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The Tim
es Higher Education Survey 2010
IN
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Are you interested in targeting
23,000 University students who
spend 124m a year in Dundee?
Dundee
University
Student
Media Pack
BEST STUDEN
T
The Times Higher Education Survey 2011
EXPERIEN
CE IN
THE UK
SCOTLANDS BEST
5 YEARS IN A ROW!
The Times Higher Education Survey 2011
STUDENT UNION

1
Contents
2 Client List
3 Scotlands best university
4 Dundee city
5 #1 in the Times Higher Education survey
6 Dundees student market
7 Freshers Week Opportunities
8 Fridge - The Freshers Magazine
10 The Freshers Fayre
11 Halls of Residence Flyer Pack
11 Freshers Team T-shirts
12 Website Banner
12 Goody Bag
13 Term Time Opportunities
14 Student Magazine - The Magdalen
14 Trade Stalls
15 PR Team
15 Your Logo On Our Print Media
16 Event Sponsorship
16 Campus Flyering
17 Bill Board Poster Sites
17 Electronic Newsletter
18 Facebook Promotion
18 Leaet Distribution
19 Website Banner
19 Plasma Screen Advertising
20 Membership Card Sponsorship
21 Design & Print Services
23 Site Plan
26 Travel to Dundee
2
Client List
DUSA is proud to have worked with the following organisations;
3
Do you want
to advertise at
Scotlands best
university?
Dundee University Students Association (DUSA) is at the heart and soul of Scotlands best university. With an
annual turnover of 6m DUSA are experts at advertising to Dundees student population. DUSA is the perfect
partner to help promote your organisation to one of the most important demographics of Dundee.
The Students Association restricts advertising on Campus and the opportunities outlined in this media pack
are the only promotional activities that will guarantee your organisation direct access to the student market.
DUSA has been consistently voted the best students union in the country by Scotcampus, What Uni and for
the last ve consecutive years the Times Higher Education survey. As a registered charity all DUSAs revenue
is reinvested in student services, ultimately attracting a larger student body.
This brochure refers to The Union, the award winning headquarters of DUSA situated at the heart of Dundees
vibrant West End.
For more information regarding these and other bespoke marketing opportunities please contact:
Frank Marra
Media Sales
Tel 01382 381186
Email advertising@DUSA.co.uk
Web DUSA.co.uk/advertising
4
Is now the perfect time for a
strategic stake in Dundee?
tThe 1 billion Dundee Waterfront
development has been ranked in the UKs top
20 regeneration projects propelling the city
to international acclaim. (Planning magazine
2011)
tDundee has significant growth potential
with an additional 7,000 jobs created by the
Dundee Waterfront development.
tThe new 45m international centre of design,
V&A at Dundee, will attract 500,000 visitors in
the first year alone.
tDundees two award winning universities,
with their state of the art campuses and
international reputations bring over 23,000
students to the city every year.
Dundee to...
Edinburgh 64 Miles (100km)
Aberdeen 66 Miles (106km)
Glasgow 85 miles (136km)
London 475 miles (765km)
London City Airport to Dundee 1 hour
Kings Cross Station to Dundee 6 hours
5
Why has the
University of Dundee
ranked #1 in the Times
Higher Education survey?
t A 200 million investment in a compact and friendly campus
situated at the heart of Dundee.
t Voted as having the best students union in Scotland for the
last five consecutive years. (Scot Campus, What Uni, Times
Higher Education Survey)
t More than 75% of Dundee University students go straight into
graduate level jobs. (Sunday Times University Guide 2012)
t Awarding winning academic fields:
#1 in UK for Scientific Research Impact
(The Guardian & Thomson Scientific Index)
#2 in UK for Civil Engineering
(Guardian University Guide 2012)
#4 in UK for Medicine and Pharmacology (Guardian
University Guide 2012)
Ranked in the top three in Scotland for: Town & Regional
Planning, Architecture, English, Law, Mathematics and
Philosophy (Guardian University Guide 2012)
6
Did you know that Dundee University students:
Can you afford to
ignore Dundees 124m
per year student market?
make up over 10% of Dundee's popu|at|on?
are over 70% of the c|ty centre popu|at|on pro|e?
account for 35% of 16 - 29 year o|ds |n Dundee?
spend an average of 180 per week on ||v|ng expenses?
