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  • P9 Case Study

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    thakurmanish2@rediffmail.com
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    Asian Paints launched a new campaign featuring actor Saif Ali Khan. P9 helped promote the campaign by creating 2-3 minute behind-the-scenes video clips from the TV commercial and footage of Saif interacting with winner families. These vignettes were broadcast on 30 major news channels to generate buzz around the new campaign. P9 also conceptualized and produced a half-hour TV program called "Surprise your Spouse" for Asian Paints, featuring Saif meeting families who had won the campaign and sharing heartwarming conversations with them.

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    Asian Paints launched a new campaign featuring actor Saif Ali Khan. P9 helped promote the campaign by creating 2-3 minute behind-the-scenes video clips from the TV commercial and footage of Saif interacting with winner families. These vignettes were broadcast on 30 major news channels to generate buzz around the new campaign. P9 also conceptualized and produced a half-hour TV program called "Surprise your Spouse" for Asian Paints, featuring Saif meeting families who had won the campaign and sharing heartwarming conversations with them.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    32 views7 pages

    P9 Case Study

    Uploaded by

    thakurmanish2@rediffmail.com
    Asian Paints launched a new campaign featuring actor Saif Ali Khan. P9 helped promote the campaign by creating 2-3 minute behind-the-scenes video clips from the TV commercial and footage of Saif interacting with winner families. These vignettes were broadcast on 30 major news channels to generate buzz around the new campaign. P9 also conceptualized and produced a half-hour TV program called "Surprise your Spouse" for Asian Paints, featuring Saif meeting families who had won the campaign and sharing heartwarming conversations with them.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    P9 Case Study

    Asian Paints
    Objective:

    Asian Paints created an innovative campaign with Saif Ali Khan. A cleverly created Teaser to gather attention of the audience; Asian Paints wanted to amplify across media.
    Solution:

    The brand created a TVC with Saif Ali Khan, along with AFP which was a teaser for the new campaign. We created 2 3 min vignettes out of the behind the scenes footage of the TVC as well as AFP and amplified the same across selected news channels
    Result:

    We amplified the vignettes across 30 News channels like Zoom, CNN IBN, NDTV 24*7, NDTV India, etc

    AFP
    P9 conceptualized & produced a half hour program for Asian Paints. The Program was called Surprise your Spouse.

    AFP
    Objective:
    The innovative Surprise Your Spouse campaign, which garnered a nation wide response to be promoted to the next level AFP. Capturing the magic of Asian Paints Royale Play with Saif in a half hour format.

    Solution
    P9 produced the entire Half Hour Show; where Saif met the Winner families to extend the Happiness. Saif was greeted a lot of love & some heart warming conversations started flowing. P9 created the Entire Half Hour Show & aired it on Imagine TV.

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