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Great Wall News 2012 DakarNO.3
Great Wall News 2012 DakarNO.3
Haval SUV,
Creating a New Record of Chinese Racing Teams with Its Total Score Ranking the 7th!
From the very beginning, Haval SUV Loong Racing Team undertakes the mission of creating a new record, which they fulfilled as we expected in Lima, Peru with the total score ranking the 7th. They created an epical record again, and returned with triumph and honor! 13 stages.
Compared to the global leading automobile On January 15 (local time), with the Haval Loong Racing Car (No. 307)driven by Carlos Sousa leaped over the last checkpoint of the 34th Dakar Rally ranking the 5th of the last stage, Carlos Sousa created a new record manufacturers, Haval SUV Loong Racing Team, ranking top ten in the toughest rally in the world, proved the excellent quality of Haval SUV to the world again!
Lima
Pisco
15/01 14/01
Nasca
13/01
Arequipa
12/01
TOTAL RANKING
Arica
11/01
Iquique
Chinas class-leading SUV brand
10/01
Antofagasta
09/01
Carlos Sousa
No.7
No.20
Zhou Yong
06/01
Copiap
08/01 - Rest day 07/01
6 6 149 149
11 11 31 96
11 9 25 87
6 8 21 58
7 7 19 41
6
-
9 8 18 30
8
-
7 8 18 28
10
7 7 38 27
11
8 6 22 18
12
22 7 33 22
13
10 8 23 23
14
4 7 18 19
15
5 7 27 20
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Copiap Antofagasta
Haval Dakar Racing Team Fired the First Shot in the Second Half of the Rally
On the early morning of January 10 (Beijing Time), 2012 Dakar Rally headed into the eighth stage rally. Haval racing team for Dakar Rally moved forward steadily, Sousa, Haval racing driver, continued to perform excellently, completing the competition by ranking seventh at the stage and eighth in total score, lagging only 90 minutes behind the top racing driver. Zhou Yong, his teammate, has taken a lead among Chinese racing drivers for five successive stages. The eighth stage is the first one arranged after the rest day, meaning that racing drivers officially enter into the second half of the
Rally. The special stage, with a length of 477 kilometers, is also the longest one since the Rally kicked off. Roads surface with sand and stones and nearly 2000 meters of elevation drop increased driving difficulty for racing drivers. 58 racing drivers of auto teams withdrew from the Rally before the start of the stage, hence only a little more than 60% of them completed the Rally. Sousas score for the stage is 4 hours 42 minutes and 1 second, lagging only 16 minutes behind the champion of the stage. Today Sousa drove comparatively stably and no big problems cropped up in the racing car,
thus he successfully arrived at the finish line. Zhou Yong has made great progress in this stage, and navigator Mcmon felt more satisfied with Zhou Yongs performance. As Mcmon once served in a champion racing team, he has always been strict with racing drivers. In the first few stages, Mcmon demanded Zhou Yong to make the best use of the time to drive and even forbid him not to drink water sometimes. Today Zhou Yong performed excellently and made no major mistakes. Zhou Yong himself also thinks that Mcmons urge makes him more focused in the Rally.
Chinas class-leading SUV brand
Total Ranking:
18 28
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Total Ranking:
38 27
9
Top 5.
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Antofagasta Iquique
Haval Racer Follows up the Fist Five at Diabolic Stage of Dakar Rally
556-kilometer special stage that hit the longest among the fourteen stages and was featured by extremely difficult fesh-fesh roads and well-known steep downhill. The Haval racer Sousa, through his well-balanced performance, ranked the seventh at average at the eleven timing points of this stage rally. In spite of suffering a downslide at the steep downhill racing, he maintained the seventh place in this stage rally with his excellent performance on the fesh-fesh road. Compared with the teammate Sousa enjoying a well-balanced performance, Zhou Yong didnt act well today and only took the 38th place in this stage rally. Todays racing designed with many gravel roads was a big challenge to Zhou Yong who was expert in desert track. But the good news to Zhou Yong is that the tenth-stage rally is designed with a nearly 400km desert track, thus he may increase his score in this stage rally by giving a full play to his advantages.