Accomodation
All Food
Going Out
Alchoholic Drinks
Clothes
Travel & Transport
Mobile Phones
Non-Alcoholic Drinks
Toiletries
Films/Movies
Internet Access
Cigarrettes/Tobacco
Music
0 10 20 30 40 50 per term week
62.8
25.0
18.9
16.2
12.4
11.7
9.6
7.0
5.5
2.9

2.9
2.8
2.4
Accommodation
Alcoholic Drinks
Cigarettes/Tobacco
7
Freshers
Opportunities
8
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Freshers Week
Opportunities
What is Freshers Week?
Freshers Week Magazine - Fridge
For those of you who dont know, Freshers is the term given to new, rst year
students. Freshers Week is unlike any other university experience and is one of
students most memorable times at university. Freshers Week is held at the start of
the academic year, from the 1st to the 9th of September 2012. With no academic
commitments, Freshers enjoy nine days of events designed to introduce students to:
each other, the University and the city of Dundee. The popularity of Freshers Weeks
night-time entertainment at The Union, featuring big name bands and DJs means
the majority of senior students return to take part in the festivities. As such The Union
becomes the focal point for Dundees student population.
Fridge is the ofcial and only guide to Freshers Week events at Dundee University,
3000 copies of this full colour magazine are sent to the homes of all new students, two
weeks prior to Freshers Week. As their in-depth programme to Freshers Week events,
students retain Fridge, not only for the duration of Freshers Week, but usually as a
memento of what is their rst and most exciting taste of student life at Dundee.
By advertising in Fridge you can raise awareness of your business before students
have even started at University. If you prefer, DUSA can insert your yer with Fridge.
(Single sheets up to A5 will be accepted.) DUSA offers a full graphic design and print
service and we can undertake all stages of publicity production on your behalf.
Deadlines:
Advertisers who require DUSA to design advert artwork - Friday 29th June 2012
Advertisers who are providing their own advert artwork - Friday 6th July 2012
Advertisers who require DUSA to design and print their insert - Friday 13th July 2012
Advertisers who are providing their own insert Friday 27th July 2012
9
Freshers Week
Opportunities
What is Freshers Week?
Freshers Week Magazine - Fridge
Code Promotional
Opportunity
Description Cost (EX VAT)
FW001 Handbook Sponsorship Front cover banner and back cover advert 2000
FW002 Back Cover Advert 267mm (H) x 210mm (W) 1500
FW003 Inside Front Cover Advert 267mm (H) x 210mm (W) 1300
FW004 Inside Back Cover Advert 267mm (H) x 210mm (W) 1200
FW005 Full Page Advert 267mm (H) x 210mm (W) 1000
FW006 Half Page Advert 133mm (H) x 210mm (W) 600
FW007 Inserts in Freshers Mail-Out Price per 1000 yers - single sheets up to A5 200
FW008 Advert Design Professional design service 80
FW009 Flyer Printing 350gsm full colour double sided yer (per 5000) 99
10
The Freshers Fayre
Freshers Week Stalls outwith the Freshers Fayre
As part of your promotional strategy it is important not only to advertise but also to
speak directly to students. With over 100 different stalls, The Freshers Fayre is your
opportunity to promote or sell your products directly to over 2500 new students.
The Freshers Fayre takes place between
12pm 3:30 pm on Saturday 8th September 2012.
Please note:
The trestle tables provided are approximately 6ft by 2ft.
Backdrops wider than 6ft will require a two table space
Due to high demand early booking is advisable and payment is in advance
Deadlines:
All Freshers Fayre stalls to be booked Friday 24th August 2012
All Freshers Fayre payments Friday 31st September 2012
Some of our clients are unable to attend the Freshers Fayre or sometimes are more
suited to our busy bar and nightclub environments at night-time. As such we offer trade
stall opportunities outwith the Freshers Fayre. if you are interested in booking a trade
stall, we can advise as to which time would most suit your promotional objectives.
