Winter 2008
Leading Ideas
Handicapping the Energy Shift
By Eric Spiegel and Neil McArthur
Growing Pains in Vietnam
By Dennis J. Meseroll and Kendall K. Turner
The Eco IT Solution
By Hugo Trepant, Gavin Chow, and Edward H. Baker
The Metric behind the Slogan
By Michael Schrage
Breakthrough Thoughts
How to Win by Changing the Game
By Cesare Mainardi, Paul Leinwand, and Steffen Lauster
Investing in a capabilities-driven strategy will equip your company for growth in uncertain times.
Operating Strategies
Supplier Empowerment and the Bottom Line
By Tim Laseter and Greg Fairchild
When you adapt your sourcing strategy to a more diverse world, everybody benefits.
Culture & Change
Stand by Your Change Agent
By Stratford Sherman and Marisa Faccio
Research shows that most transformation leaders go unpromoted, unrecognized, and unrewarded. And their companies suffer in the long run.
Frontiers of Finance
Six Rules for the New CFO
By Irmgard Heinz, Jens Niebuhr, and Justin Pettit
As central figures in mergers and acquisitions, today’s chief financial officers are redefining the practices of their profession.
Special Report
Beyond Borders: The Global Innovation 1000
By Barry Jaruzelski and Kevin Dehoff
This year’s annual Booz & Company study of corporate R&D spending reveals, for the first time, where in the world the money is being spent — and why.
Strategy & Competition
Major Media in the Shopping Aisle
By Matthew Egol and Christopher Vollmer
Marketers are using digital and video technology to reach shoppers at the moment that matters most.
The Creative Mind
The Practical Wisdom of Ikujiro Nonaka
By Sally Helgesen
To help corporations create knowledge more consciously, the author of Managing Flow draws on Western and Eastern philosophic traditions.
Best Business Books 2008
By Theodore Kinni
Best Business Books 2008: s+b’s Top Shelf
Best Business Books 2008: Strategy
By Phil Rosenzweig
Fast Competition and Flat Denial
Best Business Books 2008: Life Stories
By Nell Minow
A Master Class in Leadership
Best Business Books 2008: Marketing
By Catharine P. Taylor
The Brand’s New World
Best Business Books 2008: Rhetoric
By Michael Schrage
The Art of Influence
Best Business Books 2008: Innovation
By Jon Gertner
Chasing Breakthroughs
Best Business Books 2008: Globalization
By Marc Levinson
Asia As It Is
Best Business Books 2008: Human Capital
By Sally Helgesen
Talent Unleashed
Best Business Books 2008: Capitalism and Community
By Margaret Wheatley and Carole Schwinn
In Search of Entrepreneurial Spirit
Best Business Books 2008: Management
By David K. Hurst
Narratives and Paradigms
Best Business Books 2008: Miscellany
By James O’Toole
Uncategorical Insight
The Thought Leader Interview: Allan Meltzer
By Rob Norton
The world is not facing another Great Depression, says the noted economic historian, but the Federal Reserve is eroding its credibility.
Recent Research
By Georgia Flight and Bridget Finn
On sleep-deprived teams, postmerger executives, an unreformed industry, and unanticipated turnover.
Intellectual Capitalist
Back in the USSR
By Bruce Feirstein
Winter 2008
Leading Ideas
Handicapping the Energy Shift
By Eric Spiegel and Neil McArthur
Growing Pains in Vietnam
By Dennis J. Meseroll and Kendall K. Turner
The Eco IT Solution
By Hugo Trepant, Gavin Chow, and Edward H. Baker
The Metric behind the Slogan
By Michael Schrage
Breakthrough Thoughts
How to Win by Changing the Game
By Cesare Mainardi, Paul Leinwand, and Steffen Lauster
Investing in a capabilities-driven strategy will equip your company for growth in uncertain times.
Operating Strategies
Supplier Empowerment and the Bottom Line
By Tim Laseter and Greg Fairchild
When you adapt your sourcing strategy to a more diverse world, everybody benefits.
Culture & Change
Stand by Your Change Agent
By Stratford Sherman and Marisa Faccio
Research shows that most transformation leaders go unpromoted, unrecognized, and unrewarded. And their companies suffer in the long run.
Frontiers of Finance
Six Rules for the New CFO
By Irmgard Heinz, Jens Niebuhr, and Justin Pettit
As central figures in mergers and acquisitions, today’s chief financial officers are redefining the practices of their profession.
