AAP-CA (District IX) Membership Drive Proposals 2012-2013 AAP National Board will give our District $10,000

in order to increase membership 5%. We need to submit a proposal with budget by July 13, 2012. Please indicate which of these three proposals your chapter would like to focus on and a brief calculation of cost. ____ 1. Focus on Kaiser (or Palo Alto Medical Foundation or other large group). We would need to talk to the heads of the Departments of Pediatrics to try to get the entire Department signed up as members. Will likely need an incentive, such as reduced dues for the members, or reduced cost of site license for AAP products, or reduced advertising cost at AAP events/in AAP publications. Which institution would your chapter focus on? __________________________________ Are there any incentives your chapter can offer? _________________________________ ____2. Focus on University Faculty Program. Sign up all faculty (or all fellowship trainees) at a special rate. Consider offering percent of speaker positions at AAP CME event or incentive such as reduced cost of site license for AAP products or reduced advertising cost at AAP event/in AAP publication. Which institution would your chapter focus on? __________________________________ Are there any incentives your chapter can offer? _________________________________ ____3. Member get a Member campaign. Ask members to contact friends or those in their local hospital Pediatrics Departments (can get membership info from National) to ask them to become members. Can incentivize by offering money to the recruiter (based on number of new members). Can organize a telethon. Which group of members would you ask to be recruiters? __________________________ __________________________________________________________________________ ____ 4. Other ideas? __________________________________________________________________________ __________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________