Deadlines:
All Freshers Week Trade Stalls to be booked Friday 17th August 2012
All Freshers Week Trade Stalls to be paid Friday 24th August 2012
Code Promotional
Opportunity
Description Cost (EX VAT)
FW010 Premier Stall Two trestle tables placed
in an area of high footfall
850
FW011 Standard Stall One trestle table 500
FW012 Charity Stall One trestle table 100
Code Promotional
Opportunity
Description Cost (EX VAT)
FW013 One Table Stall -
Day
10am - 6pm 400
FW014 Two Table Stall -
Day
10am - 6pm 600
FW015 One Table Stall -
Night
9pm - 2.30am Building
Footfall: 2500
400
FW016 Two Table Stall -
Night
9pm - 2.30am Building
Footfall: 2500
600
11
Halls of Residence Flyer Pack
Freshers Team T-shirts
DUSA distributes a pack of yers into all 1700 rooms in the halls of residence. Your
yer can be included in this pack.
DUSA offers a full graphic design and print service and we can undertake all stages of
publicity production on your behalf.
Deadlines:
Advertisers who require DUSA to design/print yers Friday 20th July 2012
Advertisers who are providing their own yers Friday 10th August 2012
During Freshers Week DUSA employs a team of 150 senior students to steward
events and staff information desks. As such the Freshers Team are our most high
prole members of staff. Usually the rst members of staff to meet new students, the
Freshers Team personally interact with approximately 80% of new students. There is
an opportunity to sponsor the Freshers Team with your logo appearing on the back of
their uniform.
Code Promotional
Opportunity
Description Cost (EX VAT)
FW017 Insert in Halls
Flyer Pack
Price per 1000 yers -
single sheets up to DL
300
(per 1000)
FW018 Flyer Design Professional design
service
120
FW019 Flyer Printing 350gsm full colour double
sided yer (per 2500)
99
(per 2500)
Code Promotional
Opportunity
Description Cost (EX VAT)
FW020 Freshers Team
T-shirts
Team of 120 students,
with 40 on duty through-
out the day and night.
Advertisers logo across
the back of t-shirt
900
12
Website Banner
Goody Bag
With well over 270,000 hits in Semester 1 alone, the DUSA website is an up to
date, fresh location for students to get information on all things DUSA. Placing a
banner advert on our website is an excellent opportunity to raise awareness of
your business both before and after students have started at University.
Achieving brand recognition and top of mind awareness is not done overnight;
it takes a lot of thought in the student market. Its about getting your name out
there to potential customers in a way that they will appreciate; by giving them
something at no cost to them. During Freshers Week DUSA distributes 3000
cotton free goody bags containing samples, promotional giveaways and
discount vouchers. This helps our clients develop a connection with students
that lasts long after their rst week at University.
Code Promotional
Opportunity
Description Cost (EX VAT)
FW021 Banner advert on
dusa.co.uk
290px (H) x 640px (W)
banner displayed for
seven seconds every 105
seconds
400 (per week)
Code Promotional
Opportunity
Description Cost (EX VAT)
FW022 Freshers Goody
Bag
Your sample distributed to
3000 Freshers - price per
1000 items
300
13
Term Time
Opportunities
14
Student Magazine - The Magdalen
Term Time Opportunities
Trade Stalls
The Magdalen is a 48 page, full colour magazine, produced by Dundee University
students. Covering all aspects of student life, eight free issues will be published
between September 2012 and May 2013. 1500 copies of each issue are distributed in
The Union, across Campus and to the halls of residence; generating an approximate
readership of 4000. Please note, to maintain design integrity we only offer full page
adverts.
Deadlines:
Please contact Daniel McGlade, Vice President Communications
tel: 01382 386003, email vpc@dusa.co.uk
As part of the marketing mix it is important for businesses to speak directly to students.
