Written Language
Image
Colour
The colour consists of red,
orange, yellow and brown
colours so it suits the
“cowboy” theme which
links to the image of the ad.
The colours also link the
colour scheme of the
product itself.
Layout
The layout has the
product at the bottom left
in the foreground; the
main focus of the ad.
Other images like the
cowboy and horses are in
the background.
The content suggests how you should travel
to where the product is made to get the
proper “flavour” of the product and
appreciate it more.
Or by using the product makes you feel like
you’re actually in a typical western county
using the same products they would.
The image shows a cowboy
using the product, with horses
in the background. It gives off a
western atmosphere.
The ad also shows where the
product was made.
Typography
The font is serif, very bold
and the colour black. This
makes it stand out and
eye-catching; one of the
first things you see on the
ad.
The font on the product is also
serif, almost retro looking to
suit the theme of the product
being “western.”