PARAG DAIRY- MARCH TOWARDS EXCELLENCE

LUCKNOW Producers Co-operation Milk Union Ltd. (Parag Dairy LUCKNOW) was established in 1983. Lucknow Mill Union is the first Co-operation Dairy established in India. Very few people know the fact that Gujrat Co-operative milk movement and is now famous as ANAND Pattern. Lucknow Milk Union was then chosen as one of the model dairy to implement Operation Flood Program started by the National Dairy Development Board(NDDB) In 1990. The aim of the Lucknow Milk Union is to provide reasonable price to farmers thereby defending them for exploitation of milk vendors and earn supplementary income apart from agriculture. On the other hand the milk union supplies high quality pure milk and milk products at reasonable prices to consumers under the brand name PARAG. The Milk Union has been running Clean Milk and Bread Conservation Program under UPDASP where milk producers have been educated in producing and supplying milk under clean and hygienic condition and provided the produces with pure Indian breed for the improvement of the present breed of animals. Lucknow Milk Union has set up teams for QUALITY CHECK AND HEALTH AWARENESS PROGRAM for the urban consumers of milk. The team visit different localities in city, test their milk and provides on the spot results to the consumers. The Milk Union in its endeavour towards achieving excellent is in the process of obtaining ISO & HACCP certification. For the coming months it has committed itself to provide a minimum of 1,20,000liters of high quality PARAG milk per day to the urban consumers. Apart from selling milk in in pouches, it is also gearing itself to provide fresh loose milk to the city consumers. Towards this end the milk supply vehicles insulted with Japanese eco friendly standards have already been introduced in some areas. All Time Milk Booths (ATM) are being developed for supply of high quality milk to the consumers round the clock. Lucknow Milk Union is able to maintain high quality standards in its milk & milk products through close monitoring of processes in all its stages of production processing and packaging. The constant increase in the sale figures of the milk union are a reflection of our sincere efforts and the growing confidence of the consumers in PARAG milk products.