Trade stalls within The Union give your business the opportunity to promote or sell your
products directly to Dundees students.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT001 Back Cover Advert 297mm (H) x 210mm (W) 750
TT002 Inside Front Cover
Advert
297mm (H) x 210mm (W) 550
TT003 Inside Back Cover
Advert
297mm (H) x 210mm (W) 500
TT004 Full Page Advert 297mm (H) x 210mm (W) 400
Code Promotional
Opportunity
Description Cost (EX VAT)
TT005 One Table Stall -
Day
9am - 6pm 400
TT006 One Table Stall -
Night
9pm - 2.30am Building
Footfall: 1500
400
15
YOUR
LOGO
HERE
(CRAYON/CHECK THE RABBIT)
WWW.D-CON.ORG
(BOOMIN SYSTEM)
4MATT
ALL ANIMATION AUDIO/VISUAL SET
SATURDAY 5
TH
MARCH
THE D-CON AFTERPARTY
VINYL MATT
DUNC4N &
DOJ ANIMATION PRESENTS
FLOOR 5, THE UNION
10PM - 2:30AM
TICKETS 3.50 / DOOR 4
Students from all universities and Dundee
College welcome. Every student can sign-in
four guests. Over 18s only.
Dundee University Students Association
(DUSA) Registered Scottish Charity Number
Sc016047
YOUR
LOGO
HERE
SATURDAY 19
TH
FEBRUARY
STUDENTS 5 / PUBLIC 7
BUY YOUR TICKET ONLINE - DUSA.CO.UK/JAGSKILLS
LATE LICENSE 11PM - 3:30AM OPEN TO THE PUBLIC
Over 18s only. Dundee University Students Association (DUSA) Registered Scottish Charity Number Sc016047
The greatest Mash-Up DJ right now, no one does it better. Trevor Nelson BBC Radio 1
Sick and slick, floats round the 1+2s like a butterfly, stings like a bee and scratches like a tiger. Seb Webber XL Recordings
A proper ninja. Hes dope! Mark Ronson
HooooOOO!!! Jag Skills is my ninja! Lupe Fiasco
YOUR
LOGO
HERE
YOUR
LOGO
HERE
Your Logo On Our Print Media
PR Team
Every year DUSA produces:
t 500,000 yers
t 2000 billboard (i.e. 60 x 40) posters
t 10,000 A3 posters
These are distributed and displayed on both the Dundee University and Dundee
College campus as well as within the city centre. Your businesss logo and contact
details can appear on this publicity material. This is an excellent opportunity to raise
your brand awareness at relatively little cost. We can advise you as to which events
cater for your target market or reect your brand values.
DUSAs professionally trained PR staff work up to a total of 80 hours per week during
the term. The PR Team are DUSAs highest prole and most interactive staff; working
on Campus, in the halls of residence and city centre. This is an opportunity to sponsor
their uniforms.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT008 25mm diameter
circular advert
on the front of
event yer
Flyers are distributed with
The Union, the halls of
residence and across the city
centre
150
(per 2500)
TT009 50mm diameter
circular advert
on A3 poster
Posters are displayed within
The Union, the Campus,
Dundee College Campus and
across the city centre
100
(per 100)
TT010 130mm diameter
circular advert
on A0/ 60 x 40
posters
Posters are displayed within
The Union, the Campus,
Dundee College Campus and
across the city centre
150
(per 30)
TT011 25mm diameter
circular advert on
the front of tickets
Thousands of tickets are
produced every year for
a variety of events, often
kept as mementos of
special nights
Prices vary,
please contact us
to discuss options.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT007 PR staff t-shirts
(price per semester)
Eight professionally
trained PR staff, working
50 hours per week during
the term.
500
(per semester)
16
Event Sponsorship
Campus Flyering
DUSA organises several high prole annual events throughout the year that attract
1500 3000 customers. As an event sponsor your business logo and details appear on
all publicity material which is displayed for four weeks. At the event itself you can erect
a trade stall and brand the venue.
