This study extends the 1982 study by Donovan and Rossiter. Pleasure, as rated five minutes into the shopping duration, was a significant predictor of extra time spent in the store and actual incremental spending. The practical significance for retailers is that emotional responses induced by the store environment can affect the time and money that consumers spend in the store.
This study extends the 1982 study by Donovan and Rossiter. Pleasure, as rated five minutes into the shopping duration, was a significant predictor of extra time spent in the store and actual incremental spending. The practical significance for retailers is that emotional responses induced by the store environment can affect the time and money that consumers spend in the store.
This study extends the 1982 study by Donovan and Rossiter. Pleasure, as rated five minutes into the shopping duration, was a significant predictor of extra time spent in the store and actual incremental spending. The practical significance for retailers is that emotional responses induced by the store environment can affect the time and money that consumers spend in the store.
This study extends the 1982 study by Donovan and Rossiter. Pleasure, as rated five minutes into the shopping duration, was a significant predictor of extra time spent in the store and actual incremental spending. The practical significance for retailers is that emotional responses induced by the store environment can affect the time and money that consumers spend in the store.