In the early morning of January 11 (Beijing time), the ninth-stage of 2012 Dakar Rally came to its end, in which the Spain racer Gordon recorded a win in four hours 35 minutes and 21 seconds, while Sousa, a racer of Haval Dakar Racing Team, advanced into the seventh in this stage rally with a score of 22 minutes and 36 seconds slower than Gordon, striving to moving to
The ninth-stage rally, covering 565 kilometers in total, was designed with a
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In the early hours of the morning of January 12 (Beijing time), the tenth stage of 2012 Dakar Rally came to an end. Zhou Yong advanced into the 18th place in the total score based on his stage-rally ranking of the
10
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while Sousa enjoyed the 6th in the total score by moving up one place. This stage rally, the last one in Chile, covered 694 kilometers in total and was designed with a 317km special stage. The whole stage, featured by a height above sea-level of around 1,000 meters, mainly had gravel roads mixed up with capping mass and dust & sand as well as a nearly 50km fesh-fesh road that posed a challenge to the racers skills. After the auto group set off for the competition of the tenth-stage racing, Zhou Yong just had modest performance at the first several timing points and even suffered a downslide in ranking after the first timing point. The defending champion Attiyah's withdrawal due to malfunction of his racing car was an alarm to all the racers. Zhou Yong mainly focused on preparing the racing car at the first half racing for a jump at the second half one. He started from the 38th and finally advanced into the 18th place by surpassing 20 racers in the single stage. The teammate Sousa also adopted the strategy of first guard and then onset in the tenth-stage rally and finally rose to the 8th place in this stage rally although he was surpassed at the first several timing points. He maintained Top10 in all the ten stage rallies in total score through his balanced and good performance. When being asked about the reason, Sousa owed his achievement to Haval Dakar Racing Team. After 10 days of racing, Sousa realized the excellent dynamic property and stability of the Haval racing cars and great expertise of team workers whose quick repairing of the racing cars ensured the continuity of the Rally.
Chinas class-leading SUV brand
Iquique
Arica
Haval Leads China Racing Team, Zhou Yong Rises to the Eighteenth Place
Total Ranking:
22 18
06
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11
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Arica
Arequipa
On the morning of January 13, Beijing time, 2012 Dakar Rally launched the 11th stage competition. Peterhansel, a 9-time champion claimed the championship on this stage at 3:56:53. The performance of Chinese teams was not satisfactory. However, Haval driver Sousa is still ranked 7th position for overall scores. The 11th stage is the first stage in Peru. In this route, there is a special stage of 478 km
Chinas class-leading SUV brand
most difficult fesh-fesh roads. The road condition is hard. The windshield is full of dust. Many drivers cannot see the road clearly and are easily stuck into the sands. When Sousa drove at 102-120 km of the stage, he was stuck into the sands because he cannot see the road clearly. But, fast digging is a compulsory skill for driver and co-driver. Sousa returned to race in a short time. His final result is ranked 22nd position. The overall score is still ranked 7th position, not influenced too much due to excellent results on the previous stages. After Sousa, Zhou Yong finished at 33rd position on this stage. It is heard that Zhou Yong decided to slow down at 120 km special route to keep stable. This decision was jointly made by Zhou Yong and Maimon. On the following three stages, it is still possible for Zhou Yong to break his best record at the 19th position if he can perform well in the desert route.
