Moodboard of similar products.

Courteney Wilson

Analysing the adverts

The common colours in these adverts are soft pink, blues and cream, the soft colours can represent innocence and show that the products are very feminine. The majority of the adverts are celebrities, showing if they wear the perfume, so should you. The fonts are mostly at the bottom of the picture, which brings more focus to the women or the product. In each image, all of the women are pretty and wearing make-up with their hair done to show that the products are feminine. The soft colours in the background also bring more focus to the woman. The fact all of the woman look pretty makes the audience want to look like that as well and pushes them towards buying the product.