THE ICFAI UNIVERSITY TRIPURA

Click to edit Master subtitle AWARENESS LEVEL A STUDY ON CONSUMER style AT DIFFERENT INCOME OF SBI LIFE INSURANCE PRODUCTS AT AGARTALA

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Abstract

The study is on the consumers awareness level and regarding the company products of SBI-Life. The main objective of the study is to know the consumers awareness level of company products of SBI-Life. Closed ended questionnaire will be used for collecting the response from the customer. With the help of simple percentage and descriptive statistics the study will interpret the result ofconsumer awareness level of company products of SBI-Life. 6/18/12

Objectives of the study

To find out the consumer awareness
level about SBI-Life.

To find out the consumer perception

regarding the SBI-Life.

To find out the service quality offered

by SBI-Life.
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Limitation of the study

The research is confined to a certain
part of Agartala.

Sample size is small, it is not

sufficient to come to a conclusion.

We have used convenient sampling

method.
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Methodology

To achieve my objective I have primary questionnaire on the basis various factors that influence consumer perception and I have collected 30 sample from consumers SBI-Life. I used to percentage method and simple graphs and pie chart.

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INCOME

INCOME

Under 5000 5001-10000 10001-15000 15001-25000 Above 25000

18 14 9 5 4

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INCOME

UNDER 5000
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 In

this graph income under 5000 roof response 36% 5001-10000 no of responses 28% 1001-15000 no of responses 18% 15001-25000 no of responses 10% and above 25000 no of responses 8%.

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Awareness level about the company and product offered by the company
TABLE - 1

Strongly agree Agree Neutral Disagree Strongly disagree

10 21 14 5 0

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28%
This table and pie shows that 42% and 20% people are agree that products offered by the company is well
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Reference
I took help from various website, magazines, laibrary for collecting those data.

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