Code Promotional
Opportunity
Description Cost (EX Vat)
TT012 Halloween Building Footfall:
3000
1000
TT013 Christmas Party Building Footfall:
1700
700
TT014 Valentines Day Building Footfall:
1500
700
TT015 St Patricks Day Building Footfall:
3000
1000
TT016 Degree Show Party Building Footfall:
3000
1000
TT017 Graduation Ball Building Footfall:
1700
1500
With over 60% of Dundee University students on Campus between 11am 2pm,
from Monday to Friday, having DUSAs PR Team distribute your yer on Campus is an
excellent way to get your message directly to Dundees students.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT018 Campus yer
distribution
DUSAs PR staff distribute
your yers at lunchtime
300
(per 1000)
17
Four-Sheet (60" x 40"| B||| Board Poster S|tes
Electronic Newsletter
Posters still remain students preferred advertising channel. With over 80, four-sheet
poster and billboard sites, located at key points on Campus; DUSA can help you get
your message right to the heart of the student community.
Emailed directly to over 5000 students and with a link sent to not only all the
Universitys students but also over 10,000 students on DUSAs Facebook site,
advertising on the electronic newsletter is an excellent way to target students when
they are off Campus. An advertorial can help communicate more complex messages.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT019 Campus Billboard
Sites
Three, four-sheet (60
x 40) billboard posters
displayed on Campus
150
(per week)
Code Promotional
Opportunity
Description Cost (EX VAT)
TT020 Banner advert in
electronic newsletter
260px (H) x 447px (W) banner
advert at the top of the
newsletter
200
TT021 Advertorial in
electronic newsletter
236px (H) x 447px (W) text
box with no more than 100
words of copy adjacent to
graphic 236px (H) x 236px
(W)
200
TT022 Advertorial & banner
ad in electronic
newsletter
Both of the above 300
18
Facebook Promotion
Leaet Distribution
94% of Dundee University students use Facebook and 85% of students visit the
networking site three or more times a week. With over 10,000 members on DUSAs own
Facebook site, we can help you get your message immediately to students.
With 56% of Dundee University students living within a mile of the Campus, DUSA can
assist with your door to door marketing. What better way to ensure that your message
reaches the homes and hearts of students than by landing your publication directly
onto their doormats.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT024 Door to door
yer distribution
DUSAs PR staff distribute
your yers in the
residential areas adjacent
to the Campus
300
(per 1000)
Code Promotional
Opportunity
Description Cost (EX VAT)
TT023 Advertorial on
Facebook
status update
Advertorial of no more
than 50 words sent as a
Facebook status update
200
19
Website Banner
Plasma Screen Advertising
With well over 270,000 hits in Semester 1 alone, the DUSA website is an up to
date, fresh location for students to get information on all things DUSA. Placing a
banner advert on our website is an excellent opportunity to raise awareness of
your business both before and after students have started at University.
With 17 plasma screens positioned in The Unions two bars and reception,
video advertising is the perfect way to target students whilst they wait to
get served or relax in the bars.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT025 Banner advert
on dusa.co.uk
290px (H) x 640px (W)
banner displayed
for seven seconds
every 105 seconds
200
(per week)
Code Promotional
Opportunity
Description Cost (EX VAT)
TT026 Plasma Screen
adverts (no audio)
Up to six minutes play per
hour. Adverts to be played
for a minimum of eight
times a day
100
(per week)
20
Membership Card Sponsorship
Our membership and loyalty cards are a great place to have your logo seen thousands
of times over the course of the year. Our cards entitle the students to freebies and
changing deals throughout the year. We update them regularly by email about the
offers available to them which is another opportunity to promote your company. We see
this as a exible opportunity and invite your ideas as to how it could benet you. For
example, you could promote half price food offers for card bearers for a month, which
would give you great support from our email deliveries.
Code Promotional
Opportunity
Description Cost (EX VAT)
TT027 VIP Card VIP 1500 cards
Logo on card
Run monthly promotions
for VIP card holders: call
to discuss options.
2000
TT028 Sports Union Card Sports Union 2000 cards
Logo on card
Run monthly promotions
for Sports Union loyalty
card holders: call to
discuss options.
2500
21
Design
& Print
22
Design & Print Service
DUSAs own print and design service can help clients realise
their promotional objectives. Packages can be tailored to suit
clients specic requirements and the following list is only a
small example of the services provided.