split over two sections and the liaison section is 120 km. Service crew are not allowed to enter this liaison section. If racing car encounters a severe malfunction, drivers have to quit the Rally. Most drivers slowed down to keep the car in stable. When Peterhansel heard that Gordon, the American driver broke down his Cardan suspension, he slowed down and adjusted the pace. This stage is full of rocks, deserts and the
Total Ranking:
33 22
08
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12
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Arequipa
Nasca
Half Competitors Retreated from Dakar Rally 2012; Haval Team Likely to be Top 10
Chinas class-leading SUV brand
Total Ranking:
23 23
In the morning on Jan.14, 2012 (Beijing Time), Dakar Rally 2012 entered its stage 12 racing. In terms of cars team, Haval (Dakar) racing team continued to march forward in triumph with Haval diver Sousa ranking eighth, nearly two hours ahead of the driver in the tenth place. Only two stages upon completing the match, Haval racing team basically took a grip of the top 10 places. Stage 12 racing was also very tough with total length of 657 kilometers and special stage of 245 kilometers, and the route mainly covered with eluvial soil and sand dust. Competitor Stephane Peterhansel delayed nearly half an hour in the race due to sand troubles. Sousa was the 22nd driver and won the stage 10th place with two hours, fifty four
minutes and thirty seven seconds through combating the sand difficulties by his skillful driving and good maneuver of racing car, lagging behind only less than forty minutes than Stage champion Robby Gordon. Zhou Yong was the 33rd competitor and won the 23rd place, overtook 10 racing cars on the single stage. Striving to chase in the first half of the race where route covered with sand dust, his performance began to improve gradually. However, late start got him stuck behind slower racing cars. It was not easy for him to move up 10 places. The next stage also focused on sand dust route, there was still chance for Zhou Yong to improve his overall scores for he was good at desert racing.
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On the morning of 15th Jan., 2012 Dakar Rally entered the 13th stage of motor team. Racer Sousa of Haval Dakar motor team finished the race with a 4th rank, creating the best result in Dakar for China motor team. The 13th stage is the second one countdown of this session of race, which is also the last long-distance stage, the total mileage of the stage is 375km, among which theres a 275km special stage. Only 81 motors appeared at the starting point of this stage before the race, compared with 171 motors of the first stage, the race completion ratio of motor team is only 47%. The competition of Sousa required both power and experience. Taking the composition of the road which includes dessert track intersected with hard gravel ground, Sousa decided to decrease the tyre pressure to a Zhou Yong, a teammate of Sousa also completed his stage very well, he became the leading racer of China motor team with a rank of 18. Although theres only a 29km special stage on the last competition day, dessert road is still the main part. For a racer like Zhou Yong who is familiar with dessert track skill, theres still a chance for him to overtake this score and to refresh his 19th Dakar race record.
Chinas class-leading SUV brand
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Nasca
Pisco
Haval Motor Team Marching into Top 5 Creating a New Record for China Motor Team
proper extent, so as to prevent any potential sand sinking event. Under the assistance of new Haval racing motor, Sousa completed this stage with a score of 3 hours 23 minutes 26 seconds, promoting the total score from the 7th position to 8th position.
Total Ranking:
18 19
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On January 16, Beijing Time, 2012 Dakar Rally lasting for two weeks came to an end in Lima, Capital of Peru. In the vehicle group, all Chinese racing teams completed the race; among them, Haval Racing Team for Dakar Rally not only ranked in top ten of the race for the first time together with famous racing teams including BMW and Hummer, but also created the best record of Chinese racing teams participating in the rally. Compared with the 13 tough stages before, the last stage only had a special stage of 29 km, which meant that the ranking of racers would not change dramatically. Though the famous US racer Gordon became the champion of the stage, the legendary racer, Peterhansel, cannot be stopped to win 10th champion in Dakar Rally. After the race, he said excitedly: How hard it is to win in Dakar Rally! I have waited for five years for another champion.
Just like the 10-time champion, Sousa and Zhou Yong, the Haval racers, also felt excited. Sousa, with his total score ranking 7th, took 3 places ahead of the famous BMW racer Holowczyc. Though Zhou Yong did not break his best record of 19th but ranked 20th, his performance was also worthy of compliment. With the two Haval Racing Cars arriving Lima, the capital of Peru, the third Dakar Rally of Haval came to a perfect end. Haval made three leaps in its three times of participation in Dakar Rally, and its total score rose to 7th this year from 33rd and 22nd of the last two years. Haval not only becomes the first Chinese racing team ranking in top ten of Dakar Rally, but also proves that the Haval SUV can endure the tough environment of Dakar Rally, and its international brand influence will surely be further enhanced.
