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    Olympus Corporation is a Japan-based manufacturer of optics and medical equipment established in 1919. It enjoys a 70% market share in the global endoscope market valued at $2.5 billion. Its portfolio includes cameras, lenses, binoculars, and voice recorders. In 2011, Olympus faced financial issues when it was revealed it paid $700 million to a Cayman Islands firm following its acquisition of Gyrus. To address this, Olympus appointed a new management team and considered strategic alliances to strengthen its finances.

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    Olympus Corporation is a Japan-based manufacturer of optics and medical equipment established in 1919. It enjoys a 70% market share in the global endoscope market valued at $2.5 billion. Its portfolio includes cameras, lenses, binoculars, and voice recorders. In 2011, Olympus faced financial issues when it was revealed it paid $700 million to a Cayman Islands firm following its acquisition of Gyrus. To address this, Olympus appointed a new management team and considered strategic alliances to strengthen its finances.

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    14 views11 pages

    PBM Assignment: Submitted by

    Uploaded by

    Bhanu Sarma
    Olympus Corporation is a Japan-based manufacturer of optics and medical equipment established in 1919. It enjoys a 70% market share in the global endoscope market valued at $2.5 billion. Its portfolio includes cameras, lenses, binoculars, and voice recorders. In 2011, Olympus faced financial issues when it was revealed it paid $700 million to a Cayman Islands firm following its acquisition of Gyrus. To address this, Olympus appointed a new management team and considered strategic alliances to strengthen its finances.

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    of 11

    PBM Assignment

    Submitted By:

    Bhanu Sarma MBA (M&S)2011-13 Section-A 49

    Brand Profiling of Olympus

    President and CEO:Shuichi Takay Director, Executive Vice President:Haruhito Morishimaa

    Amity

    Brief History
    Olympus Corporation is a Japan-based manufacturer of optics and reprography products.
    Olympus was established on 12 October 1919, initially specializing in microscope and thermometer businesses. Olympus enjoys a virtual stranglehold of the world market,it has roughly 70% share of the global market whose estimated valued at US$2.5 billion. Its global headquarters are in Shinjuku, Tokyo, Japan.

    Business School

    Amity

    Business School

    Portfolio
    PEN System Cameras Lenses

    Digital Cameras V Series Tough Series S Series X Series Accessories Underwater Housings Imaging Software

    OM-D System Cameras Lenses

    Amity

    Business School

    Portfolio
    Binoculars Pathfinder Tracker Trooper Outback Roamer

    E-System Cameras Lenses View All Voice Recorders Analog Recorders Recorders with Music Player Digital Recorders PCM Recorders Professional Dictation

    Product Strategy

    Product innovation

    Amity

    Brand Strategy
    YOUR VISION,OUR FUTURE

    Business School

    Offer a true taste Activate it socially Campaign with purpose

    Product Revamp

    D-545

    Amity

    Business School

    Problems faced
    Financial discrepancies:

    October 2011,
    Questioned nearly $700 million paid to a Cayman Islands corporation in the wake of Olympuss takeover of UK medical device company Gyrus.

    Amity

    Business School

    The Solution
    Profitable growth is now been considered to be achieved again appointing a new team. Olympus has been considering alliance offers to shore up its finances, with the likes of Japanese electronics firms Sony and Fujifilm.

    THANK YOU

    Smile until it clicks

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