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  • Space Matrix

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    Omar Sabry
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    This document contains a space matrix analysis for Nokia. The space matrix evaluates Nokia's financial position, environmental position, competitive position, and industry position based on averages calculated from ratings in various categories. It shows Nokia having relatively strong industry position but weaker ratings in the other three areas. Based on where Nokia falls in the space matrix grid, it recommends Nokia pursue defensive strategies.

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    This document contains a space matrix analysis for Nokia. The space matrix evaluates Nokia's financial position, environmental position, competitive position, and industry position based on averages calculated from ratings in various categories. It shows Nokia having relatively strong industry position but weaker ratings in the other three areas. Based on where Nokia falls in the space matrix grid, it recommends Nokia pursue defensive strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
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    Download as xls, pdf, or txt
    40 views1 page

    Space Matrix

    Uploaded by

    Omar Sabry
    This document contains a space matrix analysis for Nokia. The space matrix evaluates Nokia's financial position, environmental position, competitive position, and industry position based on averages calculated from ratings in various categories. It shows Nokia having relatively strong industry position but weaker ratings in the other three areas. Based on where Nokia falls in the space matrix grid, it recommends Nokia pursue defensive strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 1

    Space Martix for Nokia

    Financial Position Return on Investment Financial and Operating Leverage Liquidity Working Capital Cash Flows Average 3 2 1 5 2 2.60 Environmental Position Technological Changes Inflation Demand Elsticity Competitor's Price Ranges Barriers to Entery Competitive Pressure Ease of Exit Price Elasticity of Demand Risk Exposure Average Industry Position Growth Potential Profit Potential Financial Stability Resources Availability Ease of Entry Capacity Utilization Average -2 -5 -6 -2 -3 -4 -1 -6 -6 3.89-

    Competitive Position Market Share Quality Product Life Cycle Concumer Preference Technological Innovation Sound Supply Chain Average Financial Position Environmental Position Competitive Position Industry Position

    -3 -5 -6 -1 -3 -2 3.332.60 3.893.332.83 x 0.50y 1.29-

    4 3 6 1 2 1 2.83

    Space Matrix
    FP
    6

    Conservative

    5 4 3 2 1

    Aggressive

    CP

    654321123-

    IP

    4-

    Defensive

    56-

    Competitive

    EP

    Nokia Should Pursue Defensive Strategies


    By: Omar Elokda

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