Annexure-I

Name: Vallari Gupta

Enrollment No: 11BSPHH011009

Mobile No: 0948321465-Hyderabad,09167227971-Mumbai E-mail Id: vallari.gupta5@gmail.com

SUMMER INTERNSHIP PROGRAM

Initial Information Report (IIR)

(To be submitted on or before 30th March, 2012)

I.

Project Details: Title of the project:Develop roadmap to increase contribution of CoC (Channels of Choice) sales in OoH Business through marketing initiatives. Area of the project: Marketing Objective of the project:To understand the vending machine business in OoH through CoC sales. Description of the project in brief: HUL is foraying their Ooh segment business into Health and Education.. For that they need to increase their CoC sales,particularly saturating all private hospitals and post graduate colleges for their vending machines installation.

II.

Organizational Details: Name of the Organization: Hindustan Unilever Limited Address of the Organization: B.D. Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099 Landmark: Opp. Bisleri Factory & Glenmark House Telephone Numbers: +91-22-39830000, Fax: +91-22-28249438 E-mail: lever.care@unilever.com Main activity of the Organization: Fast Moving Consumer Goods Name & Designation of Head of the Organization: Harish Manwani,Chairman, Nitin Paranjpe , CEO at HUL , Work Timings: 9 am -6 pm Amount of Stipend Expected: NIL

Facilities available to the student: All the new product launches are given out for free.

III. Company Guide: Name: Mr. Omkar Kore Designation: Marketing Manager Out Of Home Telephone Numbers: 07738228119 E-mail: Omkar.Kore@unilever.com

IV. Project Implementation and Schedule: Schedule:12th March 2012-2nd June 2012 Methodology: Working in teams and using HULs resources,both human and non-human to the fullest.Use of secondary research through periodicals,internet and HULs Database,Quesstionnaire and free samples response. Any other details: Provided with a laptop during the course of the project.

Faculty Guide Name: Mrs. Sindhuja P N

Date:29th March 2012

Signature of the Student