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BRIEF : To package a filmography dvd box set and documentary celebrating Quentin Tarantinos 20 years behind the camera

RATIONALE : To package the work of Tarantino with iconic imagery and visual references which Tarantino fans would love.

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The Tarantino filmography is packaged in a briefcase which is reference to the briefcase in the film Pulp Fiction. In the film you never get to see what is in the briefcase but you do see a golden

glow on the faces that look inside. When the DVD boxset briefcase is opened a reflective gold stock is revealed and shines gold in the face of the owner, just like in the film.

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The DVD covers use powerful colours that are used throughout Tarantinos films. Each film uses an iconic character on the cover.

Tarantino is known for his brilliant script writing so on the back of each DVD a famous quote from the film appears.

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A specific object which plays an important role within each film appears behind the DVD. The tag line from each motion pitcure also appears on the inside cover.

Stock - 300 gsm, white card. Process colours with a clear plastic digi tray.

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The documentary box set includes, DVD, Poster, and booklet. The documentary tin set would come in a Big Kahuna Burger paper bag. Big Kahuna is a fictional restaurant that appears in 4 of Tarantinos

films (As seen above from a screen shot of From Dusk Till Dawn). Tarantino fans would appreciate the reference and the bag is something that they would want to keep.

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The booklet looks at Quentin Tarantinos career and characteristics of the films that makes them so popular and iconic. Stock - 130 gsm Process colours.

Tarantinos favourite character Oren Ishi appears on the poster. Stock - 150 gsm.