Chinas class-leading SUV brand
Zhou Yong
Stage Ranking:
Total Ranking:
27 20
14
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Pisco
Lima
Haval Ranks 7th in Dakar Rally, Initiating New Era of Chinese Racing Teams
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Walkers on both sides of the road also stopped to watch and gave high praise to the motor team. Great Wall Motors dealers in Chile dedicated a lot in this event, not only watched the Haval motor setting out at the starting point, but visited Haval Motor Team headquarter on their holidays. At the game spot, we also saw this team made of Great Wall Dealers, representatives of car owners and journalists, driving 11 Great Wall Wingle pickups, led by a imitational version Loong Racing Car
painted by themselves, which entered the track from the ending point of Antofagasta. They found a perfect watching position, upper wind entry, facing the race, from which a large S-shape racing road could be seen. After setting up a camp, they fetched out food and beer, they even took a small-sized generator, supplying two raining fans for the whole watching area. What a joyful life they led! On that evening, the Great Wall fans team set up by dealers in Chile also came to the repair zone to watch the race and interviewed Su Pengcheng, manager of the
motor team about some issues concerned. Chile was one of the major sponsor countries in Dakar. It was known that, Wingle pickup entered Chile as early as in 2008, exploring the market of Americas. That the dealers in Chile use Dakar rally for promulgating Wingle pickup was a successful practice of combining Great Wall Motors brand communication with product promotion, which also indicated the high attention on Wingle pickup.
ranking No. 15 in the nations market, which is the No. 1 brand from China. Take San Diego, the capital of Chile, for example, the sales amount in 2011 there has surpassed 2700, accounting for 40% the total amount of 2011, which has greatly enhanced our confidence in acting for Great Wall Motors. Besides, their pickups have styles suitable to road conditions and motor demand here. In order to test the performance of Wingle pickup, Thibaud drove a Wingle 5 in front of the motor team, driving directly from the ceremony to the starting point of the eighth racing stage. As the driving route happened to pass the desert section, sand dust was rolled up by 10 pickups with a scene similar to Dakar rally. It seemed that desert section in Dakar could not block a motor team composed by 10 Wingle pickups.
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Haval Obtained a Strong Publicity via Dakar Rally, Attracting Much Attention
Witnessing such a close combination between race and market carried out by Great Wall Motors, manager of Market Department of Dakar Race Organization Committee also came to visit Haval Motor Team camp, communicated with team members about the race, collected suggestions for promotion. This was the first for the Department to enquire opinions from China motor. As an experienced racer in motor team, Zhou Yong hoped that the organization committee could enhance Dakars promotion in China, calling on a more extensive knowledge of and participation in this racing among China. Sousa, the Portuguese teammate, also indicated that the world It was reported that Haval Dakar teams excellent performance this year had achieved extensive attention. Not only the title sponsor of the racing Total Company provided a special support, but French TV 2 carried out exclusive interviews on Haval racers in China motor team for the first time. Dakar Rally made Chinese more frequently focused, while the dazzling light of Haval SUV there also made the international image of Great Wall Motors more outstanding. should know more about China motor team; they are of much potential and also the Chinese motor enterprises.
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Propagandizing their products by virtue of global famous competitions is deemed the most effective publicity approaches by main auto manufacturers around the world. As Dakar Rally is the most watched auto rally in the world, investments in Dakar Rally will never be too much. Making propaganda by the rally is also the most direct propaganda approaches. The rally will not only test the performance of the autos, but the comprehensive strength of auto manufacturers.
Great Wall Motors ranked 22nd in 2011 Dakar Rally and the first among Chinese racing teams and immediately caused a great sensation among the distributors in the world. Many distributors did their utmost to advertise Haval SUVs topnotch quality by Dakar Rally and they conducted a series of activities to continuously expand the brand influence of Great Wall motors, consequently the sales of Haval SUV saw drastic increase in local markets.