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  • Brief 5 - Penguin 1/5

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    Jackneville
    2K views5 pages
    The document outlines a redesign of the book cover for "One Flew Over the Cuckoo's Nest" from the perspective of the character Chief Bromden. It describes using colors to communicate the anxiety and madness of the patients and a cog pattern to represent the hospital as a machine. The redesign is meant to be applied to bookmarks, gifts, gift wrap, and an in-store promotion to create a cohesive design theme tying to the story.

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    Penguin Boards

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    The document outlines a redesign of the book cover for "One Flew Over the Cuckoo's Nest" from the perspective of the character Chief Bromden. It describes using colors to communicate the anxiety and madness of the patients and a cog pattern to represent the hospital as a machine. The redesign is meant to be applied to bookmarks, gifts, gift wrap, and an in-store promotion to create a cohesive design theme tying to the story.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2K views5 pages

    Brief 5 - Penguin 1/5

    Uploaded by

    Jackneville
    The document outlines a redesign of the book cover for "One Flew Over the Cuckoo's Nest" from the perspective of the character Chief Bromden. It describes using colors to communicate the anxiety and madness of the patients and a cog pattern to represent the hospital as a machine. The redesign is meant to be applied to bookmarks, gifts, gift wrap, and an in-store promotion to create a cohesive design theme tying to the story.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 5

    OUGD303 / Brief 5 - Penguin

    1/5

    BRIEF : To re design the pegnuin classic One Flew Over the Cuckoos Nest by Ken Kesey.

    RATIONALE :To create a design that communicated the story from Chief Bromdens perspective. The Chief sees the hospital as a machine with cogs and working parts.

    The colours communicate the anxiety and the madness of the patients in the hospital.

    C.11 M.40 Y.98 K.6 C.11 M.57 Y.98 K.27 C.37 M.0 Y.0 K.70

    OUGD303 / Brief 5 - Penguin

    2/5

    Full design including crop marks, and the main process colours. Stock - 300 gsm, Bookmarks that would be a freebie when the book is purchased. Stock - 400 gsm.

    OUGD303 / Brief 5 - Penguin

    3/5

    Typeface produced for the book cover. Type face also used in propsed screen prints of quotes from the book.

    OUGD303 / Brief 5 - Penguin

    4/5

    Cog pattern applied to various gifts that would be appropriate for a male audience. Gift wrap would be sold in the book shop for the gifts and the book.

    The cog pattern design is also applied to the inside book cover so the designs tie together.

    OUGD303 / Brief 5 - Penguin

    5/5

    Instore promotion for the penguin classic. Book in situation - spine and front cover.

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