Online Shares Trading: Submitted To: Naveed Mansoor Submitted By: Maaz Uddin

ONLINE SHARES TRADING
SUBMITTED TO: NAVEED MANSOOR SUBMITTED BY: MAAZ UDDIN

02-06-09
NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS
TABLE OF CONTENTS
Objective Why Trade Online About MMTS Product Features Marketing plan Financial Plan
02-06-09
OBJECTIVE
TO MAKE LIFESTYLE EASIER THAN BEFORE. AVAILBILITY ACCORDING TO YOUR PERSPECTIVE UNIVERSAL ACCESS TO STOCK TRADING ACCOUNTS VIA THE INTERNET
02-06-09
WHY ONLINE TRADE?

Retail investors who previously had little or no access to the KSE now use MMTS Trade to conduct all their stock trading activity from anywhere at any time through the Internet. The dream come true by providing live stock rates through the internet.
02-06-09
ABOUT MMTS
MMTS Trade is Pakistan's first Online Trading site that enables investors to trade at the KSE using their PCs from anywhere at any time. MMTS Trade is the first fully automated order processing system for stock trades in the country making it simpler, faster, transparent and cheaper for the retail investor.
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PRODUCT FEATURES
Universal access to stock trading accounts via the Internet. Instant executions and confirmations on stock trades Real Time Portfolio updates Live Market Rates on the Internet and cellular phones via Pocket Stocks Excellent service provided by courteous and knowledgeable customer support staff NEWPORTS INSTITUTE OF
COMMUNICATION & ECONOMICS
02-06-09
MARKETING PLAN
02-06-09
PLACEMENT
Our product will be available in four major cities of Pakistan Karachi Lahore Islamabad Peshawar
02-06-09
PROMOTION
Through Newspapers Banners & Billboards Banks Electronic media
Geo, Business plus, CNBC.
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MARKET SEGMENTATION
GEOGRAPHIC
Urban Pakistan
Rural Pakistan
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10
MARKET SEGMENTATION
DEMOGRAPHIC AGE: 20-34, 35-49,50 + GENDER: Male , Female
INCOME: 10,000-20,000, 30,00050,000, 50,000 Over OCCUPATION: Professional ,Unemployed, Retired NATIONALITY: Pakistani
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11
MARKET SEGMENTATION
PSYCHOGRAPHIC
Life style: Conservative, trendy, economical.
Social Status
Lower, Upper Lower, Working Class, Middle , Upper
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12
MARKET SEGMENTATION
PSYCHOGRAPHIC
Benefits
Quality , Service, Convenience, Speed
Loyalty Status
Medium
Reading Stage
Unaware
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13
TARGETING
Top executives Small Families. Upper-middle Class & Upper Class. Businessman, Traders.
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14
PRODUCT AWARENESS
We are launching our product for the first time in Pakistan. So there is alack of awareness about our product in consumer market. Therefore advertising is most important tool for us.
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15
SWOT ANALYSIS
Strengths
Innovative combination Value Pricing
Weaknesses
Lack of awareness Heavier than most competing
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16
SWOT ANALYSIS
Opportunities
Lower technology cost
Threats
intense competition Market collapse Website is hack
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17
COMPETITORS
Direct competitors
AKD Trade
Indirect competitors
Stock market
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18
FINANCIAL PLAN
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19
FINANCIAL PERFORMANCE
Description opening account cost commission pershare Share Price 0.01 - 19.99 20 - 49.99 50 - 99.99 100 - 199.99 200 - 299.99 300 and above
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ACCOUNTS
AMOUNT
250,000
0.25% Commission per share 0.05 0.07 0.13 0.18 0.2 0.25
30
7500000
20
Asset KSE Registration fee Web development cost Furniture cost Expenses office rent Permonth salaries expense (10person) phone expense per month electricity expense per month advertisement expense elctronic media print media + cable TV transport expense other expense Tax 7% on Net Income (yearly) 10,000,000 10,500 200,000
50,000 100,000 5,000 15,000 200,000 100,000 5,000 10,000

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21
TOTAL SHARES TRADE IN 1ST MONTH TOTAL COMMISSION ON TRADE TOTAL EXPENSE NET PROFIT PROJECTED
2031800
505211.93
485,000
20211.93
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23
RECOMMENDATIONS
Promotion through TV channels could increase awareness among the people, & thus increase its sales. Strongly avoid lower-class segment.
Implement such strategies to thrash away the market leader

Get feedbacks from consumers time and again .
02-06-09
24
ANY QUERY OR SUGGESTION

02-06-09
25

Online Shares Trading: Submitted To: Naveed Mansoor Submitted By: Maaz Uddin

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ONLINE SHARES TRADING

SUBMITTED TO: NAVEED MANSOOR SUBMITTED BY: MAAZ UDDIN

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

WHY ONLINE TRADE?

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

50,000 100,000 5,000 15,000 200,000 100,000 5,000 10,000

NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

Implement such strategies to thrash away the market leader

ANY QUERY OR SUGGESTION

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