Client Proposal

To: Advertisement Co-ordination Head Proposal Submitted: 10 March 2012 RE: Client Proposal for the new perfume Summer Breeze This proposal is to advertise a brand new product to the market. My product is a new perfume named Summer Breeze. It is the first release of a female perfume from my cosmetic line Seasons. The st product will be realised on the 1 June 2012. I have decided to advertise the product in a variety of different ways with an advertising budget of approximately 200,000. I have decided to either advertise through fashion and young womens magazines such as OK! and Heat. And I will also display the adverts on buses and billboards. I will not be using TV adverts because of the expenses. My perfume is called Summer Breeze. To make it feminine, I would like pale and light pinks to be used in my advert to give it a natural and girly look. The model used should be aged around 17-25, the same as my target audience, but not under 16 to avoid parent concerns. The target market for this perfume will be aimed at teenagers and up. The age range of the product will be aged 15 to around 25. Yours Faithfully, Courteney Wilson.
th