
    M ONTHLY 16-20

    1
    21-25

    4
    26-30

    4
    30 above

    1
    TOTAL

    10

    <200 200 above


    <100 1

    12

    16

    EXPENDITURE

    4
    4 4

    2
    1

    3
    10

    <200

    TOTAL

    12

    20

    16

    35

    CONCLUSION: Women normally expense high amount in comparison to young girls. But major consumer are belonging to young age group.
    TOTAL 2 20 8 5 35

    200 above

    RELATIONSHIP BETWEEN AGE GROUP & PURCHASING PLACE


    AGE GROUP

    PURCHASE PLACE
    RETAILER SMALL OUTLETS SHOPPING MALLS TOTAL

    16-20

    21-25
    6 7

    26-30
    2 4

    30 above 3

    TOTAL
    11 11

    2 2

    9 22

    2 8 3

    13 35

    CONCLUSION: youngsters(female) prefer shopping malls for life style status & small outlets for economizing their monthly expenditure.

    ENDORSEMENT

    BUDGET ALLOCATION: (2 Cr.)

    FIXED LAND & BUILDING: MACHINARY: BRAND ENDORSEMENT: 25,00000/30,00000/10,00000/MATERIAL LABOUR MACHINARY R&D PROMOTION

    VARIABLE MATERIAL: LABOUR: R&D: OTHER EXPENSES: PROMOTION: DISTRIBUTION: 60,00000/30,00000/10,00000/10,00000/1500000/1000000/-

    DISTRIBUTION LAND & BUILDING

    BRAND ENDORSEMENT 0THER EXPENSES

    HIERARCHY OF NEED: (FAIRNESS CREAM)


    SELF ACTULIS ATION : CONFIDENCE

    SELF-ESTEEM COMPLEMENTS

    SOCIAL
    BEAUTY & COMPLEXION

    SAFETY:
    ANTI AGING PIMPLE & WRINKLE FREE

    PHYSIOLOGICAL
    CLEAN FACE

    Segmentation

    Categorization

    ELEGANCE

    EVERGLOW

    Moisturizing, Anti Wrinkle, Oil Free

    Fairness, Sunlight Protection, Anti Pimple

    16-20 years

    21-25 years

    26-30 years

    30 & above

    Normal category

    Premium category

    PRICING STRATEGY

    PRINT MEDIA

    RADIO
    POINT OF PURCHASE RECOMMENDATION

    INTERNET
    FREE SAMPLE

    PRINT MEDIA

    The power to entice

    DISTRIBUTION CHANNEL

    PRODUCER
    PHASE I

    AGENT(PARLOUR)
    PHASE II

    CONSUMER
    PHASE III

    DISTRIBUTION CHANNEL

    MANUFA CTURER

    SHOPPING MALL

    RETAILERS

    CONSUMER

    Let your skin do the talking

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