Professional Documents
Culture Documents
R R I o TT
R R I o TT
JW
A
R R I O
6/9/12
.MARRIOTT , IndustrY..........HospitalityT ourism Founded ...Washington DC,US Headquaters Bethesda, 6/9/12 Maryland,
Key people......... J.
W."Bill"Marriott, Jr. Chairman and CEO William J. Shaw Vice Chairman Arne M. Sorenson President and COO
Products Revenue....US$13.3
Hotels,resorts
6/9/12 billion
Marriott, Founder, Chairman & CEO ofMarriott Internationalis a luxury hotel chain. Found in major cities as well as vacation destinations worldwide, JW Marriott Hotels & Resorts are becoming known in the hospitality industry for their practical approach toluxuryin which formal 6/9/12
competition
JW Marriott Hotels & Resorts compete with other fine luxury hotel brands such as Fairmont, Park Hyatt, ShangriLa and Conrad and high-end independent properties.
6/9/12
Target guests
6/9/12
JW Marriott Hotels & Resorts cater to sophisticated, selfassured travelers who seek a hotel experience that embodies confident sophistication without pretense. They value authenticity and expect highly crafted experiences that are anticipatory and artfully delivered.