Special Report
Beyond Borders: The Global Innovation 1000
By Barry Jaruzelski and Kevin Dehoff
This year’s annual Booz & Company study of corporate R&D spending reveals, for the first time, where in the world the money is being spent — and why.
Strategy & Competition
Major Media in the Shopping Aisle
By Matthew Egol and Christopher Vollmer
Marketers are using digital and video technology to reach shoppers at the moment that matters most.
The Creative Mind
The Practical Wisdom of Ikujiro Nonaka
By Sally Helgesen
To help corporations create knowledge more consciously, the author of Managing Flow draws on Western and Eastern philosophic traditions.
Best Business Books 2008
By Theodore Kinni
Best Business Books 2008: s+b’s Top Shelf
Best Business Books 2008: Strategy
By Phil Rosenzweig
Fast Competition and Flat Denial
Best Business Books 2008: Life Stories
By Nell Minow
A Master Class in Leadership
Best Business Books 2008: Marketing
By Catharine P. Taylor
The Brand’s New World
Best Business Books 2008: Rhetoric
By Michael Schrage
The Art of Influence
Best Business Books 2008: Innovation
By Jon Gertner
Chasing Breakthroughs
Best Business Books 2008: Globalization
By Marc Levinson
Asia As It Is
Best Business Books 2008: Human Capital
By Sally Helgesen
Talent Unleashed
Best Business Books 2008: Capitalism and Community
By Margaret Wheatley and Carole Schwinn
In Search of Entrepreneurial Spirit
Best Business Books 2008: Management
By David K. Hurst
Narratives and Paradigms
Best Business Books 2008: Miscellany
By James O’Toole
Uncategorical Insight
The Thought Leader Interview: Allan Meltzer
By Rob Norton
The world is not facing another Great Depression, says the noted economic historian, but the Federal Reserve is eroding its credibility.
Recent Research
By Georgia Flight and Bridget Finn
On sleep-deprived teams, postmerger executives, an unreformed industry, and unanticipated turnover.
Intellectual Capitalist
Back in the USSR
By Bruce Feirstein
Winter 2008
Leading Ideas
Handicapping the Energy Shift
By Eric Spiegel and Neil McArthur
Growing Pains in Vietnam
By Dennis J. Meseroll and Kendall K. Turner
The Eco IT Solution
By Hugo Trepant, Gavin Chow, and Edward H. Baker
The Metric behind the Slogan
By Michael Schrage
Breakthrough Thoughts
How to Win by Changing the Game
By Cesare Mainardi, Paul Leinwand, and Steffen Lauster
Investing in a capabilities-driven strategy will equip your company for growth in uncertain times.
Operating Strategies
Supplier Empowerment and the Bottom Line
By Tim Laseter and Greg Fairchild
When you adapt your sourcing strategy to a more diverse world, everybody benefits.
Culture & Change
Stand by Your Change Agent
By Stratford Sherman and Marisa Faccio
Research shows that most transformation leaders go unpromoted, unrecognized, and unrewarded. And their companies suffer in the long run.
Frontiers of Finance
Six Rules for the New CFO
By Irmgard Heinz, Jens Niebuhr, and Justin Pettit
As central figures in mergers and acquisitions, today’s chief financial officers are redefining the practices of their profession.
Special Report
Beyond Borders: The Global Innovation 1000
By Barry Jaruzelski and Kevin Dehoff
This year’s annual Booz & Company study of corporate R&D spending reveals, for the first time, where in the world the money is being spent — and why.
Strategy & Competition
Major Media in the Shopping Aisle
By Matthew Egol and Christopher Vollmer
Marketers are using digital and video technology to reach shoppers at the moment that matters most.
The Creative Mind
The Practical Wisdom of Ikujiro Nonaka
By Sally Helgesen
To help corporations create knowledge more consciously, the author of Managing Flow draws on Western and Eastern philosophic traditions.