Code Promotional
Opportunity
Description Cost (EX VAT)
DP01 Double-sided Flyer
Design
All design work excluding
logo or specic
photography
120
DP02 Flyer Printing (5000
yers)
A6 full colour, double-
sided yers on 350gsm
silk board
99
DP03 Poster Design All design work excluding
logo or specic
photography
80
DP04 4 Sheet (60 x 40)
Poster printing (2
4 posters)
60 x 40 full colour poster
on 120gsm blueback
waterproof paper
22 each
FRI 29
TH APRIL BALFOUR STREET ENTRANCE, lEVEL 2 from 6pm
FILLED ROLL WITH CRACKLING, COLESLAW AND POTATO SALAD 3.49 HOG ROAST ROLL 2
Dundee University Students Association (DUSA) Registered Scottish Charity Number Sc016047
23
Site Plan
24
Site 1
Size: 6.6m x 4.6m
Surface: Hard standing
Power: 240V
Vehicle Access: Direct vehicle
access up to 3m wide
Site 2
Size: 8.5m x 9.6m
Surface: Hard standing
Power: 240V
Vehicle Access: Direct vehicle
access up to 3m wide
Site 3
Size: 8.8m x 4.8m
Surface: Grass
Power: 240V
Vehicle Access: Direct vehicle
access up to 3m wide
Site 3
Size: 8.8m x 4.8m
Surface: Grass
Power: 240V
Vehicle Access: Direct vehicle
access up to 3m wide
Site 4
Size: 12m x 10m
Surface: Grass
Power: No
Vehicle Access: Direct vehicle
access
Site 5
Size: 18m x 11.2m
Surface: Grass
Power: 240V
Vehicle Access: Direct vehicle
access up to 3m wide
Site 6
Size: 48m x 21.5m
Surface: Grass
Power: 240V
Vehicle Access: Direct vehicle
access up to 3m wide
Site 7
Size: 17.7m x 3m
Surface: Hard standing
Power: 240V
Vehicle Access: Direct vehicle
access
Average term-time footfall at DUSA is 2000 per day. The sites further from the building may
have less than this, however all are in direct line of sight from busiest thoroughfare.
Site Plan Info
25
Site Plan
9
4
1
2
48m
DELIVERY
ZONE
2
1
.
5
m
8.5m
9
.
6
m
10m
1
2
m
18m
9
.
6
m
4.6m
6
.
6
m
8.8m
4
.
8
m
17.7m
3
m
1
2
3
4
5
6
7
26
Travel by Air
Dundee airport is 3 miles to the west of the city centre (only ve minutes drive from the University). Taxis are
available at the airport, and car hire may be pre-arranged. Free car parking is available to all ScotAirways
passengers.
There are scheduled ights to and from London City and direct services from Dundee to Birmingham and
Belfast. All ights connect with many other international destinations.
Further information on ights to Dundee airport is available from Dundee Airport Information Desk (telephone
01382 643242).
International airports at:
- Edinburgh (telephone: 0131 333 1000),
- Aberdeen (telephone: 01224 722331),
- Glasgow (telephone: 0141 887 1111),
- Prestwick (telephone: 01292 511 000)
can be reached by road in one to two hours.
Travel to Dundee
27
By Train
Dundee is on the main East Coast route with direct services to Newcastle, York and London, and to Carlisle,
Preston, Coventry, Birmingham, Oxford, Bristol, Reading, Southampton, Bournemouth and Plymouth.
Overnight sleeper services run from London, the south coast and the west country.
Rail journeys to the other major cities in Scotland (Aberdeen, Edinburgh, Glasgow) take approximately 1
1/4hrs, and the regular service from London Kings Cross takes only six hours.
The railway station is only a few minutes walk from the University campus and a short taxi ride from Ninewells
Hospital & Medical School. The railway station at Kirkcaldy is adjacent to the Kirkcaldy campus.
Train times can be found from First Scotrail, National Rail Enquiries, or by phoning the National Rail Enquiries
Centre on 08457 484950.
2
Tel 01382 381186
Email advertising@DUSA.co.uk
Web DUSA.co.uk/Advertising
Frank Marra
Media Sales