MARKETING MIX

Group members
Nusrat shaikh Monica Sharma Sneha Muzawar Sumedha Kadam Sharmad Kamat Vasudev Lotliker

Nestl's Company

Nestl is the world's leading Nutrition, Health and Wellness company. The worlds largest food and beverages companies. The Company was founded in 1866 by Henri Nestl. The Nestl India head office is located in Gurgaon, Haryana.

Marketing mix

Product

Price

Place

Promotion

PRODUCT
Beverages
Coffee Food

Baby

Nutrition

Health

Care Nutrition
Sport

and Culinary Nutrition

Features of product

Almost 6000 products are being hosted under the brand named Nestle. Its products are widely spread in range counting almost all daily use products. The product comes in different size and shapes. The product are available in attractive packaging.

PLACE

Nestles products are available all over India. We find nestles product in every places like rural as well as urban market.

Distribution channel

PROMOTION

Nestl has its own website. Nestl broadcast on TV and print media news papers and magazines.

New consumption opportunities for chocolates and confectionery were identified and developed in areas like railway platforms, college canteens.
Nestle set up Caf Nescafe and Coffee Corners across metros and mini-metros.

Manufacturing units
It has 511 factories in 86 countries around the world set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestl India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006. he 4 branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata