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  • Market Planning Process

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    Xeel Sha
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    This document outlines the 7 key stages in a marketing planning process: 1) Analyzing the external environment through a PEST analysis and understanding strengths/weaknesses through a SWOT analysis. 2) Segmenting the market and researching the segments through primary and secondary research. 3) Developing a relationship marketing strategy and branding. 4) Setting objectives for marketing. 5) Auditing current marketing practices. 6) Considering product/market expansion options using Ansoff's Matrix. 7) Developing the appropriate marketing mix.

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    This document outlines the 7 key stages in a marketing planning process: 1) Analyzing the external environment through a PEST analysis and understanding strengths/weaknesses through a SWOT analysis. 2) Segmenting the market and researching the segments through primary and secondary research. 3) Developing a relationship marketing strategy and branding. 4) Setting objectives for marketing. 5) Auditing current marketing practices. 6) Considering product/market expansion options using Ansoff's Matrix. 7) Developing the appropriate marketing mix.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    12 views1 page

    Market Planning Process

    Uploaded by

    Xeel Sha
    This document outlines the 7 key stages in a marketing planning process: 1) Analyzing the external environment through a PEST analysis and understanding strengths/weaknesses through a SWOT analysis. 2) Segmenting the market and researching the segments through primary and secondary research. 3) Developing a relationship marketing strategy and branding. 4) Setting objectives for marketing. 5) Auditing current marketing practices. 6) Considering product/market expansion options using Ansoff's Matrix. 7) Developing the appropriate marketing mix.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Marketing Planning Process Seven stages in marketing planning process PEST SWOT Market segmentation Market research Primary

    Secondary Relationship marketing Branding Objectives of marketing Marketing audit Ansoff Marketing mix

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