Best Business Books 2008
By Theodore Kinni
Best Business Books 2008: s+b’s Top Shelf
Best Business Books 2008: Strategy
By Phil Rosenzweig
Fast Competition and Flat Denial
Best Business Books 2008: Life Stories
By Nell Minow
A Master Class in Leadership
Best Business Books 2008: Marketing
By Catharine P. Taylor
The Brand’s New World
Best Business Books 2008: Rhetoric
By Michael Schrage
The Art of Influence
Best Business Books 2008: Innovation
By Jon Gertner
Chasing Breakthroughs
Best Business Books 2008: Globalization
By Marc Levinson
Asia As It Is
Best Business Books 2008: Human Capital
By Sally Helgesen
Talent Unleashed
Best Business Books 2008: Capitalism and Community
By Margaret Wheatley and Carole Schwinn
In Search of Entrepreneurial Spirit
Best Business Books 2008: Management
By David K. Hurst
Narratives and Paradigms
Best Business Books 2008: Miscellany
By James O’Toole
Uncategorical Insight
The Thought Leader Interview: Allan Meltzer
By Rob Norton
The world is not facing another Great Depression, says the noted economic historian, but the Federal Reserve is eroding its credibility.
Recent Research
By Georgia Flight and Bridget Finn
On sleep-deprived teams, postmerger executives, an unreformed industry, and unanticipated turnover.
Intellectual Capitalist
Back in the USSR
By Bruce Feirstein
MAJOR
MEDIA
IN THE
SHOPPING
AISLE
Matthew Egol and
Christopher Vollmer
on the New Retail
Environment
Beyond Borders:
The Global
Innovation 1000
by Barry Jaruzetski and
Kevin Dehoff
Capabilities-driven
Strategy: Winning by
Changing the Game
by Cesare Mainardi, Paul Leinwand,
and Steffen Lauster
Six Rules for the New CFO
The Practical Wisdom
of Ikujiro Nonaka
THOUGHT LEADER ante ti
Economic Historian 708° woaen-2%
Allan MeltzerWILL CHANGE THE WAY
YOU CONNECT WITH CUSTOMERS.
V'm Daniel, head of IT for a customer
contact center. My communications
software identifies customers by their
phone number and connects them to the
right agent the first time. My competition
wishes they had this kind of service,
INTELLIGENT COMMUNICATIONSeerie
seap| bulpeay
by Eric Spiegel and Neil McArthur
ergy prices are extraor-
dinarily volatile. Politicians
raise alarms about the secu-
rity of foreign oil and gas supplies.
Scientists warn of irreversible dam-
age to the earth from the uncon-
trolled use of fossil fuels. Welcome
to...the late 1970s.
For anyone who remembers
that time, che crisis atmosphere sur-
rounding energy today evokes more
than a litle déja vu. But back then,
there was a gradual return to nor-
rmaley as prices set by the Organiza-
tion of the Petroleum Exporting
Countries (OPEC) fell and the
economy recovered.
Now, several factors make the
energy outlook different from what
i was then: global climate change,
energy insecurity, and growing
worldwide demand. A soft landing
wont occur this time without an
unprecedented energy shift — a
shife away from the carbon- intense
fuels and technologies of the past.
Life during an energy shift is
tense, and for good reason: The
forces that determine how quickly it
can be accomplished are difficult ro
see dearly. One way to understand
the options is to examine some of
the persistent myths about energy,
and the constituencies that benefit
from their promulgation. ‘These
myths are relevant because they can
drive public opinion, —and, hence,
public policy — and because busi
ness practices may also be based on
them, which in some eases can lead
to severe competitive disadvantage.
Handicapping the
1. The Peak oil Myth: The
world is running out of oil.
Reality: This myth has become
popular among some enviton-
rmenvalists and others who hope
0 promote alternative energy and
conservation, It has also been popu-
larized by an ongoing argument,
based on some supply estimates,
that the world has passed the
maximum global petroleum pro-
duction rate
Although a tempting notion,
that scenario is noc true, Despite
the current imbalance between sup-
ply and demand in oil and other
fossil fuels, long-term supplies will
be available. Existing reserves still
hold plenty of fossil fuels, and new
reserves continue to be discovered in
regions such as Central Asia and
South America. There are also vast
proven reserves of “nonconventional
coil” derived from tar sands, oil
shale, and even coal. Using known
technology, these could provide
enough hydrocarbons to fuel a
petroleum-based economy for many
decades to come.
However, in one sense, the
“peak oil” argument is tight. Non-
conventional oil sources are expen-
sive, and also likely t0 prove
unacceptable from an environmen-
cal perspective unless costly new
technologies are deployed 0 limit
greenhouse gas emissions. ‘There-
fore, although oil will remain
abundant, it will not necessarily
be easy to retrieve in the near future,
and basing the drivers of industrial
society on oil will nor be sustainable
beyond, probably, the next 35 years
a emans)