Apple iCloud Team Project

Team Members
Michael

Barrowman Laura Merritt Ed Oswald Richard Stephens

Overview - Mike Barrowman

History

Telecom Platforms

History

History

1976 Steve Jobs and Steve Wozniak produce first Apple computer in garage of Jobs parents

Apple Computer Company incorporated Most oversubscribed public offering since Ford Motor Co. End of December 1980 Apple valued at $1.79 billion

1980 - Apple Computer Co. launches Initial Public Offering of its stock to the public

1984 Macintosh goes on sale 1985 Steve Jobs leaves Apple after a power struggle with board of directors 1995 Apple starts licensing the Mac OS and ROMs to third party manufacturers who start making Macintosh clones 1996 - Apples reports first yearly financial loss since its formation

Introduces the Apple Store, an online retail store that incorporated a new build-to-order manufacturing strategy Terminates leasing Mac OS to third party manufacturers Designed to stem tide of Apples declining share of the computer market, as well as a response to poor marketing of Apple products third party retail stores Apple Stores have grown to over 300 globally

1997 - Steve Jobs returns as CEO of Apple. Returns company to profitability

2001 Apple announces the opening of a line of Apple retail stores

2001 Apple introduces it first iPod digital audio player 2003 Apple launches iTunes Music store 2003 Apple goes global with opening of the first Apple store in Tokyo, Japan

Over 100 retail stores in Canada, Europe, and Asia

2007 First version of the iPhone offered to the public 2010 iPad launched

Telecom Platforms
AT&T 95.5M Verizon 94.1M Sprint T-Mobile 57.6M 34.4M

www.neilson.com as of March 2011

Overview Laura Merritt

MIS - iCloud Information

Technology
iCloud Security

MIS - iCloud
http://www.youtube.com/watch?v=DCjeSNomXrU

Information Technology
iOS Device Backup and Restore (Syncing)
Photo Stream Find My iPhone Back to My Mac
* WIFI auto updates to all apple devices

iCloud Security
Security Concerns
No visibility on data One password to rule them all

Data syncing convenient but insecure

Allowing iCloud to access, store corporate information User privacy at risk

Latest technology to protect online customers

Overview Richard Stephens

Strengths, Weakness, Opportunities, Threat

(SWOT) Analysis
Marketing Strategies Expansion Opportunities

SWOT Analysis
Strengths innovative high quality products
Weakness lower market share and high prices Opportunities constant growth of PC and mobile, increase demand of online music Threats competition by Dell, HP, Lenovo and mobile giants Nokia, Motorola, Samsung

Marketing Strategies
Marketing Program iPhone release

iTunes
Value Pricing Menu Free 5 MB Future Campaigns iPhone 5

and iPad 3

Expansion Opportunities
Growth since 2007 Employee training/

lateral mobility
Company Responsibility increase

joint ventures

Overview Ed Oswald
Global issues Recommendations

Conclusion

Global Issues
Hardware Supply

Pricing Issues
Cultural and Legal Issues

Recommendations
Improve MIS using the latest technology
Enhance strengths and opportunities
Minimize risk of weaknesses and threats

Use GEO-coding to address supply issues

Use experts to address pricing/cultural/legal issues

Conclusion
Apple is worth over 400B- a growing company

with many global opportunities to expand as of 24 Jan 2012

over the year ago quarter

Apple sold 37M iPhones last quarter 128% increase Apple increased market shares by 26% verses

Microsoft with the release of IOS 5 and the iCloud

Reference: http://images.apple.com/pr/library/2012/01/24Apple-Reports-First-QuarterResults.html

Questions